DUBLIN, Jan. 26, 2015 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/hnwpwk/african_payments) has announced the addition of the "African Payments Markets" report to their offering.
When companies are looking at regions for overseas investment, Africa generally comes in last in terms of overall attractiveness. On the surface, it is easy to understand the payments industry's reluctance to invest heavily in Africa. But Africa is a continent filled with potential for e-payments and within the next three to five years, the global payments industry will increasingly look to Africa as a major source of future sustained e-payment growth.
Africa faces similar challenges to those of other world regions that have many developing economies, like improving financial inclusion and developing a wide network of e-payment acceptance. However, many markets across Africa have already made strides to overcome these hurdles and are enjoying robust growth. How rapidly the remaining markets are able to accomplish similar goals will determine whether the continent becomes a hub of e-payment growth and innovation internationally in the near and intermediate future.
This new report, African Payments Markets, 2014, provides an overview of the African payments landscape, with estimates on account ownership, payment card penetration, branch and ATM use, mobile payment use and the continent's e-commerce potential in the years to come. In addition, the report details recent and proposed payment technology and innovation developments across Africa.
With a total population that exceeds 1 billion, Africa is home to approximately one-seventh of the global consumer base. However unlike other regions around the world, interest in developing Africa's electronic payment potential has been stunted, with the global payments industry focusing primarily on Asia and South America as major areas of investment.
While this trend has begun to shift in recent years, the continent remains largely untapped, despite its significant potential. Although this potential will take a number of years to be realized, the size of Africa's electronic payment potential means that the region will inevitably become a major area of payment investment in the near future, comments Tristan Hugo-Webb, Associate Director, primary author of the report.
Key Topics Covered:
Executive Summary
Introduction
DDA Ownership Across Africa
Payment Card Penetration Across Africa
- EMV Migration
- National Payment Networks
Electronic Payment Use in Africa
- Real-Time Payments
Branch Access in Africa
- Branch Innovation
ATM Access in Africa
The Promise of Mobile
- Mobile Payment Use
- NFC in Africa
E-Commerce
- Beyond E-Commerce
Conclusions
- Endnotes
- For more information about this report
Companies Mentioned:
- BankservAfrica
- EcoCash
- Ecobank
- Equity Bank
- First National Bank
- Grindrod Bank
- MasterCard
- Multicaixa
- Standard Bank
- United Bank for Africa
- Vodafone
- iKaaz
For more information visit http://www.researchandmarkets.com/research/hnwpwk/african_payments
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets
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