AMA Foundation Announces 2013 Best Books in Marketing

Jan 07, 2014, 10:07 ET from American Marketing Association Foundation

CHICAGO, Jan. 7, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association Foundation (AMAF) announce Ed Keller and Brad Fay's The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace and Daniel Pink's To Sell is Human: The Surprising Truth About Moving Others as the co-winners of the 2013 Berry-AMA Book Prize for the best book in marketing.

The selection of the Berry-AMA Book Prize winners and finalists included a five-member team of marketing experts led by the AMA VP of Publications Robert Lusch, James and Pamela Muzzy Chair in Entrepreneurship and Executive Director, McGuire Center for Entrepreneurship, Eller College of Management, University of Arizona.  The judging panel also included William Cron (Texas Christian University), Michael Krauss (Market Strategy Group), Gordon Wyner (Millward Brown Inc.), and Valarie Zeithaml (University of North Carolina). 

According to Lusch, "The committee had the good fortune this year of a very strong set of finalists for the Berry-AMA Book Prize. There were two books that rose to a level of excellence that had an amazing similarity in terms of communicating a simple but powerful message.  Ed Keller and Brad Fay in their book The Face-to-Face Book provide us with strong evidence that in today's high tech digital world, face-to-face real relationships matter most. Daniel Pink in his book To Sell Is Human offers compelling empirical evidence that everyone has the ability to persuade and alter another's position, or to in short "sell".  These books with their simple and compelling messages do not so much as take us back to the basics but into the future of marketing with the basics."

The following books were named as finalists for the Berry-AMA Book Prize, Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future by Jonah Sachs (Harvard Business Review Press) and The Intention Economy: When Customers Take Charge by Doc Searls (Harvard Business Review Press).

The annual Berry-AMA Book Prize recognizes books whose innovative ideas have had significant impact on marketing and related fields. The prize is one of the AMAF's programs designed to acknowledge academic and practitioner marketing excellence and is named in honor of Leonard L. Berry, a distinguished professor of marketing at Texas A&M University, and his wife Nancy F. Berry. Exceptional marketing books that have set the standard for excellence and that were published within the previous three years (2010, 2011 or 2012) were eligible for consideration to receive the 2013 Berry-AMA Book Prize.

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SOURCE American Marketing Association Foundation