ALDI Introduces Award-Winning Lacura(TM) Skincare

Mar 04, 2009, 07:00 ET from ALDI Inc.

Beauty brand that's taken Europe by storm now in U.S. for up to 95% less than big-name brands

BATAVIA, Ill., March 4 /PRNewswire/ -- Select assortment discount grocer ALDI is bringing one of Europe's best kept beauty secrets to the U.S. as it launches its Lacura skincare in stores across the country. Created by German skincare specialists, this premium line of facial toners and cleansers; facial creams; eye creams and gels; gentle lip balm; and facial masks and peeling gels has been highly praised by beauty experts and beaten some of the biggest names in beauty in independent consumer testing.


Lacura Q10 Anti-wrinkle Night Cream came out top in European quality tests alongside major brands such as L'Oreal, Olay and Helena Rubenstein. Meanwhile, in independent blind tests of 2,000 volunteers, Lacura Q10 Anti-wrinkle Day Cream was voted best for its powerful anti-aging effects. Once women in Britain read about it, they cleared ALDI's shelves, buying more than 35,000 jars in just one day. Lacura also beats competitors on price with products retailing as much as 95 percent lower than big-name brands.

"Our Lacura skincare formulas have won wide acclaim in Europe, so we're thrilled to be bringing them to U.S. consumers," said Joan Kavanaugh, ALDI's vice president of corporate purchasing. "Every product features nature's finest ingredients and the latest skincare research to really nurture the skin. In fact, we use the same hard-working ingredients you'll find behind more expensive labels. With Lacura, enjoying firmer, fresher, feel-good skin doesn't have to cost a fortune."

Lacura ingredients include bioflavonoids, coenzyme Q10, a special retinol complex, hydrating sea minerals, provitamin B5, aloe vera, vitamins E and C, allantoin and other active extracts. The skincare retails from $1.99 to $4.99 compared to competitor prices of $20 to $99 and includes:

  • Facial creams: 1.7 oz sells for $4.99
    • Lacura Q10 Anti-wrinkle Day Cream - deeply moisturizes, helping smooth out wrinkles and protect against skin ageing
    • Lacura Q10 Anti-wrinkle Night Cream - intensively regenerates, helping reduce wrinkles and protect against skin ageing
    • Lacura Q10 Restorative Cream - regenerates, smoothes, tightens and protects more mature skin
    • Lacura Hydra Complete Cream - intensively hydrates, refreshes and softens
  • Facial cleanser and toners: 8.45 oz sells for $2.99
    • Lacura Hydrating Facial Cleanser - deeply cleanses, nurtures, balances and softens
    • Lacura Hydrating Facial Toner All Skin Types - refreshes and deeply clarifies pores
    • Lacura Hydrating Facial Toner Sensitive Skin - same care for sensitive skin
  • Facial masks and peeling gels: 2.54 oz sells for $2.99
    • Lacura Exfoliating Peeling Gel - cleanses, purifies, brightens and refines
    • Lacura Hydra Complete Mask - intensively hydrates, nourishes, balances and softens
    • Lacura Ultra Firming Mask - helps give mature skin radiance, firmness and elasticity
  • Eye care: 0.5 oz sells for $3.99
    • Lacura Moisturizing Eye Cream - hydrates, balances and helps prevent new wrinkles
    • Lacura Regenerating Eye Cream - helps smooth away wrinkles in more mature skin
    • Lacura Revitalizing Eye Gel - soothes, smoothes and moisturizes to minimize wrinkles
  • Gentle lip care: Three-pack sells for $1.99
    • Lacura Milk & Honey Gentle Lip Care - with extracts of milk, honey, jojoba and babassu
    • Lacura Pearl & Shine Gentle Lip Care - with avocado, chamomile and hint of shimmer
    • Lacura Sensitive Gentle Lip Care - with protective natural waxes to soothe stressed skin

About ALDI Inc.

ALDI, a leader in the international grocery retailing industry, began in the United States in 1976. Today approximately 1,000 U.S. ALDI stores are located in 29 states primarily from Kansas to the East Coast serving more than 18 million customers each month. A select assortment discount grocer featuring its own ALDI select brands, ALDI applies smart and efficient operational and business practices to save customers up to 50 percent on their grocery bill. ALDI, named 2009 Retailer of the Year by PL Buyer, sells more than 1,400 of the most frequently purchased grocery and household items in manageable, non-bulk packaging. For more information about ALDI, go to