Airline Web Sites Pose Threat to Online Travel Agencies, Reports Jupiter Media Metrix

American Airlines and JetBlue Lead With 126.2 Percent And 274.6 Percent

Traffic Increases



Travel-Industry Leaders and Jupiter Analysts to Discuss the Fastest Track to

Profitability in the $15.4 Billion Online Travel Industry at Jupiter's @Travel

Forum Starting April 23



Apr 04, 2001, 01:00 ET from Jupiter Media Metrix

    NEW YORK, April 4 /PRNewswire/ -- Jupiter Media Metrix (Nasdaq: JMXI), the
 global leader in market intelligence, today reports that airline sites are
 growing faster than travel sites overall and are even narrowing the lead of
 online travel agencies.  According to Media Metrix ratings data from February
 2000 and February 2001, unique visitors to all travel sites increased 23.5
 percent, from 24.4 million to 30.1 million.  Unique visitors to airline Web
 sites increased 26.1 percent, from 8.2 million to 10.4 million, while visitors
 to online travel agencies increased seven percent, from 14.4 million to 15.4
 million.
     "Media Metrix began measuring online behavior when airline and travel
 sites frequently served as mere online corporate brochures," said Doug
 McFarland, president, Media Metrix, a Jupiter Media Metrix unit.  "While the
 online travel agencies made the first aggressive push to accumulate audience
 share through both information and transaction services, the airline sites
 have made significant inroads over the past year, and the data are testimony
 to that."
     "Jupiter estimated last year that in 2001 online agencies would cede
 online market share to traditional travel suppliers, resulting in a 51-49
 percent bookings share with suppliers gaining ground going forward," said
 Heidi Kim, Jupiter analyst.  "The Media Metrix ratings show that airlines'
 aggressive online initiatives have expanded their audience and therefore
 raised the stakes for online agencies who are clamoring for customers in order
 to reach profitability.  To maintain their lead and increase revenues, online
 agencies must prioritize strategies that engender both accelerated conversion
 and customer retention."
 
     Travel highlights:
     -- According to Media Metrix ratings data, the top airline sites were
        Southwest Airlines with 2.9 million unique visitors in February 2001,
        followed by United Airlines and American Airlines with 2.5 million and
        2.4 million unique visitors.  From February 2000 to February 2001 these
        sites had traffic increases of 19.8 percent, 40.6 percent and 126.2
        percent, respectively.
     -- In contrast, the top online travel agencies were Travelocity with 6.9
        million unique visitors in February 2001, followed by Expedia Travel
        and Priceline with 6.8 million and 3.0 million unique visitors.
        Compared to February 2000, Travelocity was down three percent, Expedia
        was up 10.2 percent and Priceline was down 21.9 percent.
     -- Travel agencies, which accounted for 90 percent of the online ad
        impressions served by the travel industry in February 2000, decreased
        their share of impressions to 63 percent in February 2001, according to
        AdRelevance, a division of Jupiter Media Metrix.  Suppliers in the
        airline, destination and lodging industries, meanwhile increased their
        share of online ad impressions from 10 percent to 22 percent.
 
     Jupiter Media Metrix' @Travel Forum
     These and other critical issues facing the $15.4 billion online travel
 industry will be addressed at the Jupiter @Travel Forum starting Monday, April
 23, 2001 in Miami.  The forum will feature: Pamela Arway, executive vice
 president & general manager, U.S. Corporate Travel, American Express Corporate
 Travel; Steve Jarvis, vice president, e-commerce, Alaska Air; John Samuel,
 vice president, e-business, American Airlines; Steven Scheper, managing
 director, e-business, Delta Airlines; David Brown, director, e-commerce
 product strategy and development, United Airlines; John F. Davis, III, chief
 executive officer, Pegasus Solutions Inc.; and Scott Gutz, chief executive
 officer, Oracle eTravel among others. For more information, visit
 http://www.jup.com/jupiter/events.
 
