APC Announces Partnership With Respected Horseman Chris Cox

May 01, 2014, 14:44 ET from APC, Inc.

ANKENY, Iowa, May 1, 2014 /PRNewswire/ -- APC, Inc., maker of the LIFELINE brand of Equine performance products, is pleased to announce its partnership with Chris Cox, well-loved host of Chris Cox Horsemanship on RFD-TV and three-time Road to the Horse World Champion.

Cox's fans count on him for practical horsemanship strategies that help them better communicate with their horses. And Cox delivers. His commonsense teachings impact tens of thousands of horsemen and women around the world. And now Cox has turned to LIFELINE to help his own horses succeed.

"I was impressed with APC's proven background in helping animals, and the science behind their products," Cox said. "Between the results I see with my own horses and some of the testimonials I have heard from others, these new LIFELINE equine products could be game changers for the horse industry."

For more than 25 years, Cox has been helping horses reach their full potential—and helping riders gain confidence through knowledge.

"Chris's commitment to helping horses perform their very best aligns perfectly with the LIFELINE mission to help animals thrive," said Jennifer Whetzel, Director of Marketing for APC, Inc. Consumer Products Division. "Chris has told us that LIFELINE is the most exciting product he's seen in years. We are delighted that he believes in our products and has chosen to join Team LIFELINE."

Team LIFELINE members are top performers in the equine industry who have experienced the results LIFELINE Equine performance products deliver and choose to affiliate with the brand. The Chris Cox Horsemanship Company will act as a reseller through their website, www.chris-cox.com. A complete listing of where to buy the products is on the LIFELINE website at www.watchthemthrive.com.

About Chris Cox
Chris Cox is a lifelong horseman who offers a proven horsemanship program that is immensely popular with riders of all skill levels. Chris Cox Horsemanship airs on RFD-TV, and Cox makes "Ride the Journey" tour stops and holds mini-clinics at equine expositions around the country. Learn more at www.chris-cox.com.

About APC, Inc.
For more than 30 years, APC has spearheaded discoveries in animal health and performance. LIFELINE Equine performance products help address issues related to stress, immunity, gut health and joint mobility in equine athletes. LIFELINE Equine performance products act multisystemically, are show safe and deliver a quick visual response in as few as 14 days. Learn more at www.WatchThemThrive.com.


Jennifer Whetzel, Director of Marketing, APC, Inc.

Phone: 515-289-5142

Email: jennifer.whetzel@watchthemthrive.com

Website: www.WatchThemThrive.com