"While no segment is immune from a recession, there are buying segments that tend to be 'recession-resilient' such as education, healthcare, and consumer," reports
The report is called The U.S. Market for Learning Technology Products and Services: 2008-2013 Forecast and Analysis and includes revenue forecasts for eight learning technology products broken out by three categories: content, technology, and services. The analysis combines the expenditures of eight buyer segments.
"Self-paced eLearning, even though the most mature product, will generate the highest revenues during the forecast period, driven by the boom in demand from academic buyers and the non-enterprise corporate buyers," comments CEO
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This report is evidence-based and designed to help suppliers identify sustainable business models, develop competitive products, execute on go-to-market strategies, and generate significant revenues and profit. This kind of data is indispensable in recessionary business environments.
"In the current economic climate, buyers are eager to migrate to more cost-effective solutions. The current market offers significant revenue opportunities for suppliers, particularly those that offer second and third-generation learning products to buyers," adds Adkins. "These suppliers are innovating their way out of the recession and not only attracting buyers, but a significant amount of investment capital as well."
SOURCE Ambient Insight