                    Media Metrix Digital Media Audience Ratings
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Category                         Unique Visitors       % Traffic Change
                               February 2000   February 2001
     World Wide Web               70,359,000      85,653,000         21.7%
     Total Travel                 24,378,000      30,112,000         23.5%
     Travel Agencies              14,437,000      15,453,000          7.0%
     Airlines                      8,251,000      10,408,000         26.1%
 
 
                    Media Metrix Digital Media Audience Ratings
                       Top 10 Airlines Sites in February 2001
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Site                                Unique Visitors   % Traffic Change
                               February 2000   February 2001
     All Airline Sites             8,251,000      10,408,000         26.1%
     Southwest Airlines            2,456,000       2,942,000         19.8%
     United Airlines               1,742,000       2,450,000         40.6%
     American Airlines*            1,080,000       2,443,000        126.2%
     Delta Airlines                2,227,000       2,288,000          2.7%
     US Airways                    1,156,000       1,746,000         51.0%
     Northwest Airlines            1,933,000       1,703,000        -11.9%
     Continental Airlines          1,120,000       1,211,000          8.1%
     Alaska Air                      585,000         483,000        -17.4%
     TWA.com                         498,000         461,000         -7.4%
     JetBlue Airways                  71,000         266,000        274.6%
 
                    Media Metrix Digital Media Audience Ratings
                    Top 10 Travel Agency Sites in February 2001
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Site                             Unique Visitors      % Traffic Change
                               February 2000   February 2001
     All Travel Agency Sites      14,437,000      15,453,000          7.0%
     Travelocity*                  7,143,000       6,932,000           -3%
     Expedia Travel*               6,168,000       6,796,000         10.2%
     Priceline*                    3,880,000       3,029,000        -21.9%
     OneTravel.com                   313,000       2,031,000        548.9%
     CheapTickets.com              1,009,000       1,585,000         57.1%
     LowestFare.com                1,565,000       1,133,000        -27.6%
     TravelNow.com                   875,000       1,055,000         20.6%
     HotelDiscounts.com              765,000       1,042,000         36.2%
     HotWire.com                         ...         946,000            NA
     SmarterLiving.com               542,000         550,000          1.5%
 
                    AdRelevance, a unit of Jupiter Media Metrix
                           Online Advertising Measurement
           Online Travel Industry Breakdown Based on Share of Impressions
     Travel Segment   Share of Online Ad Impressions Served for Travel Industry
 
                                                   January to     January to
                                                February 2000  February 2001
     Travel Agencies                                      90%            63%
     Airlines                                              5%            16%
     Travel Destinations Suppliers                         2%             9%
     Lodging Suppliers                                     3%             6%
     Others                                                0%             6%
 
     Definitions:
     *Represents an aggregation of commonly-owned/branded domain names.
     . . . Indicates no reportable traffic.
 
     Unique Visitors:  The actual number of people who visited the reported Web
 site or online property at least once in the given month.  All Unique
 Visitors, at home and at work, are unduplicated.
 
     Ad Impressions:  The number of times an ad is rendered for viewing.  One
 impression is equivalent to one opportunity to see an ad.
 
    Average Minutes Spent Per Usage Month:  The average total number of minutes
 spent on the Web site, category or channel during the month, per visiting
 person.
 
     About Jupiter Media Metrix
     Jupiter Media Metrix (Nasdaq: JMXI), formed by the merger of Jupiter
 Communications and Media Metrix, is a global leader in market intelligence.
 The Company delivers innovative and comprehensive Internet audience
 measurement, analysis, intelligence and events to provide businesses with
 unmatched global resources for understanding and profiting from the Internet.
 Jupiter Media Metrix brings together world-class, innovative and market-
 leading products, services, research methodologies and people.  Jupiter Media
 Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter
 Events.  The Company is headquartered in New York City and operates worldwide,
 across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the
 Middle East.  Visit us at http://www.jmm.com for more information.
 
     This press release contains statements of a forward-looking nature
 relating to future events or future financial results of Jupiter Media Metrix.
 Investors are cautioned that such statements are only predictions and that
 actual events or results may differ materially. In evaluating such statements,
 investors should specifically consider various factors, which could cause
 actual events or results to differ materially from those indicated from such
 forward-looking statements, including the matters set forth in Jupiter Media
 Metrix reports and documents filed from time to time with the Securities and
 Exchange Commission.
 
