Advanced Marketing Services, Inc. Announces 3-for-2 Stock Split And Increases Dividend

Third 3-for-2 Stock Split in Three Years



Increases Annual Dividend By 15%



Apr 18, 2001, 01:00 ET from Advanced Marketing Services, Inc.

    SAN DIEGO, April 18 /PRNewswire/ -- Advanced Marketing Services, Inc.
 (NYSE:   MKT) (www.advmkt.com), a leading global provider of customized services
 to book retailers and publishers in the U.S., Australia, Canada, Mexico,
 Singapore and the United Kingdom, today announced that its Board of Directors
 has approved the declaration of a 3-for-2 stock split and increased the annual
 dividend rate by 15%.  Today's announced stock split is the third 3-for-2
 stock split declared in the past three years, and together with the approved
 dividend increase, continues to reflect management's confidence in the
 Company's growth prospects.
     As a result of the stock split, shareholders of record as of the close of
 business April 27, 2001 will receive an additional share of Advanced Marketing
 Common Stock for every two shares owned.  Additional shares resulting from the
 split will be distributed on or about May 11, 2001.  Fractional shares will be
 paid out to shareholders of record in dollars.  The stock split will increase
 the number of shares outstanding to approximately 19.0 million from
 12.7 million.  The Company's current annual dividend rate of $0.052 per share
 (split adjusted to $0.03467) will be increased slightly more than 15% to a
 split adjusted annual rate of $0.04 per share.  The Board also approved
 changing the dividend payment from a quarterly payment to an annual payment.
 The first annual dividend will be made to shareholders of record March 1, 2002
 and payable on March 15, 2002.
     Michael M. Nicita, President and Chief Executive Officer of Advanced
 Marketing Services, commented, "We believe that the stock split will provide a
 significant increase in the number of shares outstanding, and should further
 improve both the marketability and liquidity of our stock.  The split will
 also attract more investors through a more affordable price per share and
 allow a wider range of investors to participate in Advanced Marketing
 Services' growth.  We are also pleased to be able to reward our shareholders
 with a dividend increase and will work hard to earn their continued support
 and confidence."
     The declaration and payment of dividends by the Company in the future will
 be subject to the discretion of the Board of Directors and, although it
 currently intends to do so, no assurance can be given that the Company will
 declare and pay any further dividends.  The determination as to the payment of
 dividends will depend upon, among other things, general business conditions,
 the Company's financial conditions and results of operations, contractual,
 legal and regulatory restrictions relating to the payment of dividends by the
 company and such other factors the Board of Directors may deem relevant.
 
     Advanced Marketing Services, Inc., headquartered in San Diego, California,
 is a leading global provider of customized services to book retailers and
 publishers.  Our proprietary Vendor Managed Inventory (VMI) software continues
 to assist us in efficiently and effectively managing our global book
 distribution system.  These value-added services provide AMS customers with
 book buying advice and expert supply chain management, including advertising
 and promotional support, to ensure the success of their book programs.  With
 operations in the U.S., Canada, Mexico, Singapore, the United Kingdom and
 Australia, AMS provides global customized services to the world of book
 commerce.
 
     Recent press releases on Advanced Marketing Services, Inc. are available
 on both the Company's Website, www.advmkt.com, and on PR Newswire,
 www.prnewswire.com.
 
     Forward-looking statements in this news release are made under the safe
 harbor provisions of the Private Securities Litigation Reform Act of 1995.
 All statements other than statements of historical fact are forward-looking
 statements that involve risks and uncertainties, including statements about
 increasing liquidity, marketability, and widening the Company's investor base.
 Certain important factors could cause results to differ materially from those
 anticipated by the forward-looking statements including other factors
 discussed from time to time in reports filed by the Company with the
 Securities and Exchange Commission.
 
     For further information please contact, Investor Relations, Chuck
 Williams, Director of Investor Relations of Advanced Marketing Services, Inc.,
 858-450-3545, chuckw@advmkt.com; or Media, Joan Murray, jmurray@hkamarcom.com,
 or Hilary Kaye of Hilary Kaye Associates, 714-426-0444.
 
