Ancient Harvest Debuts New Look and Expands Gluten-Free Offerings

New website and packaging help launch flavorful new product lines now available nationwide

May 05, 2014, 12:40 ET from Ancient Harvest

BOULDER, Colo., May 5, 2014 /PRNewswire/ -- Ancient Harvest, the first brand to bring quinoa to the United States in the 1980s, is expanding farther into the rich world of ancient grains with the launch of new Mac & Cheese and Culinary Ancient Grains lines. The new product lines are supported by the debut of refreshed packaging and a revamped website, which the brand also revealed earlier this year. The new products join Ancient Harvest's existing portfolio of high-quality, gluten-free, organic (non-GMO) quinoas, pastas, flour, flakes and ready-to-eat polentas.

"As a registered dietitian, I'm thrilled to offer new options to our health-conscious customers who we know strive to follow an optimal diet without sacrificing enjoyment, taste and culinary authenticity," said Constance Roark, RDN and Director of Marketing at Ancient Harvest.

New product information:
Like all Ancient Harvest products, the new Mac & Cheese and Culinary Ancient Grains flavors are organic (non-GMO) and gluten-free, and the quinoa is sourced only from long-standing farmer partners in Bolivia.

Mac & Cheese

  • The new Mac & Cheese line includes four cheesy flavors and fun shapes, including White Cheddar, Sharp Cheddar and two varieties of Mild Cheddar, a traditional and a kid's variety with fun llama-shaped pasta. MSRP $4.29

Culinary Ancient Grains

  • The new line of Culinary Ancient Grains is made up of a savory blend of quinoa, millet and amaranth and offers four varieties inspired by flavors from around the world, including Sea Salt and Herb, Butter and Parmesan, Spanish Style and Spicy Curry. MSRP $3.79

"Driving new product innovation and building the Ancient Harvest brand has been an unbelievably rewarding experience," said Blake Waltrip, CEO at Ancient Harvest. "As consumers are faced with an increasing number of choices, the company's history, unwavering commitment to organic, gluten-free and sustainably sourced ingredients is what sets us apart, and we believe positions the business for significant growth."

Ancient Harvest products are available in natural food stores and supermarkets nationwide. For more information, visit or connect with us on Facebook at

About Ancient Harvest
Headquartered in Boulder, Colorado, Ancient Harvest was the first brand to bring quinoa to the United States and remains the premier brand of organic quinoa and ancient grain products today. For more than 30 years, Ancient Harvest has been providing health-conscious consumers with great tasting organic, non-GMO and gluten-free foods for the whole family. The brand is committed to innovation and delivering only the highest-quality, sustainably-sourced ingredients with a diverse line of ancient grain products, including quinoas, pastas, macaroni and cheese, flour, flakes and ready-to-eat polentas.

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SOURCE Ancient Harvest