Apartments.com Visitors Take Action

Apartment Rental Site Increases Conversion of Users into Leads



Apr 19, 2001, 01:00 ET from Apartments.com

    CHICAGO, April 19 /PRNewswire/ -- Apartments.com
 ( http://www.apartments.com ), a national online apartment resource, announced
 today that, in March, one out of every ten visitors to the site resulted in
 leads to properties advertising on Apartments.com.  Additionally, according to
 Media Metrix report data since March of 2000, every month each visitor to
 Apartments.com views an average of 26 percent more site pages featuring
 property listings than they do on any other Web site in the residential rental
 real estate category.
     Apartments.com is consistently sending quality lease leads to site
 advertisers, sustaining a national average of 35-40 leads per property per
 month and a national average cost per lead of $4.00 - $5.00 on premium
 packages.  A 10 percent conversion of visitors to leads keeps Apartments.com
 delivering on the core value proposition of the site.  Apartments.com expects
 this high rate of consumer action to continue due in part to the promotional
 power of its affiliate network of more than 150 newspapers as well as the
 superior property showcases that cause site visitors to take action and send
 leads.
     Apartments.com's four years of focus on the multi-family industry has
 produced the highest-quality user experience paired with a detailed, visual
 listing pool, updated daily, to which consumers rapidly respond.  The
 comprehensive information and in-depth visual nature of each property's
 listings on Apartments.com generates the extraordinarily high volume of page
 views per visitor and the resulting quantity of response rates and leads.
 Apartments.com's supplemental training programs, led by Apartments.com
 professional training consultants, have further empowered advertisers to
 convert Internet prospects into signed leases.
     "Apartments.com sends us more qualified leads than any other online
 service," said Cassandra Mickelson, marketing manager, The Regent Apartments,
 Madison, Wisconsin.  "In fact, we convert 20-30% of our Apartments.com leads
 into leases.  I am very pleased with this service."
     "Apartments.com has been vital to our success. We have virtually
 eliminated all print advertising and rely on Apartments.com for most of our
 leads," said Daniel Wayne, owner, Real Property Services.  "In fact, so far
 this month our properties have received as much as 81% more leads from
 Apartments.com than from the closest competitor.  They've definitely got the
 edge over the other services and we use all of them."
     "Apartments.com has always supported the most visual online
 advertisements, comprehensive listings information and decision-assistance
 tools, and consumers are responding accordingly," said Tim Fagan, vice
 president and general manager of Apartments.com.  "We expect that
 Apartments.com advertisers will continue to see an increase in leads and
 leases as our focus remains on servicing the rental industry while creating an
 unparalleled site experience for the consumer."
 
     About Apartments.com
     Apartments.com is distinguished by its highly customizable searches,
 superior visual ads, and its facilitation of direct communication between
 renters and property managers across the country.  In addition to a network of
 more than 150 affiliated newspapers and nearly 3 million apartment listings
 from all 50 states, Apartments.com offers the MovingCenter where users can
 research community information, arrange truck and furniture rentals, calculate
 their salary in different cities, instantly check their credit report, change
 their address and more.
     Apartments.com, owned by Chicago-based Classified Ventures, Inc., delivers
 highly qualified, ready-to-rent prospects to its nearly 8,000 trade customers,
 which increases closure rates and decreases the average cost of leasing an
 apartment.  Six strategic investors own Classified Ventures, Inc.: Gannett
 Co., Inc., Knight Ridder, The McClatchy Company, The New York Times Company,
 Tribune Company and The Washington Post Company.
 
 

SOURCE Apartments.com
    CHICAGO, April 19 /PRNewswire/ -- Apartments.com
 ( http://www.apartments.com ), a national online apartment resource, announced
 today that, in March, one out of every ten visitors to the site resulted in
 leads to properties advertising on Apartments.com.  Additionally, according to
 Media Metrix report data since March of 2000, every month each visitor to
 Apartments.com views an average of 26 percent more site pages featuring
 property listings than they do on any other Web site in the residential rental
 real estate category.
     Apartments.com is consistently sending quality lease leads to site
 advertisers, sustaining a national average of 35-40 leads per property per
 month and a national average cost per lead of $4.00 - $5.00 on premium
 packages.  A 10 percent conversion of visitors to leads keeps Apartments.com
 delivering on the core value proposition of the site.  Apartments.com expects
 this high rate of consumer action to continue due in part to the promotional
 power of its affiliate network of more than 150 newspapers as well as the
 superior property showcases that cause site visitors to take action and send
 leads.
     Apartments.com's four years of focus on the multi-family industry has
 produced the highest-quality user experience paired with a detailed, visual
 listing pool, updated daily, to which consumers rapidly respond.  The
 comprehensive information and in-depth visual nature of each property's
 listings on Apartments.com generates the extraordinarily high volume of page
 views per visitor and the resulting quantity of response rates and leads.
 Apartments.com's supplemental training programs, led by Apartments.com
 professional training consultants, have further empowered advertisers to
 convert Internet prospects into signed leases.
     "Apartments.com sends us more qualified leads than any other online
 service," said Cassandra Mickelson, marketing manager, The Regent Apartments,
 Madison, Wisconsin.  "In fact, we convert 20-30% of our Apartments.com leads
 into leases.  I am very pleased with this service."
     "Apartments.com has been vital to our success. We have virtually
 eliminated all print advertising and rely on Apartments.com for most of our
 leads," said Daniel Wayne, owner, Real Property Services.  "In fact, so far
 this month our properties have received as much as 81% more leads from
 Apartments.com than from the closest competitor.  They've definitely got the
 edge over the other services and we use all of them."
     "Apartments.com has always supported the most visual online
 advertisements, comprehensive listings information and decision-assistance
 tools, and consumers are responding accordingly," said Tim Fagan, vice
 president and general manager of Apartments.com.  "We expect that
 Apartments.com advertisers will continue to see an increase in leads and
 leases as our focus remains on servicing the rental industry while creating an
 unparalleled site experience for the consumer."
 
     About Apartments.com
     Apartments.com is distinguished by its highly customizable searches,
 superior visual ads, and its facilitation of direct communication between
 renters and property managers across the country.  In addition to a network of
 more than 150 affiliated newspapers and nearly 3 million apartment listings
 from all 50 states, Apartments.com offers the MovingCenter where users can
 research community information, arrange truck and furniture rentals, calculate
 their salary in different cities, instantly check their credit report, change
 their address and more.
     Apartments.com, owned by Chicago-based Classified Ventures, Inc., delivers
 highly qualified, ready-to-rent prospects to its nearly 8,000 trade customers,
 which increases closure rates and decreases the average cost of leasing an
 apartment.  Six strategic investors own Classified Ventures, Inc.: Gannett
 Co., Inc., Knight Ridder, The McClatchy Company, The New York Times Company,
 Tribune Company and The Washington Post Company.
 
 SOURCE  Apartments.com