American Honda Sets New March Sales Record; Acura Hits New All-Time High With Record TL, MDX Sales

Apr 03, 2001, 01:00 ET from American Honda Motor Co., Inc.

    TORRANCE, Calif., April 3 /PRNewswire/ -- American Honda posted its
 best-ever March sales result, bolstered by a new best-ever month for its Acura
 Division -- and all-time record sales of its light trucks.
     American Honda March sales rose 1.4 percent over year-ago totals to
 106,347 according to figures released today by American Honda Motor Co., Inc.
 Sales of Honda and Acura light trucks showed a 9 percent increase to 27,425
 units, a new one-month high for the company.  American Honda calendar
 year-to-date sales of 283,564 rose 6.5 percent over last year's record setting
 pace.
     Acura Division sales rose 31.7 percent to 15,982 in March, boosted by
 all-time record sales of the 3.2 TL luxury sedan and the hot-selling MDX
 sport-utility vehicle.  March totals bested Acura's previous one-month record
 of 14,871 set in August of 1989.  Acura Division year-to-date sales are up
 36.2 percent over the same period last year.
     "From an industry perspective things appear to be cooling off a bit, but
 we're bucking the trend with some very strong new products," said Dick
 Colliver, executive vice president of sales for American Honda.
     Year-to-date Honda Division sales of 241,514 are up 2.6 percent over
 year-ago totals.  Accord sales of 37,647, up 5.5 percent in March, added to
 the American Honda increase.  Accord year-to-date sales of 106,312 are up
 18.9 percent.
 
 
                  AMERICAN HONDA VEHICLE SALES FOR MARCH, 2001
 
                               Month-to-Date               Year-to-Date
                        March      March   DSR**    March     March    DSR**
                         2001       2000  % Chg.     2001      2000   % Chg.
     AMERICAN HONDA
      TTL             106,347    104,855    1.4%  283,564   266,187     6.5%
       Total Car
        Sales          78,922     79,693   -1.0%  212,273   201,305     5.4%
       Total Truck
        Sales          27,425     25,162    9.0%   71,291    64,882     9.9%
 
     IMPORT CAR SALES  12,163     14,210  -14.4%   39,251    36,373     7.9%
       Honda Division   9,388     10,396   -9.7%   31,772    26,195    21.3%
       Acura Division   2,775      3,814  -27.2%    7,479    10,178   -26.5%
 
     IMPORT TRUCK
      SALES             9,355     10,865  -13.9%   24,069    28,358   -15.1%
       Honda Division   9,355     10,837  -13.7%   24,069    28,237   -14.8%
       Acura Division       0         28                0       121
 
     DOMESTIC CAR
      SALES *          66,759     65,483    1.9%  173,022   164,932     4.9%
       Honda Division  57,910     57,189    1.3%  150,021   144,351     3.9%
       Acura Division   8,849      8,294    6.7%   23,001    20,581    11.8%
 
     DOMESTIC TRUCK
      SALES *          18,070     14,297   26.4%   47,222    36,524    29.3%
       Honda Division  13,712     14,297   -4.1%   35,652    36,524    -2.4%
       Acura Division   4,358          0           11,570         0
 
     MODEL BREAKOUTS
      BY DIVISION
     Honda Division
      Total            90,365     92,719   -2.5%  241,514   235,307     2.6%
       Accord *        37,647     35,696    5.5%  106,312    89,377    18.9%
       Civic *         27,243     30,037   -9.3%   69,772    76,657    -9.0%
       Prelude            766        780   -1.8%    1,973     2,026    -2.6%
       S2000            1,218        884   37.8%    2,678     2,088    28.3%
       Insight            424        187  126.7%    1,058       397   166.5%
       EV-Plus                         1                          1
       Odyssey *       12,558     12,673   -0.9%   31,357    31,536    -0.6%
       Passport *       1,155      1,626  -29.0%    4,296     4,993   -14.0%
       CR-V             9,354     10,835  -13.7%   24,068    28,232   -14.7%
       * Domestic
        Vehicle Ttl    71,622     71,486    0.2%  185,673   180,875     2.7%
         Accord        31,976     29,284    9.2%   85,223    72,691    17.2%
         Civic         25,934     27,905   -7.1%   64,798    71,660    -9.6%
         Passport       1,155      1,626  -29.0%    4,296     4,993   -14.0%
         Odyssey       12,557     12,671   -0.9%   31,356    31,531    -0.6%
 
     Acura Division
      Total            15,982     12,136   31.7%   42,050    30,880    36.2%
       Integra          1,902      2,452  -22.4%    4,809     6,389   -24.7%
       CL *             1,927      2,168  -11.1%    5,145     3,925    31.1%
       TL *             6,922      6,126   13.0%   17,856    16,656     7.2%
       RL                 856      1,327  -35.5%    2,621     3,713   -29.4%
       NSX                 17         35  -51.4%       49        76   -35.5%
       MDX *            4,358                      11,570
       SLX                  0         28                0       121
     Selling Days          27         27               77        77
 
     *  Honda and Acura vehicles are made of domestic and global sourced parts.
 
