Affinion Loyalty Group Hires Veteran Industry Leader

Jan 28, 2009, 14:26 ET from Affinion Loyalty Group

Mark Shipley Joins Company as Vice President of Sales

RICHMOND, Va., Jan. 28 /PRNewswire/ -- Affinion Loyalty Group (ALG) today announced that Mark Shipley, formerly of Maritz Loyalty and MasterCard, has joined the company as Vice President of Sales. In this role, Shipley will lead new client expansion, as well as play a critical role in the organization's strategic planning efforts.

"Mark's vision of the loyalty industry validates and complements the philosophies that drive ALG's business success," said Marti Beller, President, ALG. "We are excited to have such a well-respected industry innovator join us. His knowledge and experience will help us capitalize on an unprecedented year of growth in 2008 to further shape the future of loyalty."

Shipley is a pioneer of the new loyalty landscape, playing a key part in re-defining the broader role that technology, analytics and dialogue play in customer engagement in every form, including acquisition and retention programs. He is the former Senior Vice President of Global Loyalty and Rewards for MasterCard Worldwide; President of Loyalty Marketing for Maritz Loyalty Marketing; and has held various management roles in AT&T's Network division, including business development, product management and training.

"I've always respected ALG's forward thinking strategy that allows for the best solutions for its clients and the best value for its clients' customers," Shipley stated. "When the opportunity to join forces with the recognized leader in the loyalty industry arose, I knew it would be the perfect fit for me. I've witnessed ALG transform into a dominating force within the loyalty industry, and based on the company's wins in 2008, I couldn't imagine pairing with anyone else."

Shipley brings nearly 15 years of experience in the loyalty industry to the company. He has earned a Master's degree from Washington University and a Bachelor's degree from Indiana University. In addition to his role as Vice President of Sales, Shipley will act as one of ALG's spokespersons to promote the company's vision of the loyalty industry.

About Affinion Loyalty Group: Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch one in every three Americans. With nearly 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit or call 800.622.4863.

SOURCE Affinion Loyalty Group