PARSIPPANY, N.J., April 5, 2017 /PRNewswire/ -- Just in time for spring cleaning, Air Wick introduces two new products to help consumers refresh their homes. The Air Wick Freshmatic® automatic spray device has a sleek new look homeowners can be proud to display and Pure air freshener aerosol formula delivers 9 times more fragrance with less water compared to traditional Air Wick 8 oz. aerosols.
The Freshmatic® auto spray device delivers continuous timed bursts of fragrance creating that pleasurable first whiff experience every time. The new design also features a "twist and lock" mechanism for easy refills and an angled refill nozzle delivers an improved spray angle that creates a wider dispersion area and a larger travel distance in any room.
Air Wick Pure, available in Freshmatic® and as an aerosol spray, helps solve the problem of wet residue on upholstery, wood and other surfaces. Formulated with less water, Air Wick Pure keeps homes dry and fresh.
"We know how important freshness and fragrance are for consumers, but our research shows consumers are looking for innovation," said Stuart Witherby, Air Wick Marketing Director. "That first whiff of a favorite scent is an experience consumers are looking to replicate every time a fragrance is released, which is why the new Freshmatic® automatic spray device was born – to prevent fragrance fatigue. When it comes to the formula of scented sprays, we uncovered consumers worry about the droplets left behind on surfaces. This is why we developed Air Wick Pure, which provides an exceptional fragrance experience with less wet residue."
More Freshmatic® and Air Wick Pure Scent Details
The Air Wick Freshmatic® device will be available in black and beige, and is available now at most retailers as a starter set with a fragrance insert for $8 while fragrance refills retail for $4.88 each.
Air Wick Pure, which sells for $4.88 at most retailers, comes in four fragrance varieties:
- Ocean Breeze
- Purple Lavender (not available in auto spray)
- Sunset Cotton
- Tropical Flowers
RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.
Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.
RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one the world's largest killers of children under 5, diarrhea.
For more information visit www.rb.com.
*RB is the trading name of Reckitt Benckiser group of companies.
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SOURCE Air Wick