AgWeb Offers AgWeb2001(TM) Study

Apr 30, 2001, 01:00 ET from AgWeb.com, Inc.

    KING OF PRUSSIA, Penn., April 30 /PRNewswire/ -- AgWeb.com, Inc., an
 online marketing services company, announced today that it has released the
 AgWeb2001(TM) Study.  Over 800 farmers nationwide were interviewed in March
 for the study.  AgWeb has been conducting this survey of Internet usage in
 production agriculture for 6 years.
     "There's been an interesting shift in the user profile over the past few
 years," said Robert Hill, VP Research, AgWeb.  "As the late majority embraces
 the Internet, there is a bigger focus on the benefits of saving time and being
 more convenient."
     The study also documents the emergence of Internet brand identities for
 the ag sector.  "In general," continues Hill, "farmers are looking less to
 manufacturers on the Internet, and more toward information-based portals.  The
 days of a farmer clicking on manufacturers' sites merely because of brand name
 familiarity are ending.  Today, you've got to be adding some value to get and
 hold the visitors' attention."
     The study shows that  overall technology adoption by Midwest farmers has
 stabilized in the past few years, with cell phones being nearly universal and
 PC's not far behind.  The study similarly shows that the rush to get online by
 farmers has slowed.  "There's not much excitement in the tech hardware
 variables," adds Hill.  "And the study shows that people no longer get
 Internet access just to 'be online.'  The tipping point in this market is
 being defined at the utility end."  From the farmers' perspective, it's not
 what you have, it's how you use it.
     According to the study, Midwest farmers are finding increased utility of
 the Internet for production agriculture:
     1.  Increase in avg. ag time spent online, 2000 to 2001 = 67%
     2.  Increase in farmers buying inputs online, 2000 to 2001 = 114%
     3.  Check e-mail at least daily = 65% of farmers with e-mail access
 
     Full study results are available on a subscription basis, including data
 on both farmers and crop chemical retailers in the Midwest and elsewhere in
 the U.S. For more details, contact Robert Hill of AgWeb at 610-205-3015, or
 e-mail rhill@agweb.com
 
     NOTE:  If you prefer an electronic version of this release or technology
 adoption chart please send an e-mail to aburg@agweb.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X07351751
 
 

SOURCE AgWeb.com, Inc.
    KING OF PRUSSIA, Penn., April 30 /PRNewswire/ -- AgWeb.com, Inc., an
 online marketing services company, announced today that it has released the
 AgWeb2001(TM) Study.  Over 800 farmers nationwide were interviewed in March
 for the study.  AgWeb has been conducting this survey of Internet usage in
 production agriculture for 6 years.
     "There's been an interesting shift in the user profile over the past few
 years," said Robert Hill, VP Research, AgWeb.  "As the late majority embraces
 the Internet, there is a bigger focus on the benefits of saving time and being
 more convenient."
     The study also documents the emergence of Internet brand identities for
 the ag sector.  "In general," continues Hill, "farmers are looking less to
 manufacturers on the Internet, and more toward information-based portals.  The
 days of a farmer clicking on manufacturers' sites merely because of brand name
 familiarity are ending.  Today, you've got to be adding some value to get and
 hold the visitors' attention."
     The study shows that  overall technology adoption by Midwest farmers has
 stabilized in the past few years, with cell phones being nearly universal and
 PC's not far behind.  The study similarly shows that the rush to get online by
 farmers has slowed.  "There's not much excitement in the tech hardware
 variables," adds Hill.  "And the study shows that people no longer get
 Internet access just to 'be online.'  The tipping point in this market is
 being defined at the utility end."  From the farmers' perspective, it's not
 what you have, it's how you use it.
     According to the study, Midwest farmers are finding increased utility of
 the Internet for production agriculture:
     1.  Increase in avg. ag time spent online, 2000 to 2001 = 67%
     2.  Increase in farmers buying inputs online, 2000 to 2001 = 114%
     3.  Check e-mail at least daily = 65% of farmers with e-mail access
 
     Full study results are available on a subscription basis, including data
 on both farmers and crop chemical retailers in the Midwest and elsewhere in
 the U.S. For more details, contact Robert Hill of AgWeb at 610-205-3015, or
 e-mail rhill@agweb.com
 
     NOTE:  If you prefer an electronic version of this release or technology
 adoption chart please send an e-mail to aburg@agweb.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X07351751
 
 SOURCE  AgWeb.com, Inc.