     Contact Max Kalehoff, 917-534-6222, mkalehoff@jmm.com, or Kumar Rao, 917-
 534-6201, krao@jmm.com both of Jupiter Media Metrix
 
 

SOURCE Jupiter Media Metrix
    NEW YORK, April 4 /PRNewswire/ -- Jupiter Media Metrix (Nasdaq: JMXI), the
 global leader in market intelligence, today reports that airline sites are
 growing faster than travel sites overall and are even narrowing the lead of
 online travel agencies.  According to Media Metrix ratings data from February
 2000 and February 2001, unique visitors to all travel sites increased 23.5
 percent, from 24.4 million to 30.1 million.  Unique visitors to airline Web
 sites increased 26.1 percent, from 8.2 million to 10.4 million, while visitors
 to online travel agencies increased seven percent, from 14.4 million to 15.4
 million.
     "Media Metrix began measuring online behavior when airline and travel
 sites frequently served as mere online corporate brochures," said Doug
 McFarland, president, Media Metrix, a Jupiter Media Metrix unit.  "While the
 online travel agencies made the first aggressive push to accumulate audience
 share through both information and transaction services, the airline sites
 have made significant inroads over the past year, and the data are testimony
 to that."
     "Jupiter estimated last year that in 2001 online agencies would cede
 online market share to traditional travel suppliers, resulting in a 51-49
 percent bookings share with suppliers gaining ground going forward," said
 Heidi Kim, Jupiter analyst.  "The Media Metrix ratings show that airlines'
 aggressive online initiatives have expanded their audience and therefore
 raised the stakes for online agencies who are clamoring for customers in order
 to reach profitability.  To maintain their lead and increase revenues, online
 agencies must prioritize strategies that engender both accelerated conversion
 and customer retention."
 
     Travel highlights:
     -- According to Media Metrix ratings data, the top airline sites were
        Southwest Airlines with 2.9 million unique visitors in February 2001,
        followed by United Airlines and American Airlines with 2.5 million and
        2.4 million unique visitors.  From February 2000 to February 2001 these
        sites had traffic increases of 19.8 percent, 40.6 percent and 126.2
        percent, respectively.
     -- In contrast, the top online travel agencies were Travelocity with 6.9
        million unique visitors in February 2001, followed by Expedia Travel
        and Priceline with 6.8 million and 3.0 million unique visitors.
        Compared to February 2000, Travelocity was down three percent, Expedia
        was up 10.2 percent and Priceline was down 21.9 percent.
     -- Travel agencies, which accounted for 90 percent of the online ad
        impressions served by the travel industry in February 2000, decreased
        their share of impressions to 63 percent in February 2001, according to
        AdRelevance, a division of Jupiter Media Metrix.  Suppliers in the
        airline, destination and lodging industries, meanwhile increased their
        share of online ad impressions from 10 percent to 22 percent.
 
     Jupiter Media Metrix' @Travel Forum
     These and other critical issues facing the $15.4 billion online travel
 industry will be addressed at the Jupiter @Travel Forum starting Monday, April
 23, 2001 in Miami.  The forum will feature: Pamela Arway, executive vice
 president & general manager, U.S. Corporate Travel, American Express Corporate
 Travel; Steve Jarvis, vice president, e-commerce, Alaska Air; John Samuel,
 vice president, e-business, American Airlines; Steven Scheper, managing
 director, e-business, Delta Airlines; David Brown, director, e-commerce
 product strategy and development, United Airlines; John F. Davis, III, chief
 executive officer, Pegasus Solutions Inc.; and Scott Gutz, chief executive
 officer, Oracle eTravel among others. For more information, visit
 http://www.jup.com/jupiter/events.
 
