All Aboard for Seattle's Best Coffee's Caribbean Coconut Lattes

Seattle Coffee Company Signs Agreement With Royal Caribbean International



Apr 27, 2001, 01:00 ET from Seattle Coffee Company

    SEATTLE, April 27 /PRNewswire/ -- Seattle Coffee Company, a subsidiary of
 AFC Enterprises, Inc. (Nasdaq:   AFCE) and parent company of Seattle's Best
 Coffee(R), has announced a partnership with Royal Caribbean International, a
 division of Royal Caribbean Cruises Ltd., to serve Seattle's Best Coffee(R)
 exclusively on Royal Caribbean International's ships.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990917/SFF035 )
     Under the agreement, Royal Caribbean International will initially serve
 Seattle's Best Coffee brand coffee on four ships, including the newest ship in
 the Royal Caribbean fleet, the 2,100 guest Radiance of the Seas, designed to
 sail world itineraries to the Pacific Northwest, Alaska, Hawaii, the Panama
 Canal, and the Caribbean. It is scheduled to arrive in Seattle for the first
 time on April 30th. Seattle's Best Coffee's full menu of espresso drinks will
 be served throughout the ship's dining options including the trendy cafe
 bookstore Books, Books, & Coffee.
     "This is a great business partnership," said Dave Pellegrini, Vice
 President, Foodservice Sales, Seattle's Best Coffee. "Royal Caribbean
 International offers a superior cruise experience to their guests. Seattle's
 Best Coffee is pleased to further enhance the experience by serving its
 specialty coffee onboard. It's an ideal move to pair top quality coffee with
 the cruise line that received top rankings from Conde Nast Traveler."
     "We select partners that demonstrate the same commitment to excellence
 that our brand represents," said Jack Williams, president, Royal Caribbean
 International. "Seattle's Best Coffee high quality coffee products are a
 welcome addition to our onboard dining experience."
     A media open house tour aboard the Radiance of the Seas, hosted by Royal
 Caribbean, will be held on April 30th between 10:00 a.m. and 4:00 p.m., with
 espresso drinks provided by Seattle's Best Coffee.
     Royal Caribbean International is a global cruise company currently with
 14 ships in service, and six more under construction or on firm order. For
 additional information about the cruise line, please visit the company's
 Internet web site at http://www.royalcaribbean.com or
 http://www.rclinvestor.com .
     Seattle Coffee Company, a wholly owned subsidiary of Atlanta-based AFC
 Enterprises, franchises and operates 128 Seattle's Best Coffee(R)
 (www.seattlesbest.com) and 19 Torrefazione Italia(R) (www.titalia.com) cafes
 in eight countries worldwide. The company has more than 6,700 wholesale
 customers, including restaurants, foodservice, airlines, and hotels.
     AFC Enterprises is the operator and franchisor of more than
 3,600 restaurants, bakeries and cafes in 28 countries. AFC's primary objective
 is to be the Franchisor of Choice(R), the recognized leader in offering
 quality investment opportunities in highly recognizable brands and exceptional
 franchisee support systems and services.  AFC had system-wide sales of
 approximately $2.4 billion in 2000 and can be found on the World Wide Web at
 www.afce.com.
 
     Forward-Looking Statement. Certain statements in this release, and other
 written or oral statements made by or on behalf of AFC or its brands, are
 "forward-looking statements" within the meaning of the federal securities
 laws. Statements regarding future events and developments and our future
 performance, as well as management's expectations, beliefs, plans, estimates
 or projections relating to the future, are forward-looking statements within
 the meaning of these laws. These forward-looking statements are subject to a
 number of risks and uncertainties. Among the important factors that could
 cause actual results to differ materially from those indicated by such
 forward-looking statements are the cost and availability of our principal food
 products, labor shortages or increased labor costs, our ability to franchise
 new units and expand our brands, our and our franchisees' ability to
 successfully operate existing units and open new units, changes in consumer
 preferences and demographic trends, competition, general economic, political
 and regulatory conditions  and the risk factors detailed in our Annual Report
 on Form 10-K for the year ended December 31, 2000 and the other documents we
 file with the Securities and Exchange Commission.  You should not place undue
 reliance on any forward-looking statements, since those statements speak only
 as of the date they are made.
 
