AMBER Ready to Educate Parents on How to Protect Families With Child Safeguards at PTA Family Expo at Lockhart Stadium

Jun 26, 2009, 08:30 ET from AMBER Ready, Inc.

AMBER Ready to Discuss Ways to Keep Kids Safe and Provide Safeguards like the New AMBER Ready Program

ROCKAWAY, N.J., June 26 /PRNewswire/ -- AMBER Ready is in Ft. Lauderdale to participate in the National PTA Convention where PTA members will be able to enroll their children in the new AMBER Ready Program. AMBER Ready will have a booth (#53) and address attendees at the PTA Family Expo scheduled to take place on Saturday, June 27, 2009 at the Education Tent at Lockhart Stadium at 2:30PM ET.

While in Ft. Lauderdale, AMBER Ready donated an in-car printer unit to the Hollywood Police Department to help reduce the time it takes to begin the search for a missing child. The printer unit will be installed in patrol cars and will allow law enforcement officials to quickly print posters of a missing child or a wanted fugitive.

The AMBER Ready Program allows parents to store and lock their children's vital information and photograph in their wireless phone. In the event a child should ever go missing, law enforcement can utilize the AMBER Ready Program through their parent's wireless phone to transmit the child's information and photo to other agencies and local patrol vehicles and issue a missing child alert.

    WHO:    Frank Del Vecchio, AMBER Ready Sr. Vice President and Former
            Director of Public Safety, Bergen County, New Jersey

    WHERE:  PTA Family Expo - Education Tent
            Lockhart Stadium, 1350 NW 55th Street
            AMBER Ready's Booth is #53

    WHEN:   Saturday, June 27, 2009 at 2:30PM ET

NOTE TO PRESS: Opportunities available for earlier one-on-one television and radio interview to showcase the new technology. Please contact Roy Teicher at 954-594-2424 to make arrangements.

Additional Information

On average, 800,000 children are reported missing each year and it is also estimated that as many as 1.3 million children go missing each year When a violent crime is tied to an abduction, 99% of violent crimes occur within the first four hours that the child is missing. This is a serious problem and the AMBER Ready Program drastically reduces the time needed to activate an AMBER Alert, greatly increasing the chances of a successful recovery of the child.

About AMBER Ready, Inc.

AMBER Ready, Inc. has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On-the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready Program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment-banking firm. For more information, please visit