All-New Mitsubishi Lancer Makes North American Debut At 2001 New York Auto Show

Big Car Features and Interior Space Make Lancer a Diamond

In the Compact Sedan Segment



Apr 11, 2001, 01:00 ET from Mitsubishi Motor Sales of America, Inc.

    NEW YORK, April 11 /PRNewswire/ -- Mitsubishi Motors today unveiled the
 all-new 2002 Lancer at the 101st annual New York Auto Show.  A spacious
 interior, European-inspired exterior styling and a host of luxury features
 give the Lancer a level of sophistication and class not found in other small
 sedans in the American marketplace.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20010411/LAW083-a
             http://www.newscom.com/cgi-bin/prnh/20010411/LAW083-b )
     "Lancer represents a big step forward for Mitsubishi Motors and will
 significantly increase our sales in the compact sedan segment," said Pierre
 Gagnon, executive vice president and chief operating officer, Mitsubishi Motor
 Sales of America, Inc. (MMSA).  "With great style, a long list of standard
 features and abundant space, the new Lancer is the perfect car for young
 people and new families."
     The 2002 Lancer, which takes its name from the Mitsubishi Motors World
 Rally Championship model, will be available in three distinct models and each
 will have a unique personality.  The O-Z(R) Rally edition incorporates
 race-inspired appearance enhancements for a sporty look and feel.  O-Z(R)
 Racing wheels, front, side and rear air dams, white-faced gauges and metallic
 tone interior accents highlight this model.  The ES serves as the value leader
 of the Lancer family.  The LS rounds out the Lancer range with luxurious
 appointments and a premium look that is not usually associated with this
 segment.
     Lancer incorporates a large greenhouse for excellent visibility while also
 providing an airy, spacious cabin.  The high roofline combines with a long
 wheelbase and cab-forward design to create 93.9 cu. ft. of passenger
 room -- enough for five adults to ride in comfort.  Lancer features upright
 seating that improves driver and passenger posture while also making it easier
 to get into and out of the car.  The steering wheel and dashboard complement
 this seating position and are the hallmark of thoughtful ergonomic design.
 All gauges and buttons are intuitively laid out and integrate well with the
 overall design of the cockpit.  A generous glove box and multiple storage
 compartments throughout Lancer provide a secure place for everyday motoring
 items, while front and rear twin cup holders hold the all-important in-car
 beverages.  Slightly elevated stadium-style rear seating provides passengers
 with more legroom, and a scenic view of the surroundings.
     A clean, sophisticated exterior design gives Lancer a substantial and
 expensive look that stands apart from other compact sedans.  The grille
 features a chrome surround and establishes a strong yet sporty front-end
 appearance.  Aerodynamic wraparound headlights incorporate a jeweled
 multi-reflector surface for excellent nighttime visibility.  The lower bumper
 features a large opening for efficient airflow management and engine
 temperature control.  Sharp edged designs blend with soft curves to provide a
 simple and elegant side profile with large windows and convenient "pull-type"
 door handles.  A low liftover decklid opens up to 11.3 cu. ft. of trunk space.
 A roof-mounted center radio antenna and front fender-mounted turn signals
 complement the overall European-inspired design theme.
     A Mitsubishi 2.0-liter, 16-valve, 4-cylinder engine that produces
 120 horsepower and 130 lbs.-ft. of torque will power all Lancer models.  Power
 is transferred to the front wheels through either a 5-speed manual
 transmission or a 4-speed automatic with Mitsubishi Motors' adaptive shift
 control system.  Four wheel independent front strut and rear multi-link
 suspension absorbs road irregularities and provides a comfortable and stable
 ride.
     In addition to passenger comfort, Mitsubishi Motors engineers set out to
 optimize occupant safety in the event of a collision.  The Lancer's
 computer-designed unibody structure was developed to be highly rigid for
 excellent crashworthiness.  The reinforced passenger cage incorporates side
 door beams that help protect passengers from lateral collisions, while front
 and rear crumple zones work to absorb impact forces and direct crash force
 away from the occupants.  Standard driver and front passenger airbags deploy
 in the event of a severe frontal collision while optional seat-mounted side
 airbags (available on Lancer LS) help protect the driver and front passenger
 in a side crash.  Three-point seat belts are included for all five passengers,
 with pretensioners and shoulder height adjustment included for the driver and
 front passenger.  Anti-lock brakes (ABS) with Electronic Brake Distribution
 (EBD) are offered on Lancer LS models.
     Lancer will be available at Mitsubishi retailers beginning in August 2001.
 Final pricing will be announced closer to the introduction date and is
 expected to range from under $14,000 for the ES to under $17,000 for the
 O-Z(R) Rally edition.
 
     Mitsubishi Motor Sales of America, Inc., was established in 1982 by
 Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
 including coupes, convertibles, sedans and sport utility vehicles.  Its
 website can be accessed at www.mitsubishicars.com.
 
