Appfluent Announces New Partnership with Teradata

Sep 29, 2011, 11:30 ET from Appfluent Technology, Inc.

Joins Teradata ISV Partner Program, Appfluent Brings Its Award-Winning Software to Teradata Customers  

ROCKVILLE, Md., Sept. 29, 2011 /PRNewswire/ -- Appfluent Technology, Inc., the leader in business activity and data usage software for Big Data and Analytic Applications, today announced a new partnership with Teradata Corporation (NYSE: TDC).  

Appfluent will partner with Teradata to deliver granular insight into business activity, data usage and data integration processes to enable IT to better align with the business and reduce total cost of information management while driving the success of business intelligence and data warehouse initiatives.  With Appfluent, Teradata customers will be able to:

  • Measure how business units and departments are utilizing data to better justify costs and more efficiently prioritize resources
  • Gain insight into how data is being used in data warehouses to optimize their design and load processes
  • Monitor ETL/data integration processes and correlate them with database workloads to improve performance
  • Audit user activity across BI applications, reports, and databases to ensure the trusted usage of sensitive corporate information

"We have overwhelming demand from mutual customers who use Appfluent to manage their non-Teradata data warehouse platforms to provide a version for Teradata as they move legacy data warehouse platforms to Teradata" said Frank Gelbart, Appfluent CEO.

About Teradata

Teradata (NYSE: TDC) is the world's leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver integration and insight to empower organizations to achieve competitive advantage.  Visit for details.

Teradata is a registered trademark of Teradata Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Appfluent Technology

Appfluent delivers Analytics for IT to drive smarter decisions, faster and better aligned with the business. Appfluent's solutions provide visibility into business activity and usage, exposes how data is used and what data is unused, and tracks inappropriate or unauthorized user activity. With Appfluent, IT organizations can rationalize costs and plan investments, respond faster with fewer resources and more effectively manage exploding data growth. For more information about Appfluent Technology, please visit the company's web site at

Appfluent is a registered trademark of Appfluent Technology, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Appfluent Technology, Inc.