American Academy of Dermatology: Greg Norman Joins Skin Cancer Awareness Campaign

Apr 25, 2001, 01:00 ET from American Academy of Dermatology

    NEW YORK, April 25 /PRNewswire/ -- Professional golf star, Greg Norman,
 has joined with the American Academy of Dermatology (AAD) and the Richard
 David Kann (RDK) Melanoma Foundation in an effort to inform the public about
 the importance of sun protection and skin cancer prevention.  This is the
 fourth year that the AAD has partnered with a member of the professional golf
 community to advance the message of sun safety.
     "The American Academy of Dermatology is excited to have Greg Norman join
 us in our skin cancer education efforts," said Ronald G. Wheeland, MD,
 President of AAD.  "We recognize that recreational and professional golfers,
 such as Greg Norman, spend an enormous amount of time in the sun during peak
 sun hours.  We hope that this campaign will educate the public about the
 importance of practicing sun safe behaviors while pursuing sports interests --
 and at all times."
     This year's initiative will feature Norman in nationally distributed
 television and print public service announcements, as well as a video news
 release.  The theme of the campaign will center on the odds of getting skin
 cancer (1 in 5) versus the odds of getting a hole in one (1 in 12,000) during
 your lifetime.
     "Greg knows how essential it is to educate children and adults about sun
 safety and protection from overexposure to the sun," said Debbie Kann
 Schwarzberg, Founder and President of the Richard David Kann Melanoma
 Foundation whose brother, Richard David Kann, died of melanoma in 1995.  "We
 appreciate his willingness to serve as a spokesman for this life-saving public
 health message."
     "Because sun exposure is one of the occupational hazards of being a
 professional golfer, I practice sun safety daily," said Greg Norman.  "I hope
 those who share my passion for golf, as well as all outdoor activities, will
 protect themselves from the sun, too."
     More than 1 million new cases of skin cancer will be diagnosed this year.
 Skin cancer accounts for more than one-half of all cancers diagnosed in the
 United States annually, making it the most common form of cancer despite being
 one of the most preventable.
     Sun exposure is the most preventable risk factor for skin cancer.  The AAD
 recommends that golfers follow these sun protection guidelines:
 
     -- Apply a broad-spectrum waterproof sunscreen with a Sun Protection
        Factor (SPF) of at least 15 -- thirty minutes before tee time and
        reapply at the turn.
     -- Ride in a covered cart for less sun exposure.
     -- Wear protective, tightly woven clothing, such as a long-sleeved shirt
        and pants.
     -- Wear a wide-brimmed hat that covers the face and ears, and sunglasses
        with UV protection.
     -- Seek shade while waiting at the tee or when play has stopped.
     -- Use lip balm with an SPF of 15 or higher and reapply at the turn.
     -- No shadow ... seek the shade!  If your shadow is shorter than you are,
        you're likely to sunburn.
     -- Consider wearing a glove on each hand.
     -- REMEMBER, the sun's rays are strongest between 10 a.m. and 4 p.m.  Tee
        off before 8 a.m. or after 4 p.m.
     -- Know your skin!  Examine your entire body regularly.  If you find
        anything suspicious, see your dermatologist.
 
     "I am often asked for golf tips, but, practicing sun safety is my best
 advice," said Norman.  "It may not improve your golf game, but it could save
 your life."
     The American Academy of Dermatology, founded in 1838, is the largest, most
 influential, and most representative of all dermatologic associations.  With a
 membership of over 13,000 dermatologists worldwide, the Academy is committed
 to:  advancing the science and art of medicine and surgery related to the
 skin; advocating high standards in clinical practice, education, and research
 in dermatology; supporting and enhancing patient care; and promoting a
 lifetime of healthier skin, hair and nails.  For more information, contact the
 AAD at 1-888-462-DERM or www.aad.org .
     The Richard David Kann Melanoma Foundation is dedicated to saving lives by
 educating the public on the prevention and early detection of skin cancer.
 For more information, contact the Richard David Kann Melanoma Foundation at
 561-687-2400 or www.melanomafoundation.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X45512927
 