 

SOURCE Advanced Marketing Services, Inc.
    SAN DIEGO, April 18 /PRNewswire/ -- Advanced Marketing Services, Inc.
 (NYSE:   MKT) (www.advmkt.com), a leading global provider of customized services
 to book retailers and publishers in the U.S., Australia, Canada, Mexico,
 Singapore and the United Kingdom, today announced that its Board of Directors
 has approved the declaration of a 3-for-2 stock split and increased the annual
 dividend rate by 15%.  Today's announced stock split is the third 3-for-2
 stock split declared in the past three years, and together with the approved
 dividend increase, continues to reflect management's confidence in the
 Company's growth prospects.
     As a result of the stock split, shareholders of record as of the close of
 business April 27, 2001 will receive an additional share of Advanced Marketing
 Common Stock for every two shares owned.  Additional shares resulting from the
 split will be distributed on or about May 11, 2001.  Fractional shares will be
 paid out to shareholders of record in dollars.  The stock split will increase
 the number of shares outstanding to approximately 19.0 million from
 12.7 million.  The Company's current annual dividend rate of $0.052 per share
 (split adjusted to $0.03467) will be increased slightly more than 15% to a
 split adjusted annual rate of $0.04 per share.  The Board also approved
 changing the dividend payment from a quarterly payment to an annual payment.
 The first annual dividend will be made to shareholders of record March 1, 2002
 and payable on March 15, 2002.
     Michael M. Nicita, President and Chief Executive Officer of Advanced
 Marketing Services, commented, "We believe that the stock split will provide a
 significant increase in the number of shares outstanding, and should further
 improve both the marketability and liquidity of our stock.  The split will
 also attract more investors through a more affordable price per share and
 allow a wider range of investors to participate in Advanced Marketing
 Services' growth.  We are also pleased to be able to reward our shareholders
 with a dividend increase and will work hard to earn their continued support
 and confidence."
     The declaration and payment of dividends by the Company in the future will
 be subject to the discretion of the Board of Directors and, although it
 currently intends to do so, no assurance can be given that the Company will
 declare and pay any further dividends.  The determination as to the payment of
 dividends will depend upon, among other things, general business conditions,
 the Company's financial conditions and results of operations, contractual,
 legal and regulatory restrictions relating to the payment of dividends by the
 company and such other factors the Board of Directors may deem relevant.
 
     Advanced Marketing Services, Inc., headquartered in San Diego, California,
 is a leading global provider of customized services to book retailers and
 publishers.  Our proprietary Vendor Managed Inventory (VMI) software continues
 to assist us in efficiently and effectively managing our global book
 distribution system.  These value-added services provide AMS customers with
 book buying advice and expert supply chain management, including advertising
 and promotional support, to ensure the success of their book programs.  With
 operations in the U.S., Canada, Mexico, Singapore, the United Kingdom and
 Australia, AMS provides global customized services to the world of book
 commerce.
 
     Recent press releases on Advanced Marketing Services, Inc. are available
 on both the Company's Website, www.advmkt.com, and on PR Newswire,
 www.prnewswire.com.
 
     Forward-looking statements in this news release are made under the safe
 harbor provisions of the Private Securities Litigation Reform Act of 1995.
 All statements other than statements of historical fact are forward-looking
 statements that involve risks and uncertainties, including statements about
 increasing liquidity, marketability, and widening the Company's investor base.
 Certain important factors could cause results to differ materially from those
 anticipated by the forward-looking statements including other factors
 discussed from time to time in reports filed by the Company with the
 Securities and Exchange Commission.
 
     For further information please contact, Investor Relations, Chuck
 Williams, Director of Investor Relations of Advanced Marketing Services, Inc.,
 858-450-3545, chuckw@advmkt.com; or Media, Joan Murray, jmurray@hkamarcom.com,
 or Hilary Kaye of Hilary Kaye Associates, 714-426-0444.
 
 SOURCE  Advanced Marketing Services, Inc.