American Express proud to sponsor inaugural Taste of Toronto Festival

Jul 23, 2014, 08:00 ET from American Express

TORONTO, July 23, 2014 /CNW/ - American Express Canada is proud to be a sponsor of the upcoming Taste of Toronto Festival on July 24th - 27th, giving Cardmembers access to benefits throughout the four day festival.

The festival offers foodies the opportunity to taste and interact with top local and international chefs including, David Chang, Mark McEwan, Carl Heinrich, and many more. Guests will also have access to artisan exhibitors, live food demonstrations, interactive cooking classes, wine tastings, and live music.

"We are excited to have American Express on board as a sponsor at our first ever Taste of Toronto festival," says Sam Galet, Vice-President, Managing Director, IMG Canada. "Their commitment to creating unique experiences is very much in line with what we are hoping to bring to our festival-goers."

In addition to Front Of The Line access to tickets, American Express Cardmembers will be able to take advantage of the following benefits onsite:

  • American Express Priority Lane: A dedicated Priority Lane and VIP Fast Track line for Cardmembers

  • American Express Lounge Access - Cardmembers, along with their guests, can take advantage of the exclusive lounge onsite. Complimentary drinks and snacks will be available, as well as special experiences like the Stratford Tea Leaves Tasting Bar, Ninutik Maple Sugar designs, and Ice Volcano Gourmet Ice Cream - where gourmet ice cream is crafted right in front guest's eyes

  • Reserved Seating - There will be reserved, front row seating for American Express Cardmembers at the live demonstrations and special events for the Electrolux Taste Theatre, Tasting Room and Metro Masterclass events. Participating chefs include: Mark McEwan at the Taste Theatre, Carl Heinrich and Ryan Donovan at the Metro Master Class event, and more.

"At American Express we are always looking for ways to carve out a special experience for our Cardmembers and elevate their experience at an event." David Barnes, Vice President of Advertising and Communications at American Express Canada. "Our new relationship with Taste of Toronto Festival builds on an already robust line-up of entertainment partners that help us deliver differentiated experiences for our Cardmembers."

Through programs like American Express' Front Of The Line, Cardmembers can enjoy advanced ticket access, priority seating and unforgettable experiences to entertainment, cultural and culinary events, like Taste of Toronto, across the country.

About American Express in Canada

American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express® Gold Rewards Card, and the American Express® AeroplanPlus® Gold Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit or connect with us at

SOURCE American Express