 

SOURCE American Academy of Dermatology
    NEW YORK, April 25 /PRNewswire/ -- Professional golf star, Greg Norman,
 has joined with the American Academy of Dermatology (AAD) and the Richard
 David Kann (RDK) Melanoma Foundation in an effort to inform the public about
 the importance of sun protection and skin cancer prevention.  This is the
 fourth year that the AAD has partnered with a member of the professional golf
 community to advance the message of sun safety.
     "The American Academy of Dermatology is excited to have Greg Norman join
 us in our skin cancer education efforts," said Ronald G. Wheeland, MD,
 President of AAD.  "We recognize that recreational and professional golfers,
 such as Greg Norman, spend an enormous amount of time in the sun during peak
 sun hours.  We hope that this campaign will educate the public about the
 importance of practicing sun safe behaviors while pursuing sports interests --
 and at all times."
     This year's initiative will feature Norman in nationally distributed
 television and print public service announcements, as well as a video news
 release.  The theme of the campaign will center on the odds of getting skin
 cancer (1 in 5) versus the odds of getting a hole in one (1 in 12,000) during
 your lifetime.
     "Greg knows how essential it is to educate children and adults about sun
 safety and protection from overexposure to the sun," said Debbie Kann
 Schwarzberg, Founder and President of the Richard David Kann Melanoma
 Foundation whose brother, Richard David Kann, died of melanoma in 1995.  "We
 appreciate his willingness to serve as a spokesman for this life-saving public
 health message."
     "Because sun exposure is one of the occupational hazards of being a
 professional golfer, I practice sun safety daily," said Greg Norman.  "I hope
 those who share my passion for golf, as well as all outdoor activities, will
 protect themselves from the sun, too."
     More than 1 million new cases of skin cancer will be diagnosed this year.
 Skin cancer accounts for more than one-half of all cancers diagnosed in the
 United States annually, making it the most common form of cancer despite being
 one of the most preventable.
     Sun exposure is the most preventable risk factor for skin cancer.  The AAD
 recommends that golfers follow these sun protection guidelines:
 
     -- Apply a broad-spectrum waterproof sunscreen with a Sun Protection
        Factor (SPF) of at least 15 -- thirty minutes before tee time and
        reapply at the turn.
     -- Ride in a covered cart for less sun exposure.
     -- Wear protective, tightly woven clothing, such as a long-sleeved shirt
        and pants.
     -- Wear a wide-brimmed hat that covers the face and ears, and sunglasses
        with UV protection.
     -- Seek shade while waiting at the tee or when play has stopped.
     -- Use lip balm with an SPF of 15 or higher and reapply at the turn.
     -- No shadow ... seek the shade!  If your shadow is shorter than you are,
        you're likely to sunburn.
     -- Consider wearing a glove on each hand.
     -- REMEMBER, the sun's rays are strongest between 10 a.m. and 4 p.m.  Tee
        off before 8 a.m. or after 4 p.m.
     -- Know your skin!  Examine your entire body regularly.  If you find
        anything suspicious, see your dermatologist.
 
     "I am often asked for golf tips, but, practicing sun safety is my best
 advice," said Norman.  "It may not improve your golf game, but it could save
 your life."
     The American Academy of Dermatology, founded in 1838, is the largest, most
 influential, and most representative of all dermatologic associations.  With a
 membership of over 13,000 dermatologists worldwide, the Academy is committed
 to:  advancing the science and art of medicine and surgery related to the
 skin; advocating high standards in clinical practice, education, and research
 in dermatology; supporting and enhancing patient care; and promoting a
 lifetime of healthier skin, hair and nails.  For more information, contact the
 AAD at 1-888-462-DERM or www.aad.org .
     The Richard David Kann Melanoma Foundation is dedicated to saving lives by
 educating the public on the prevention and early detection of skin cancer.
 For more information, contact the Richard David Kann Melanoma Foundation at
 561-687-2400 or www.melanomafoundation.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X45512927
 
 SOURCE  American Academy of Dermatology