Apogee Interactive's Demand Exchange Approved by California Energy Commission; Soon to Aid California Power Supply

Apr 02, 2001, 01:00 ET from Apogee Interactive Inc.

    ATLANTA, April 2 /PRNewswire/ -- A revolutionary Internet auction for
 electricity demand will soon help boost California's peak power supply and
 generate substantial savings for commercial electric customers.  Developed by
 Apogee Interactive Inc., The Demand Exchange(SM) enables customers to offer
 critical peak demand reductions in exchange for significant shared savings
 with their energy providers.  This trading of "negawatts" occurs on the
 Internet and is currently saving millions of dollars for customers and
 thousands of megawatt-hours for utilities around the country.
     The California Energy Commission has approved The Demand Exchange as one
 of six key components in its Peak Load Reduction Program, which is designed to
 shave 161 megawatts of peak demand by June 1 of this year.  The CEC program is
 funded by Assembly Bill 970 and is expected to cut the state's overall
 electricity consumption by more than 220 megawatts.  (A megawatt is roughly
 enough electricity to light up 1,000 homes.)
     "California faces a serious energy challenge this summer.  Governor Davis
 has asked consumers and businesses to 'Flex Your Power.'  Programs like The
 Demand Exchange are helping businesses find creative ways to cut electricity
 use during peak hours," said Claudia Chandler, spokesperson for the CEC.
     "The Demand Exchange brings the customer directly into the energy
 equation, enabling them to respond to price signals and become active trading
 partners in energy markets," said Joel Gilbert, chief executive officer of
 Apogee Interactive.  "Until now, customers saw prices on their bills, but not
 in time to affect their bills.  Now, we can let them know what they can save
 in advance, and in time for them to participate with ease."
     Unlike traditional load curtailment programs where customers can receive
 as little as a half-hour's notice of an upcoming power interruption, the
 Exchange allows customers to select when they want to cut their usage and plan
 ahead for those reductions -- sometimes as quickly as four hours ahead or on
 up to several days or several weeks ahead.  The Internet enables the energy
 suppliers to "aggregate" these pledged demand reductions and incorporate them
 into their power supply planning activities.  The utilities can then reduce
 their high-priced peak power purchases and share the savings with customers.
     More than a dozen utilities nationwide are actively trading "negawatts" on
 the exchange, including several Northwest energy providers such as PacifiCorp,
 Portland General Electric and the Bonneville Power Administration.  Portland
 GE and BPA together have achieved peak reductions in excess of 80,000
 megawatt-hours, and one Portland GE customer saved more than a half million
 dollars the very first month it participated.
     First tested in 1999 by Select Energy in Connecticut and Coweta Fayette
 Electric Membership Cooperative in Georgia, The Demand Exchange grew to
 operate more than a dozen utility exchanges in 2000.  By the end of this year,
 more than 200,000 megawatt-hours are expected to be traded on the Exchange.
     In addition to pioneering The Demand Exchange web-based transaction
 platform and settlement software, Apogee has developed and conducted a series
 of deregulation and trading simulations which have trained more than 25,000
 participants in the energy industry to date.  Apogee also operates one of the
 energy industry's most comprehensive e-learning systems for employee and
 customer education through its e-training division Study-Center.com.  For more
 information, visit www.apogee.net .
 
 

SOURCE Apogee Interactive Inc.
    ATLANTA, April 2 /PRNewswire/ -- A revolutionary Internet auction for
 electricity demand will soon help boost California's peak power supply and
 generate substantial savings for commercial electric customers.  Developed by
 Apogee Interactive Inc., The Demand Exchange(SM) enables customers to offer
 critical peak demand reductions in exchange for significant shared savings
 with their energy providers.  This trading of "negawatts" occurs on the
 Internet and is currently saving millions of dollars for customers and
 thousands of megawatt-hours for utilities around the country.
     The California Energy Commission has approved The Demand Exchange as one
 of six key components in its Peak Load Reduction Program, which is designed to
 shave 161 megawatts of peak demand by June 1 of this year.  The CEC program is
 funded by Assembly Bill 970 and is expected to cut the state's overall
 electricity consumption by more than 220 megawatts.  (A megawatt is roughly
 enough electricity to light up 1,000 homes.)
     "California faces a serious energy challenge this summer.  Governor Davis
 has asked consumers and businesses to 'Flex Your Power.'  Programs like The
 Demand Exchange are helping businesses find creative ways to cut electricity
 use during peak hours," said Claudia Chandler, spokesperson for the CEC.
     "The Demand Exchange brings the customer directly into the energy
 equation, enabling them to respond to price signals and become active trading
 partners in energy markets," said Joel Gilbert, chief executive officer of
 Apogee Interactive.  "Until now, customers saw prices on their bills, but not
 in time to affect their bills.  Now, we can let them know what they can save
 in advance, and in time for them to participate with ease."
     Unlike traditional load curtailment programs where customers can receive
 as little as a half-hour's notice of an upcoming power interruption, the
 Exchange allows customers to select when they want to cut their usage and plan
 ahead for those reductions -- sometimes as quickly as four hours ahead or on
 up to several days or several weeks ahead.  The Internet enables the energy
 suppliers to "aggregate" these pledged demand reductions and incorporate them
 into their power supply planning activities.  The utilities can then reduce
 their high-priced peak power purchases and share the savings with customers.
     More than a dozen utilities nationwide are actively trading "negawatts" on
 the exchange, including several Northwest energy providers such as PacifiCorp,
 Portland General Electric and the Bonneville Power Administration.  Portland
 GE and BPA together have achieved peak reductions in excess of 80,000
 megawatt-hours, and one Portland GE customer saved more than a half million
 dollars the very first month it participated.
     First tested in 1999 by Select Energy in Connecticut and Coweta Fayette
 Electric Membership Cooperative in Georgia, The Demand Exchange grew to
 operate more than a dozen utility exchanges in 2000.  By the end of this year,
 more than 200,000 megawatt-hours are expected to be traded on the Exchange.
     In addition to pioneering The Demand Exchange web-based transaction
 platform and settlement software, Apogee has developed and conducted a series
 of deregulation and trading simulations which have trained more than 25,000
 participants in the energy industry to date.  Apogee also operates one of the
 energy industry's most comprehensive e-learning systems for employee and
 customer education through its e-training division Study-Center.com.  For more
 information, visit www.apogee.net .
 
 SOURCE  Apogee Interactive Inc.