Launches New Service Dedicated to Protecting Client Brands

Jan 05, 2009, 10:55 ET from

GRAND RAPIDS, Mich., Jan. 5 /PRNewswire-FirstCall/ -- (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today announced the launch of a new service: the Brand-Safe Network.

The Brand-Safe Network provides customers with a comprehensive brand management package that offers several layers of core protection to ensure their brand will be safely advertised and will not appear next to questionable, adult or illegal material, websites or online advertisements.

"Protecting the integrity of a brand is already hard enough. The last thing a company or organization needs is its carefully cultivated brand showing up online next to questionable or inappropriate material. When this happens, it can cause irreparable damage," said President and CEO Scott Brew. carefully screens every potential website publisher before agreeing to post customer ads on its site. Additionally, reviews every advertisement that runs on its network for content and quality. Third-party ads and placements with multiple ads rotating through are accepted only from trusted partners.

The Brand-Safe Network combines layers of automated scanning and human verification to keep brands safe, while still providing customers with fresh new options for visibility.'s staff members manually scan every URL that requests an advertisement for theme and content. Approved URLs are scanned on a continuous basis and checked for questionable content. also incorporates malware scanning into all approved "brand- safe" websites, giving customers the peace of mind knowing their brand isn't on an infected site and causing end-user problems.

"Transparency and online brand safety have become important issues as businesses are continually becoming more sensitive about where and how their dollars are being spent," said Brew. "By launching our Brand-Safe Network, continues to make good on our promise to provide customers with the most cost-effective and responsible online advertising possible."

For more information on the Brand Safe-Network, contact at's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit .

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "should," and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company's ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.