Animoto's iPhone Application Gets a Host of Powerful New Features

Jun 23, 2009, 08:14 ET from Animoto

With account syncing and longer videos, the popular iPhone app completes its arsenal of on-the-go video creation tools in Version 2.0

NEW YORK, June 23 /PRNewswire/ -- Video creation platform Animoto ( today gave its iPhone and iPod touch users even more flexibility and freedom to create and view professional-quality music videos on the go. Animoto's iPhone application, which has quickly become a Top Free App within the Photography category, creates beautifully orchestrated videos from a user's iPhone photos with the click of a button. Since launching in December 2008, 300,000 people have installed the Animoto Videos application and over 500,000 videos have been created through the application.

Animoto Videos 2.0 now lets iPhone and iPod touch users link their devices directly to their accounts at, with the ability to synchronize their videos for playback in either location. Videos created on are instantly sync'd to the iPhone app, so whether creating a video on the desktop computer or on a mobile device, accounts will be linked to give users access to all of their videos in one place, any time, anywhere. iPhone and iPod touch users now also have the ability to save Animoto videos on their device for offline viewing, eliminating the need for an Internet connection to watch videos. Further, paying users are no longer limited to 30-second videos within the mobile application.

"Usage of our iPhone application has exceeded expectations," said Brad Jefferson, CEO & Co-founder of Animoto. "This release brings closer feature parity between our mobile and online experience but, more importantly, makes the iPhone and iPod touch the ideal mobile companion to since users can now view all their videos in either location while online or offline."

Free to download from the iTunes App Store, the Animoto Videos application lets users automatically transform their photos into high-quality, professional-style music videos that capture the immediate, on-the-spot energy of events, travel and other memorable moments. Once created, videos can be shared and watched on both the iPhone/iPod touch and regular web browsers. Similar to the functionality available on, the Animoto iPhone application utilizes high-end motion design and music-analyzing technology to automatically create videos from users' selected photos and music.

To create a video with the Animoto iPhone app, users select photos on their device, pick a song from Animoto's music collection, and Animoto takes care of the rest, returning a unique video orchestration with the visual energy of a music video and the emotional impact of a movie trailer. Users can then remix their video into a wholly new piece or add it to their collection and start another one. The Animoto Videos 2.0 application is now available for download in the iTunes App store. To download the free application, visit

The heart of Animoto is its Cinematic Artificial Intelligence(R) technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. The technology takes into account every nuance of a song: the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are ever the same; even videos generated with an identical set of images and music will each have a completely distinct set of motion design. Videos are produced in widescreen format to utilize the full iPhone and iPod touch screen and can easily be shared through email.

In June 2009, Animoto won both the Judges Choice and People's Voice awards for Best Services & Applications website at the 2009 Webby Awards. Additionally, Animoto secured $4.4 million in Series B funding, led by Madrona Venture Group.

For more information and screenshots on the Animoto iPhone and iPod touch application, visit

About Animoto

The founders of Animoto Productions include veterans of the entertainment industry who share a passion for helping people better share their stories and express themselves through online media by innovating technologies in the field of video production. Animoto Productions, founded in August 2006, is based in New York City with an office in San Francisco. Visit

Animoto is a registered trademark of Animoto Inc. iTunes, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

SOURCE Animoto