 

SOURCE Mitsubishi Motor Sales of America, Inc.
    NEW YORK, April 11 /PRNewswire/ -- Mitsubishi Motors today unveiled the
 all-new 2002 Lancer at the 101st annual New York Auto Show.  A spacious
 interior, European-inspired exterior styling and a host of luxury features
 give the Lancer a level of sophistication and class not found in other small
 sedans in the American marketplace.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20010411/LAW083-a
             http://www.newscom.com/cgi-bin/prnh/20010411/LAW083-b )
     "Lancer represents a big step forward for Mitsubishi Motors and will
 significantly increase our sales in the compact sedan segment," said Pierre
 Gagnon, executive vice president and chief operating officer, Mitsubishi Motor
 Sales of America, Inc. (MMSA).  "With great style, a long list of standard
 features and abundant space, the new Lancer is the perfect car for young
 people and new families."
     The 2002 Lancer, which takes its name from the Mitsubishi Motors World
 Rally Championship model, will be available in three distinct models and each
 will have a unique personality.  The O-Z(R) Rally edition incorporates
 race-inspired appearance enhancements for a sporty look and feel.  O-Z(R)
 Racing wheels, front, side and rear air dams, white-faced gauges and metallic
 tone interior accents highlight this model.  The ES serves as the value leader
 of the Lancer family.  The LS rounds out the Lancer range with luxurious
 appointments and a premium look that is not usually associated with this
 segment.
     Lancer incorporates a large greenhouse for excellent visibility while also
 providing an airy, spacious cabin.  The high roofline combines with a long
 wheelbase and cab-forward design to create 93.9 cu. ft. of passenger
 room -- enough for five adults to ride in comfort.  Lancer features upright
 seating that improves driver and passenger posture while also making it easier
 to get into and out of the car.  The steering wheel and dashboard complement
 this seating position and are the hallmark of thoughtful ergonomic design.
 All gauges and buttons are intuitively laid out and integrate well with the
 overall design of the cockpit.  A generous glove box and multiple storage
 compartments throughout Lancer provide a secure place for everyday motoring
 items, while front and rear twin cup holders hold the all-important in-car
 beverages.  Slightly elevated stadium-style rear seating provides passengers
 with more legroom, and a scenic view of the surroundings.
     A clean, sophisticated exterior design gives Lancer a substantial and
 expensive look that stands apart from other compact sedans.  The grille
 features a chrome surround and establishes a strong yet sporty front-end
 appearance.  Aerodynamic wraparound headlights incorporate a jeweled
 multi-reflector surface for excellent nighttime visibility.  The lower bumper
 features a large opening for efficient airflow management and engine
 temperature control.  Sharp edged designs blend with soft curves to provide a
 simple and elegant side profile with large windows and convenient "pull-type"
 door handles.  A low liftover decklid opens up to 11.3 cu. ft. of trunk space.
 A roof-mounted center radio antenna and front fender-mounted turn signals
 complement the overall European-inspired design theme.
     A Mitsubishi 2.0-liter, 16-valve, 4-cylinder engine that produces
 120 horsepower and 130 lbs.-ft. of torque will power all Lancer models.  Power
 is transferred to the front wheels through either a 5-speed manual
 transmission or a 4-speed automatic with Mitsubishi Motors' adaptive shift
 control system.  Four wheel independent front strut and rear multi-link
 suspension absorbs road irregularities and provides a comfortable and stable
 ride.
     In addition to passenger comfort, Mitsubishi Motors engineers set out to
 optimize occupant safety in the event of a collision.  The Lancer's
 computer-designed unibody structure was developed to be highly rigid for
 excellent crashworthiness.  The reinforced passenger cage incorporates side
 door beams that help protect passengers from lateral collisions, while front
 and rear crumple zones work to absorb impact forces and direct crash force
 away from the occupants.  Standard driver and front passenger airbags deploy
 in the event of a severe frontal collision while optional seat-mounted side
 airbags (available on Lancer LS) help protect the driver and front passenger
 in a side crash.  Three-point seat belts are included for all five passengers,
 with pretensioners and shoulder height adjustment included for the driver and
 front passenger.  Anti-lock brakes (ABS) with Electronic Brake Distribution
 (EBD) are offered on Lancer LS models.
     Lancer will be available at Mitsubishi retailers beginning in August 2001.
 Final pricing will be announced closer to the introduction date and is
 expected to range from under $14,000 for the ES to under $17,000 for the
 O-Z(R) Rally edition.
 
     Mitsubishi Motor Sales of America, Inc., was established in 1982 by
 Mitsubishi Motors Corporation, Tokyo, and markets a full line of vehicles,
 including coupes, convertibles, sedans and sport utility vehicles.  Its
 website can be accessed at www.mitsubishicars.com.
 
 SOURCE  Mitsubishi Motor Sales of America, Inc.