DALLAS, Aug. 31 /PRNewswire/ -- AdShuffle® (http://www.adshuffle.com), the creators of the DIY online advertising platform AdShuffle EasyPay™, today announced the launch of AdShuffle Exchange™ (http://www.adshuffleexchange.com), a real-time auction bidding ad platform that seamlessly integrates with the AdShuffle architecture.
AdShuffle Exchange allows advertisers easy access to premium publisher ad inventory such as Google AdX, AdMeld, Microsoft AdECN, Pubmatic and OpenX. In fact, AdShuffle Exchange is the only ad exchange through which advertisers can buy ad inventory from multiple vendors quickly and easily without ad serving fees, required minimums and separate contracts for each new ad placement.
"Too many advertisers struggle daily to make their ad-spend work online," stated Ruben Buell, AdShuffle CEO. "AdShuffle Exchange opens the door to all types and sizes of advertisers and makes transparent purchase of ad inventory simple, helping to eliminate problems with spend effectiveness."
For advertisers, AdShuffle Exchange's industry-leading real-time optimization is a dream come true: an ad buying platform that optimizes ad placements, automatically adjusts every ad campaign to ensure results align with goals, and directs more traffic to better performing creative and landing pages. Ad bidding is in real time, so advertisers pay only what the market demands at the time of the auction. The result is better conversion rates at no additional cost.
"Advertisers no longer have to shop around for ad inventory," added Buell. "AdShuffle Exchange makes the entire process simple and amazingly quick. They can set up their campaigns and have them running on sites like Google, Facebook - and more -in less than 5 minutes."
Learn more or sign up for AdShuffle Exchange at http://www.adshuffleexchange.com. For a limited time, new AdShuffle Exchange customers may claim a $50 credit to see how the system can make their online marketing efforts more effective.
AdShuffle is a real-time online advertising platform for buying, selling and serving media. Created in 2005 by veteran Internet executives who saw the need for a better way to serve, optimize and track online ads, AdShuffle integrates both advertiser and publisher solutions within the same interface. Its real-time architecture delivers custom reporting, creative and landing page optimization and remarketing, plus advanced inventory management and forecasting.