CHICAGO, July 5, 2011 /PRNewswire/ -- Apparel Media, a market leader in building authentic relationships with millions of consumers, is pleased to announce the hiring of Karen Gordon as Vice President of Marketing and Business Development.
"Apparel Media has created a way to provide brands with a direct channel to hard to reach consumers while providing a tangible benefit to community organizations across the country," says Karen Gordon. "Apparel Media's innovative platform is a perfect tool for brand and product marketers and is on the forefront of local engagement."
Gordon will oversee marketing as well as drive business development efforts. She brings more than 20 years of online and offline marketing, business development, and start-up leadership experience to her new position. She has also had leadership roles at Fortune 100 companies including Verizon and American Express.
"With Karen's help, Apparel Media is poised for its next stage of growth," says Amish Tolia, Co-Founder of Apparel Media.
The Chicago-based startup is already working with national brands like AXE, OfficeMax, Hertz, and Gatorade. Currently, Apparel Media's platform reaches more than 35 million consumers a year in more than 5,500 local markets.
“Karen has a track record of transformational contributions to companies in highly competitive industries such as telecommunications, travel and advertising,” says Jared Golden, Apparel Media Co-Founder and Co-CEO. “She will be an indispensable member of our leadership team.”
Gordon has a Bachelor of Business Administration from George Washington University and attended New York University's masters program in Interactive Telecommunications. She is also a leader in Illinois state's education reform efforts.
Apparel Media helps brands strategically build relationships with millions of consumers at the grass roots level. The company connects brands with targeted, local community organizations like sports leagues, school clubs, campus groups, not-for-profits and professional affiliations. When the organizations buy custom apparel for their events, they can receive discounts for their purchases in exchange for sponsorship and interaction with the brand.
SOURCE Apparel Media