     ** Daily Selling Rate
 
 

SOURCE American Honda Motor Co., Inc.
    TORRANCE, Calif., April 3 /PRNewswire/ -- American Honda posted its
 best-ever March sales result, bolstered by a new best-ever month for its Acura
 Division -- and all-time record sales of its light trucks.
     American Honda March sales rose 1.4 percent over year-ago totals to
 106,347 according to figures released today by American Honda Motor Co., Inc.
 Sales of Honda and Acura light trucks showed a 9 percent increase to 27,425
 units, a new one-month high for the company.  American Honda calendar
 year-to-date sales of 283,564 rose 6.5 percent over last year's record setting
 pace.
     Acura Division sales rose 31.7 percent to 15,982 in March, boosted by
 all-time record sales of the 3.2 TL luxury sedan and the hot-selling MDX
 sport-utility vehicle.  March totals bested Acura's previous one-month record
 of 14,871 set in August of 1989.  Acura Division year-to-date sales are up
 36.2 percent over the same period last year.
     "From an industry perspective things appear to be cooling off a bit, but
 we're bucking the trend with some very strong new products," said Dick
 Colliver, executive vice president of sales for American Honda.
     Year-to-date Honda Division sales of 241,514 are up 2.6 percent over
 year-ago totals.  Accord sales of 37,647, up 5.5 percent in March, added to
 the American Honda increase.  Accord year-to-date sales of 106,312 are up
 18.9 percent.
 
 
                  AMERICAN HONDA VEHICLE SALES FOR MARCH, 2001
 
                               Month-to-Date               Year-to-Date
                        March      March   DSR**    March     March    DSR**
                         2001       2000  % Chg.     2001      2000   % Chg.
     AMERICAN HONDA
      TTL             106,347    104,855    1.4%  283,564   266,187     6.5%
       Total Car
        Sales          78,922     79,693   -1.0%  212,273   201,305     5.4%
       Total Truck
        Sales          27,425     25,162    9.0%   71,291    64,882     9.9%
 
     IMPORT CAR SALES  12,163     14,210  -14.4%   39,251    36,373     7.9%
       Honda Division   9,388     10,396   -9.7%   31,772    26,195    21.3%
       Acura Division   2,775      3,814  -27.2%    7,479    10,178   -26.5%
 
     IMPORT TRUCK
      SALES             9,355     10,865  -13.9%   24,069    28,358   -15.1%
       Honda Division   9,355     10,837  -13.7%   24,069    28,237   -14.8%
       Acura Division       0         28                0       121
 
     DOMESTIC CAR
      SALES *          66,759     65,483    1.9%  173,022   164,932     4.9%
       Honda Division  57,910     57,189    1.3%  150,021   144,351     3.9%
       Acura Division   8,849      8,294    6.7%   23,001    20,581    11.8%
 
     DOMESTIC TRUCK
      SALES *          18,070     14,297   26.4%   47,222    36,524    29.3%
       Honda Division  13,712     14,297   -4.1%   35,652    36,524    -2.4%
       Acura Division   4,358          0           11,570         0
 
     MODEL BREAKOUTS
      BY DIVISION
     Honda Division
      Total            90,365     92,719   -2.5%  241,514   235,307     2.6%
       Accord *        37,647     35,696    5.5%  106,312    89,377    18.9%
       Civic *         27,243     30,037   -9.3%   69,772    76,657    -9.0%
       Prelude            766        780   -1.8%    1,973     2,026    -2.6%
       S2000            1,218        884   37.8%    2,678     2,088    28.3%
       Insight            424        187  126.7%    1,058       397   166.5%
       EV-Plus                         1                          1
       Odyssey *       12,558     12,673   -0.9%   31,357    31,536    -0.6%
       Passport *       1,155      1,626  -29.0%    4,296     4,993   -14.0%
       CR-V             9,354     10,835  -13.7%   24,068    28,232   -14.7%
       * Domestic
        Vehicle Ttl    71,622     71,486    0.2%  185,673   180,875     2.7%
         Accord        31,976     29,284    9.2%   85,223    72,691    17.2%
         Civic         25,934     27,905   -7.1%   64,798    71,660    -9.6%
         Passport       1,155      1,626  -29.0%    4,296     4,993   -14.0%
         Odyssey       12,557     12,671   -0.9%   31,356    31,531    -0.6%
 
     Acura Division
      Total            15,982     12,136   31.7%   42,050    30,880    36.2%
       Integra          1,902      2,452  -22.4%    4,809     6,389   -24.7%
       CL *             1,927      2,168  -11.1%    5,145     3,925    31.1%
       TL *             6,922      6,126   13.0%   17,856    16,656     7.2%
       RL                 856      1,327  -35.5%    2,621     3,713   -29.4%
       NSX                 17         35  -51.4%       49        76   -35.5%
       MDX *            4,358                      11,570
       SLX                  0         28                0       121
     Selling Days          27         27               77        77
 
     *  Honda and Acura vehicles are made of domestic and global sourced parts.
 
     ** Daily Selling Rate
 
 SOURCE  American Honda Motor Co., Inc.

RELATED LINKS

http://www.honda.com