Adobe Photoshop Elements Now Available

Photo Enthusiasts Applaud Powerful Tools, Intuitive Interface,

And Affordable Price



Apr 02, 2001, 01:00 ET from Adobe Systems Incorporated

    SAN JOSE, Calif., April 2 /PRNewswire/ --
 Adobe Systems Incorporated (Nasdaq:   ADBE), the leader in digital publishing
 for the Web, print, and dynamic media, today announced immediate availability
 of Adobe(R) Photoshop(R) Elements.  Based on Adobe Photoshop software, the
 world-standard image editing solution, Photoshop Elements is a new addition to
 the Adobe family of digital imaging products which gives amateur
 photographers, hobbyists, and business users a powerful yet easy to use
 digital imaging solution at an affordable price.
     Adobe Photoshop Elements software has been eagerly anticipated by
 customers and industry observers since its introduction in February.  Prior to
 shipping, Photoshop Elements was selected by imaging editors and writers from
 among hundreds of other products on display at PMA 2001 to receive one of the
 prestigious "Innovative Digital Product Awards" from the Digital Imaging
 Marketing Association, a section of PMA.  Digital hobbyists and enthusiasts
 from all fields have also offered early praise for the software's powerful
 blend of functionality and usability.
     "Digital cameras are all the rage, but a digital camera alone can only get
 you so far.  The next step is optimizing or adding effects to images, and for
 that purpose, Photoshop Elements is the ideal software," said Mikkel Aaland,
 photographer, writer, Web producer, and the author of six books.  "It is so
 accessible and unintimidating.  It meets the needs of digital photographers at
 an unbelievably reasonable price."
     "New help features like Recipes, the Quick Start Screen, context-sensitive
 Hints, visual Filters and Effects Palettes, online Help and Tutorials all help
 'coach' users to complete their tasks.  Yet, you can still tell that Photoshop
 Elements is built on the software that set the standard for digital image
 editing.  The combination of world-standard digital image-editing tools
 complemented with tons of innovative and useful new features make Photoshop
 Elements the all-in-one tool for getting the most from digital photographs,"
 said Gregory Georges, photographer, digital artist, and author.
     "With Photoshop Elements, the learning curve isn't steep," said
 Walt Bobrowski, scientific imaging professional for a major pharmaceutical
 company.  "It's great for anyone who is just being introduced to digital
 imaging."
     "I'm no computer genius, but Photoshop Elements makes me look like one,"
 said Steve Wojnarski, a UPS driver whose favorite hobby is digital imaging.
 "The average user, equipped with a digital camera, some PhotoCDs, and
 Photoshop Elements, can achieve amazing results."
     For more product information and customer quotes, please visit our Web
 site at www.adobe.com/elements.
 
     Pricing and Availability
     Adobe Photoshop Elements software for Windows(R) 98, 98 Release 2, ME,
 2000, Windows NT(R) 4.0, and Macintosh OS 8.6, 9.0, 9.0.4 and 9.1 is now
 available in the United States, Canada, and Europe for an estimated street
 price of $99 (U.S.) for all platforms.  In the United States and Canada,
 registered users of any version of Adobe Photoshop LE, PhotoDeluxe(R), or
 selected competitive digital imaging software products are eligible to receive
 Photoshop Elements for $69 (U.S.) if purchased through Adobe Direct or a
 $30 (U.S.) mail-in rebate if purchased in the United States or Canada.
 Photoshop Elements is also widely available at major retail stores, catalogs,
 and online vendors.
     French, German, and Japanese versions of Photoshop Elements software also
 will be available in the second quarter. Information about the other language
 versions, as well as pricing, upgrade, and support policies for other
 countries is available on adobe.com.  For more information, customers can call
 800-492-3623.
 
     About Adobe Systems Incorporated
     Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds
 award-winning software solutions for Network Publishing, including Web, print,
 video, wireless and broadband applications.  Its graphic design, imaging,
 dynamic media and authoring tools enable customers to create, manage and
 deliver visually-rich, reliable content.  Headquartered in San Jose, Calif.,
 Adobe is the second-largest PC software company in the U.S., with annual
 revenues exceeding $1.3 billion.
     NOTE:  Adobe, the Adobe logo, and Photoshop are either  registered
 trademarks or trademarks of Adobe Systems Incorporated in the United States
 and/or other countries  Macintosh is a trade of Apple Computer, Inc.
 registered in the United States and other countries.  Windows and Windows NT
 are either registered trademarks or trademarks of Microsoft in the United
 States and/or other countries.  All other trademarks are the property of their
 respective owners.
 
