Apple Rush Co. Enhances e-water's(R) Effectiveness, Grows 2010 Distribution

Nov 11, 2009, 08:30 ET from Apple Rush Co., Inc.

DOLTON, Ill., Nov. 11 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) announced that it has been in the process of improving e-water® before its upcoming re-introduction. During this development period the Company retained water specialists who were directed to improve e-water®, already the most effective enhanced water on the market. The e-water® brand is owned by RushNet Inc. (Pink Sheets: RSHN), and is marketed under a License to the Apple Rush Company who pays a per case royalty fee to RushNet.

Apple Rush is working to implement cutting edge bio-ionization research into aqueous solutions, improving e-water® into a dynamic enhanced water with unparalleled effectiveness. Working at the cellular bio-electric level, the Company will produce a beverage that enhances the performance of the human biological system's full spectrum. The utilization of Fulvic Acid's unique ability to transport nutrients across cell membranes to create greater permeability, maximizes e-water's impact on nutritional metabolism and is strategic to the product's effectiveness.

Apple Rush will produce the improved e-water® in both Southern California and the Chicago area for 2010 sales. Apple Rush Maui LLC, Apple Rush's West Coast Licensee, will be handling e-water® sales in the West Coast as well as developing new sales territories within the Pacific Rim. New bottles have been sourced which will feature a substantially larger label that will more effectively billboard the e-water® brand's unique qualities.

"We are confident that the synergistic fusion of our current research on aqueous solutions with e-water's established leadership in the delivery of electrolytes to the human body, will make e-water® a pre-eminent brand leader in the newly emerging meta-beverage class," stated Robert Corr, President of Apple Rush Co.

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About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network of nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles. Three top selling flavors also became available in cans in October 2009. Ongoing information is available.

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.