     CONTACT:  Lauren Formicola of Seattle's Best Coffee, 206-264-2361, or
 lformico@afce.com; or Michele Smith of Royal Caribbean Cruises Ltd.,
 305-539-6577, or msmith1@rccl.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98758640
 
 

SOURCE Seattle Coffee Company
    SEATTLE, April 27 /PRNewswire/ -- Seattle Coffee Company, a subsidiary of
 AFC Enterprises, Inc. (Nasdaq:   AFCE) and parent company of Seattle's Best
 Coffee(R), has announced a partnership with Royal Caribbean International, a
 division of Royal Caribbean Cruises Ltd., to serve Seattle's Best Coffee(R)
 exclusively on Royal Caribbean International's ships.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990917/SFF035 )
     Under the agreement, Royal Caribbean International will initially serve
 Seattle's Best Coffee brand coffee on four ships, including the newest ship in
 the Royal Caribbean fleet, the 2,100 guest Radiance of the Seas, designed to
 sail world itineraries to the Pacific Northwest, Alaska, Hawaii, the Panama
 Canal, and the Caribbean. It is scheduled to arrive in Seattle for the first
 time on April 30th. Seattle's Best Coffee's full menu of espresso drinks will
 be served throughout the ship's dining options including the trendy cafe
 bookstore Books, Books, & Coffee.
     "This is a great business partnership," said Dave Pellegrini, Vice
 President, Foodservice Sales, Seattle's Best Coffee. "Royal Caribbean
 International offers a superior cruise experience to their guests. Seattle's
 Best Coffee is pleased to further enhance the experience by serving its
 specialty coffee onboard. It's an ideal move to pair top quality coffee with
 the cruise line that received top rankings from Conde Nast Traveler."
     "We select partners that demonstrate the same commitment to excellence
 that our brand represents," said Jack Williams, president, Royal Caribbean
 International. "Seattle's Best Coffee high quality coffee products are a
 welcome addition to our onboard dining experience."
     A media open house tour aboard the Radiance of the Seas, hosted by Royal
 Caribbean, will be held on April 30th between 10:00 a.m. and 4:00 p.m., with
 espresso drinks provided by Seattle's Best Coffee.
     Royal Caribbean International is a global cruise company currently with
 14 ships in service, and six more under construction or on firm order. For
 additional information about the cruise line, please visit the company's
 Internet web site at http://www.royalcaribbean.com or
 http://www.rclinvestor.com .
     Seattle Coffee Company, a wholly owned subsidiary of Atlanta-based AFC
 Enterprises, franchises and operates 128 Seattle's Best Coffee(R)
 (www.seattlesbest.com) and 19 Torrefazione Italia(R) (www.titalia.com) cafes
 in eight countries worldwide. The company has more than 6,700 wholesale
 customers, including restaurants, foodservice, airlines, and hotels.
     AFC Enterprises is the operator and franchisor of more than
 3,600 restaurants, bakeries and cafes in 28 countries. AFC's primary objective
 is to be the Franchisor of Choice(R), the recognized leader in offering
 quality investment opportunities in highly recognizable brands and exceptional
 franchisee support systems and services.  AFC had system-wide sales of
 approximately $2.4 billion in 2000 and can be found on the World Wide Web at
 www.afce.com.
 
     Forward-Looking Statement. Certain statements in this release, and other
 written or oral statements made by or on behalf of AFC or its brands, are
 "forward-looking statements" within the meaning of the federal securities
 laws. Statements regarding future events and developments and our future
 performance, as well as management's expectations, beliefs, plans, estimates
 or projections relating to the future, are forward-looking statements within
 the meaning of these laws. These forward-looking statements are subject to a
 number of risks and uncertainties. Among the important factors that could
 cause actual results to differ materially from those indicated by such
 forward-looking statements are the cost and availability of our principal food
 products, labor shortages or increased labor costs, our ability to franchise
 new units and expand our brands, our and our franchisees' ability to
 successfully operate existing units and open new units, changes in consumer
 preferences and demographic trends, competition, general economic, political
 and regulatory conditions  and the risk factors detailed in our Annual Report
 on Form 10-K for the year ended December 31, 2000 and the other documents we
 file with the Securities and Exchange Commission.  You should not place undue
 reliance on any forward-looking statements, since those statements speak only
 as of the date they are made.
 
     CONTACT:  Lauren Formicola of Seattle's Best Coffee, 206-264-2361, or
 lformico@afce.com; or Michele Smith of Royal Caribbean Cruises Ltd.,
 305-539-6577, or msmith1@rccl.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98758640
 
 SOURCE  Seattle Coffee Company