Ads Supporting Iran Deal Hit Pennsylvania Airwaves

Six-figure PA media buy part of $5M national campaign backing nuclear agreement

Aug 04, 2015, 11:52 ET from J Street

HARRISBURG, Pa., Aug. 4, 2015 /PRNewswire-USNewswire/ -- J Street, the pro-Israel advocacy organization, released a new television advertisement today highlighting support for the Iran nuclear deal from leading members of Israel's security establishment.

The advertisement is part of a $5 million campaign that J Street is undertaking in support of the deal reached by world powers and Iran to ensure that country does not develop a nuclear weapon.

The new ad will hit the airwaves this week in Pennsylvania and four other states, whose Senators and Representatives will cast critical votes on the deal in September.  J Street announced that it will spend over $2 million on this three-week buy with six-figure commitments to the ad in each state.

The 30-second spot is the second television ad in a series of print, broadcast and digital ads being produced by the pro-Israel organization this summer. J Street's campaign has grown from just over $1 million when initially announced in June to over $5 million now thanks to an outpouring of support in response to the agreement. The campaign is intended to demonstrate broad support to Congress for the deal both in the American Jewish community and among veteran leaders of Israel's defense establishment. 

Featuring testimonials by a former Shin Bet head and two retired Israeli major generals, the new ad represents growing public support for the Iran deal within Israel's security establishment. It upends the claim made by those fighting the deal of unanimity in Israel behind Israeli Prime Minister Benjamin Netanyahu's opposition to it.

"The bottom line is that many leading Israeli security experts believe, like the majority of American Jews, that this deal is the best option for the U.S. and for Israel, and that it makes both countries safer," said J Street President Jeremy Ben-Ami.  "It's critical that our elected leaders know the facts as they head home for recess and headlong into the debate swirling around this deal in their home communities."

Further confounding prevailing perceptions about Jewish attitudes toward the deal, two recent polls conducted by J Street and the LA Jewish Journal found that the majority of American Jews support the nuclear agreement by margins of 20 and 18 percent respectively. Both also found that American Jews support the deal at a higher rate than Americans as a whole.

J Street has established a website ( as a clearinghouse for campaign materials, as well as other essential information about the deal.