                    Media Metrix Digital Media Audience Ratings
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Category                         Unique Visitors       % Traffic Change
                               February 2000   February 2001
     World Wide Web               70,359,000      85,653,000         21.7%
     Total Travel                 24,378,000      30,112,000         23.5%
     Travel Agencies              14,437,000      15,453,000          7.0%
     Airlines                      8,251,000      10,408,000         26.1%
 
 
                    Media Metrix Digital Media Audience Ratings
                       Top 10 Airlines Sites in February 2001
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Site                                Unique Visitors   % Traffic Change
                               February 2000   February 2001
     All Airline Sites             8,251,000      10,408,000         26.1%
     Southwest Airlines            2,456,000       2,942,000         19.8%
     United Airlines               1,742,000       2,450,000         40.6%
     American Airlines*            1,080,000       2,443,000        126.2%
     Delta Airlines                2,227,000       2,288,000          2.7%
     US Airways                    1,156,000       1,746,000         51.0%
     Northwest Airlines            1,933,000       1,703,000        -11.9%
     Continental Airlines          1,120,000       1,211,000          8.1%
     Alaska Air                      585,000         483,000        -17.4%
     TWA.com                         498,000         461,000         -7.4%
     JetBlue Airways                  71,000         266,000        274.6%
 
                    Media Metrix Digital Media Audience Ratings
                    Top 10 Travel Agency Sites in February 2001
        February 2000 and February 2001 - U.S. Combined Home and Work Usage
 
     Site                             Unique Visitors      % Traffic Change
                               February 2000   February 2001
     All Travel Agency Sites      14,437,000      15,453,000          7.0%
     Travelocity*                  7,143,000       6,932,000           -3%
     Expedia Travel*               6,168,000       6,796,000         10.2%
     Priceline*                    3,880,000       3,029,000        -21.9%
     OneTravel.com                   313,000       2,031,000        548.9%
     CheapTickets.com              1,009,000       1,585,000         57.1%
     LowestFare.com                1,565,000       1,133,000        -27.6%
     TravelNow.com                   875,000       1,055,000         20.6%
     HotelDiscounts.com              765,000       1,042,000         36.2%
     HotWire.com                         ...         946,000            NA
     SmarterLiving.com               542,000         550,000          1.5%
 
                    AdRelevance, a unit of Jupiter Media Metrix
                           Online Advertising Measurement
           Online Travel Industry Breakdown Based on Share of Impressions
     Travel Segment   Share of Online Ad Impressions Served for Travel Industry
 
                                                   January to     January to
                                                February 2000  February 2001
     Travel Agencies                                      90%            63%
     Airlines                                              5%            16%
     Travel Destinations Suppliers                         2%             9%
     Lodging Suppliers                                     3%             6%
     Others                                                0%             6%
 
     Definitions:
     *Represents an aggregation of commonly-owned/branded domain names.
     . . . Indicates no reportable traffic.
 
     Unique Visitors:  The actual number of people who visited the reported Web
 site or online property at least once in the given month.  All Unique
 Visitors, at home and at work, are unduplicated.
 
     Ad Impressions:  The number of times an ad is rendered for viewing.  One
 impression is equivalent to one opportunity to see an ad.
 
    Average Minutes Spent Per Usage Month:  The average total number of minutes
 spent on the Web site, category or channel during the month, per visiting
 person.
 
     About Jupiter Media Metrix
     Jupiter Media Metrix (Nasdaq: JMXI), formed by the merger of Jupiter
 Communications and Media Metrix, is a global leader in market intelligence.
 The Company delivers innovative and comprehensive Internet audience
 measurement, analysis, intelligence and events to provide businesses with
 unmatched global resources for understanding and profiting from the Internet.
 Jupiter Media Metrix brings together world-class, innovative and market-
 leading products, services, research methodologies and people.  Jupiter Media
 Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter
 Events.  The Company is headquartered in New York City and operates worldwide,
 across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the
 Middle East.  Visit us at http://www.jmm.com for more information.
 
     This press release contains statements of a forward-looking nature
 relating to future events or future financial results of Jupiter Media Metrix.
 Investors are cautioned that such statements are only predictions and that
 actual events or results may differ materially. In evaluating such statements,
 investors should specifically consider various factors, which could cause
 actual events or results to differ materially from those indicated from such
 forward-looking statements, including the matters set forth in Jupiter Media
 Metrix reports and documents filed from time to time with the Securities and
 Exchange Commission.
 
     Contact Max Kalehoff, 917-534-6222, mkalehoff@jmm.com, or Kumar Rao, 917-
 534-6201, krao@jmm.com both of Jupiter Media Metrix
 
 SOURCE  Jupiter Media Metrix