Advertising Strategies on Connected TVs

Oct 03, 2011, 12:27 ET from Reportlinker

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Advertising Strategies on Connected TVs

This report provides an early assessment of the U.S. connected TV advertising market. The report evaluates the main connected TV advertising business segments, assesses connected TV device usage, reviews connected TV advertising strategies, and examines the revenue potential for the emerging ad medium. The study concludes with a presentation of the strategic opportunities and market challenges for industry investors.

"The television advertising industry is currently in a state of transition due to the emergence of connected TV platforms, which offer a new content source as well as an advertising delivery method," said Heather Way, Research Analyst, Parks Associates. "While digital media platforms, services, and content proliferate in the marketplace, a host of advertising industry participants and their clients are developing innovative ways to monetize the connected, multiscreen consumer experience."

Table of Contents

Data Points

Key Players in Connected TV Development

Research Summary

Purpose of Report & Research Scope

Research Approach

Connected TV Advertising Market Highlights: Sizing the Market & Profiling User

Categorizing Connected Devices

Connected Device Ownership and Usage Trends

Connected TV Device Manufacturers

The Role of the Pay-TV Service Provider

Engaging Audiences through Connected TV Platforms: Profiles of Key Players in Connected TV Advertising & Branded Experiences

The Revenue Opportunity

Connected TV Advertising Business and Pricing Models

Impact of Connected TV Advertising on Advanced TV and Online Video Advertising Markets

Driving Changes in Advertising

Resource Book

Glossary of Terms

Company Profiles

List of Figures

Key Players in Connected TV Development

Categorizing Connected Devices

Smart TV Households by Country

Smart TV Ownership: 2011-2015

Connected TV Devices and Active Connections

Connected TV Content Types

Content Use by Demographic Segments

Connected Game Console Content Use

Connected Blu-Ray Player Content Use

Digital Media Receiver Content Use

Ad Solutions and the Leading Smart TV Manufacturers

Ad Solutions and the Leading Digital Media Receivers

Pay-TV Providers and Content Access Solutions

A New TV Advertising Medium: The Connected TV Platform

Major Connected TV Application Platforms & Developers

Leading Connected TV Content Management/Delivery Platforms Focused on Advertising

U.S. Advanced TV and Online Video Advertising Revenue: 2011-2015

Advanced Advertising Glossary of Terms

Company Profiles: Smart TV Manufacturers

Company Profiles: Digital Media Receivers

Company Profiles: Connected TV Applications Developers & Platforms

To order this report:

Advertising Industry: Advertising Strategies on Connected TVs

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Nicolas Bombourg
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker