ALDI Launches High-Quality, Low-Cost Lacura(TM) Cosmetic Offerings for Budget-Savvy Shoppers

May 13, 2009, 08:00 ET from ALDI Inc.

Extension to popular Lacura skincare line retails for less than $4 per item

BATAVIA, Ill., May 13 /PRNewswire/ -- Consumers continue to make spending sacrifices but looking great doesn't have to be one of them. Select assortment discount grocer ALDI is introducing the Lacura(TM) cosmetic collection in its stores in 30 states across the country. Developed by German skincare specialists, Lacura cosmetics are made with the same top-quality ingredients found in expensive labels, without the price tag. Available in a variety of brilliant shades packaged in sleek silver casing, Lacura items offer low-cost luxury for just $1.99 to $3.99 per item.


"Today's woman is looking for an alternative to high-priced cosmetics, without surrendering quality," said Joan Kavanaugh, ALDI's vice president of corporate purchasing. "We are pleased to introduce these exclusive products to the marketplace, a natural progression following the successful launch of the Lacura skincare line in the U.S."

Lacura products are engineered with natural, nurturing ingredients including candelilla wax, jojoba wax, avocado oil, seed oil, lecithin and vitamin E. Compared to $12-$13 for cosmetic products sold by key competitors, Lacura products retail for up to 75 percent less. The collection is available in a variety of brilliant, long-lasting shades and includes:

  • Eye shadow: Assortment of four eye shadows sells for $3.99:
    • 101 Cocoa
    • 801 Velvet Rose
    • 302 Lilac Lady
    • 21 Opal
  • Mascara: Assortment of two mascaras sells for $3.99:
    • Waterproof in Black
    • Volumizing in Black
  • Foundation: Assortment of four foundations sells for $3.99:
    • 10 Translucent
    • 20 Beige
    • 30 Sun
    • 40 Bronze
  • Compact Powder/Blushes: Assortment of three compact powder/blushes sells for $3.99:
    • 10 Translucent
    • 20 Beige
    • 30 Sun
    • 76 Sunset Blush
  • Lipsticks: Assortment of five lipsticks sells for $3.99:
    • 100 Coral
    • 200 Cool Sand
    • 301 Red Velvet
    • 402 Deep Red
    • 503 Truffle
  • Nail Polishes: Assortment of six nail polishes sells for $1.99:
    • 104 Rum Raisin
    • 300 Sweet Pink
    • 402 Cherry Red
    • 405 Classic Red
    • 406 Salsa Red
    • 800 Clear Base & Top Coat

About ALDI Inc.

ALDI, a leader in the international grocery retailing industry, began in the United States in 1976. Today more than 1,000 U.S. ALDI stores are located in 30 states primarily from Kansas to the East Coast serving more than 18 million customers each month. A select assortment discount grocer featuring its own ALDI select brands, ALDI applies smart and efficient operational and business practices to save customers up to 50 percent on their grocery bill. ALDI, named 2009 Retailer of the Year by PL Buyer, sells more than 1,400 of the most frequently purchased grocery and household items in manageable, non-bulk packaging. For more information about ALDI, go to