 

SOURCE Adobe Systems Incorporated
    SAN JOSE, Calif., April 2 /PRNewswire/ --
 Adobe Systems Incorporated (Nasdaq:   ADBE), the leader in digital publishing
 for the Web, print, and dynamic media, today announced immediate availability
 of Adobe(R) Photoshop(R) Elements.  Based on Adobe Photoshop software, the
 world-standard image editing solution, Photoshop Elements is a new addition to
 the Adobe family of digital imaging products which gives amateur
 photographers, hobbyists, and business users a powerful yet easy to use
 digital imaging solution at an affordable price.
     Adobe Photoshop Elements software has been eagerly anticipated by
 customers and industry observers since its introduction in February.  Prior to
 shipping, Photoshop Elements was selected by imaging editors and writers from
 among hundreds of other products on display at PMA 2001 to receive one of the
 prestigious "Innovative Digital Product Awards" from the Digital Imaging
 Marketing Association, a section of PMA.  Digital hobbyists and enthusiasts
 from all fields have also offered early praise for the software's powerful
 blend of functionality and usability.
     "Digital cameras are all the rage, but a digital camera alone can only get
 you so far.  The next step is optimizing or adding effects to images, and for
 that purpose, Photoshop Elements is the ideal software," said Mikkel Aaland,
 photographer, writer, Web producer, and the author of six books.  "It is so
 accessible and unintimidating.  It meets the needs of digital photographers at
 an unbelievably reasonable price."
     "New help features like Recipes, the Quick Start Screen, context-sensitive
 Hints, visual Filters and Effects Palettes, online Help and Tutorials all help
 'coach' users to complete their tasks.  Yet, you can still tell that Photoshop
 Elements is built on the software that set the standard for digital image
 editing.  The combination of world-standard digital image-editing tools
 complemented with tons of innovative and useful new features make Photoshop
 Elements the all-in-one tool for getting the most from digital photographs,"
 said Gregory Georges, photographer, digital artist, and author.
     "With Photoshop Elements, the learning curve isn't steep," said
 Walt Bobrowski, scientific imaging professional for a major pharmaceutical
 company.  "It's great for anyone who is just being introduced to digital
 imaging."
     "I'm no computer genius, but Photoshop Elements makes me look like one,"
 said Steve Wojnarski, a UPS driver whose favorite hobby is digital imaging.
 "The average user, equipped with a digital camera, some PhotoCDs, and
 Photoshop Elements, can achieve amazing results."
     For more product information and customer quotes, please visit our Web
 site at www.adobe.com/elements.
 
     Pricing and Availability
     Adobe Photoshop Elements software for Windows(R) 98, 98 Release 2, ME,
 2000, Windows NT(R) 4.0, and Macintosh OS 8.6, 9.0, 9.0.4 and 9.1 is now
 available in the United States, Canada, and Europe for an estimated street
 price of $99 (U.S.) for all platforms.  In the United States and Canada,
 registered users of any version of Adobe Photoshop LE, PhotoDeluxe(R), or
 selected competitive digital imaging software products are eligible to receive
 Photoshop Elements for $69 (U.S.) if purchased through Adobe Direct or a
 $30 (U.S.) mail-in rebate if purchased in the United States or Canada.
 Photoshop Elements is also widely available at major retail stores, catalogs,
 and online vendors.
     French, German, and Japanese versions of Photoshop Elements software also
 will be available in the second quarter. Information about the other language
 versions, as well as pricing, upgrade, and support policies for other
 countries is available on adobe.com.  For more information, customers can call
 800-492-3623.
 
     About Adobe Systems Incorporated
     Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds
 award-winning software solutions for Network Publishing, including Web, print,
 video, wireless and broadband applications.  Its graphic design, imaging,
 dynamic media and authoring tools enable customers to create, manage and
 deliver visually-rich, reliable content.  Headquartered in San Jose, Calif.,
 Adobe is the second-largest PC software company in the U.S., with annual
 revenues exceeding $1.3 billion.
     NOTE:  Adobe, the Adobe logo, and Photoshop are either  registered
 trademarks or trademarks of Adobe Systems Incorporated in the United States
 and/or other countries  Macintosh is a trade of Apple Computer, Inc.
 registered in the United States and other countries.  Windows and Windows NT
 are either registered trademarks or trademarks of Microsoft in the United
 States and/or other countries.  All other trademarks are the property of their
 respective owners.
 
 SOURCE  Adobe Systems Incorporated