Apple Rush Co., Inc. Expands Distribution

Dec 02, 2009, 08:20 ET from Apple Rush Co., Inc.

DOLTON, Ill., Dec. 2 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) and Apple Rush Maui, LLC, the California and Hawaii licensee for Apple Rush Company's Brand of Organic Sparkling juices, has just received confirmation from the corporate offices of the Robeks juice shop chain ( ), that Apple Rush has now become an approved product for its Western U.S. Division stores. This approval gives Apple Rush the opportunity to distribute its products to all 100 stores, including stores located in the states of; California, Arizona, and Washington.

Apple Rush was originally placed in Robeks San Diego stores, where it out sold all other beverages in the "grab and go" cases by a margin of 5-1. This dramatic sales performance led to the escalated approval process by Robeks corporate office. Apple Rush's Sparkling Organic juices are a great addition to the Robeks offerings which include healthy meals and a selection of premium smoothies, juices, sandwiches and snacks.

According to Stewart Cohen, Apple Rush Maui, LLC's President, "We are very pleased with this news regarding the popular Robeks chain. We are not completely surprised by this development as our product sales in both retail and foodservice locations have dramatically increased in the San Diego area in a very short period of time. Our sales representatives are currently expanding their efforts in Orange County, L.A. County and the Inland Empire markets where we believe we will also find success."

Based on the overall and recent success that Apple Rush Maui has experienced with the sales of Apple Rush in its present territory, it has decided to exercise its right to secure additional territory. The territories include the states of; Arizona, Nevada, Oregon, Washington, and the companies are currently negotiating their coverage to the states of Idaho and Montana.

"We are pleased with the tremendous success that Apple Rush Maui has attained in such a relatively short period of time. This is truly a Win-Win situation for both companies. Apple Rush Maui has made great strides in obtaining new west coast accounts for Apple Rush and we commend them for that. Their expansion is predicated on their success in California, and in addition, some of the chain stores cover multiple states. They have proven they have the ability to both financially and logistically handle accelerated growth. It is our hope that we will have this agreement completed by Jan 1, 2010," stated Robert Corr, President of Apple Rush Co.

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers are available in cans. For more information on Apple Rush Co., Inc. visit:

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.