Allen Edmonds, the World's Largest Cobbler, Begins Recrafting® Sale

Mar 15, 2011, 19:19 ET from Allen Edmonds

PORT WASHINGTON, Wis., March 15, 2011 /PRNewswire/ -- Men just don't seem to want to give up their favorite well-worn shoes.  That may be why the women in their lives sneak into their closets once a year to clean them out.  This spring, there is a better solution for everyone, as long as his shoes are Allen Edmonds.

The U.S.-based shoe manufacturer announced its annual Recrafting® sale began March 14, and runs through April 3.  For only $89, Allen Edmonds will re-build your shoes using a 38-step process that includes replacing the sole and heel, attaching a new welt and applying fresh form-fitting heated cork, as well as refinishing the leather uppers to bring them back to like-new condition.  The uppers are even re-fit to the original last, ensuring the shoe feels just as comfortable after the Recrafting process.  In just a matter of weeks, the recrafted shoes are returned to their owners ready to easily pass the eye-test of wives and boardrooms.

"We actually reconstruct the majority of the shoe," said Colin Hall, Chief Marketing Officer of Allen Edmonds.  "Shoes sent to us are deconstructed and recrafted using the same superior materials and techniques used to make our new shoes."

Superior Quality and Value

Allen Edmonds is believed to be the world's largest cobbler, Recrafting over 60,000 pairs of Allen Edmonds shoes annually.  Based in Port Washington, Wis., the 300+ skilled American cobblers, some of whom are second and third generation employees, produce Goodyear welted shoes worn by businessmen, politicians, athletes and celebrities around the world.

"We bring men the styling, construction and service they've come to depend on," said Hall.  "With proper care, our customers wear Allen Edmonds shoes for many years.  With our Recrafting service, they can significantly extend the life of their favorite shoes for about one-third the cost of a new pair."

Sale Details – All Allen Edmonds Retail and Select Wholesale Locations are Participating

Customers can drop-off their favorite shoes at participating Allen Edmonds stores, outlet locations, and participating wholesale partners, or through where they can download a pre-paid shipping label to send in their shoes.  During the three-week sale, Allen Edmonds is discounting its Recrafting Standard Package by 10 percent.  The company does offer its Recrafting services year-round.  New this year, the company will begin to recraft its Italian collection.

To watch a video about the company's recrafting process, go to:  

About Allen Edmonds Shoe Corporation

Founded in 1922, Allen Edmonds Shoe Corporation is a privately held, U.S.-based manufacturer of premium men's footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, Wis., using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 32 Allen Edmonds stores across the U.S., and online at

SOURCE Allen Edmonds