AdSafe Media Launches New Real Time URL Analyzer Tool

Network Monitor+ Allows Brands To Instantly Check The Brand Safety of Specific URLs

More Than Half of the Top 50 Global Ad Networks Now Use AdSafe Media's Network Monitor Solution

Oct 19, 2011, 09:58 ET from AdSafe Media

NEW YORK, Oct. 19, 2011 /PRNewswire/ -- Today, AdSafe announced the growth of its business with Networks and Publishers, as well as the release of a new feature to expand its Network Monitor product offerings.  

With the new Network Monitor+ feature, clients can manually input a series of URLs and instantly receive the brand safety ratings for those specific web pages.

AdSafe Media now monitors and protects over 1.5 billion impressions every day across their network and exchange partners. The company ranks individual web pages on a 1-1,000 numerical scale, -- the most granular system industry-wide -- measuring how brand-safe a page is across multiple content categories.  AdSafe Media's proprietary and massively scaled system examines each page on a wide spectrum of data points to determine a page's brand safety rating. With AdSafe Media's continued growth and close partnerships across ad networks and publishers, the company now has visibility across 98% of the commercial web.

"Publishers and ad networks find our ratings invaluable. They proactively use these ratings to improve their Media Risk Index (MRI) -- the overall content quality of their network," said Scott Knoll, CEO, AdSafe Media. "On average, networks and publishers using the AdSafe Network Monitor record a 32% lift vs. the industry benchmarked MRIs. And now, with Network Monitor+, publishers and advertisers can instantly check on the brand safety of specific pages."

With AdSafe's solutions, partners can better manage and segment their inventory leveraging exclusive tools -- including a real time analytics dashboard, best in breed inventory display and sorting features, and daily email reports on key metrics -- designed to help provide insight into their sites' performance.

Currently, more than three-quarters of the top 10 ad networks -- including 24/7 Real Media, AudienceScience, Undertone and ValueClick Media-- use AdSafe Media. In addition, more than half of the top 50 global networks use AdSafe, increasingly making AdSafe's Safety Index the standard across the industry for evaluating the relative safety of page content.

"A top priority for our brand advertisers is ensuring that their campaigns only run in brand safe environments online," said Jared Skolnick, VP Product Marketing, Undertone. "As such, it's a top priority of ours too. We're committed to providing the transparency our clients need to be confident that when they work with Undertone brand safety is guaranteed. Leveraging AdSafe's Network Monitor is yet another way to demonstrate our dedication to our clients' objectives as well as our commitment to making the web better for brands."

About AdSafe Media

AdSafe Media is the digital advertising industry's recognized leader in brand protection, ad verification and campaign performance data. Its Content Rating System is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level.  Utilizing these ratings, AdSafe's Firewall protects an advertiser's brands from appearing on pages that do not conform to brand guidelines. AdSafe's suite of Advertiser, Network and Platform solutions enable real-time, actionable campaign control and optimization for brands, agencies, networks, exchanges and trading platforms.  AdSafe's products work across the digital environment, driving increased performance and profits for its partners on both the buy and sell side. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit, follow @AdSafe on Twitter, or join us on Facebook at

Harrison Wise

SOURCE AdSafe Media