Anthony & Sylvan Pools Corporation Announces James E. Palmer As Vice President of Marketing and Retail

Apr 02, 2001, 01:00 ET from Anthony & Sylvan Pools Corporation

    MAYFIELD VILLAGE, Ohio, April 2 /PRNewswire/ -- Anthony & Sylvan Pools
 Corporation (Nasdaq:   SWIM) announced the appointment of James E. Palmer to the
 newly created position of Vice President of Marketing and Retail.
     In this role, Mr. Palmer will become a member of the Company's executive
 management team.  He will have responsibility for all marketing efforts,
 including advertising, branding, and promotional materials; marketing
 strategies for acquired businesses and geographic expansion; leading the
 Company's retail businesses; and merchandising an assortment of complementary
 leisure products and services that are intrinsic to the enjoyment of one's
 backyard.
     Mr. Palmer brings to the Company over 20 years of marketing and retailing
 experience and a wealth of industry knowledge.  Most recently, he served as
 Vice President of National Accounts for Zodiac Pool Care, a division of
 Zodiac, N.A., which specializes in the design, manufacture and sale of
 automatic pool cleaning systems and water treatment solutions.
     "Jim's broad background combined with his industry experience brings an
 additional depth to our leadership team," commented Stuart D. Neidus, Anthony
 & Sylvan's Chairman and Chief Executive Officer.  "We are very fortunate to be
 able to attract an individual with Jim's talents, and we expect him to play a
 key role in developing and executing Anthony & Sylvan's strategic growth
 plans."
     Anthony & Sylvan ( www.anthonysylvan.com ) operates in the leisure
 industry, offering in-ground concrete residential swimming pools, spas and
 related products.  The Company serves its customers through a network of 51
 sales design centers in 29 geographic in 16 states.  It also sells pool-
 related consumables, replacement parts, equipment and supplies through retail
 service centers.
     This press release contains statements that are forward-looking, as that
 term is defined by the Private Securities Litigation Reform Act of 1995 or by
 the Securities and Exchange Commission in its rules, regulations, and
 releases.  The Company intends that such forward-looking statements be subject
 to the safe harbors created thereby.  All forward-looking statements are based
 on current expectations regarding important risk factors, including but not
 limited to:  dependence on existing management; consumer spending; market
 conditions and weather.  Accordingly, actual results may differ from those
 expressed in the forward-looking statements, and the making of such statements
 should not be regarded as a representation by the Company or any other person
 that results expressed therein will be achieved.
 
 

SOURCE Anthony & Sylvan Pools Corporation
    MAYFIELD VILLAGE, Ohio, April 2 /PRNewswire/ -- Anthony & Sylvan Pools
 Corporation (Nasdaq:   SWIM) announced the appointment of James E. Palmer to the
 newly created position of Vice President of Marketing and Retail.
     In this role, Mr. Palmer will become a member of the Company's executive
 management team.  He will have responsibility for all marketing efforts,
 including advertising, branding, and promotional materials; marketing
 strategies for acquired businesses and geographic expansion; leading the
 Company's retail businesses; and merchandising an assortment of complementary
 leisure products and services that are intrinsic to the enjoyment of one's
 backyard.
     Mr. Palmer brings to the Company over 20 years of marketing and retailing
 experience and a wealth of industry knowledge.  Most recently, he served as
 Vice President of National Accounts for Zodiac Pool Care, a division of
 Zodiac, N.A., which specializes in the design, manufacture and sale of
 automatic pool cleaning systems and water treatment solutions.
     "Jim's broad background combined with his industry experience brings an
 additional depth to our leadership team," commented Stuart D. Neidus, Anthony
 & Sylvan's Chairman and Chief Executive Officer.  "We are very fortunate to be
 able to attract an individual with Jim's talents, and we expect him to play a
 key role in developing and executing Anthony & Sylvan's strategic growth
 plans."
     Anthony & Sylvan ( www.anthonysylvan.com ) operates in the leisure
 industry, offering in-ground concrete residential swimming pools, spas and
 related products.  The Company serves its customers through a network of 51
 sales design centers in 29 geographic in 16 states.  It also sells pool-
 related consumables, replacement parts, equipment and supplies through retail
 service centers.
     This press release contains statements that are forward-looking, as that
 term is defined by the Private Securities Litigation Reform Act of 1995 or by
 the Securities and Exchange Commission in its rules, regulations, and
 releases.  The Company intends that such forward-looking statements be subject
 to the safe harbors created thereby.  All forward-looking statements are based
 on current expectations regarding important risk factors, including but not
 limited to:  dependence on existing management; consumer spending; market
 conditions and weather.  Accordingly, actual results may differ from those
 expressed in the forward-looking statements, and the making of such statements
 should not be regarded as a representation by the Company or any other person
 that results expressed therein will be achieved.
 
 SOURCE  Anthony & Sylvan Pools Corporation