Appliant Restructures to Aggressively Focus on Revenue Generation From Its Web Performance Management Service

Apr 20, 2001, 01:00 ET from Appliant.com, Inc.

    SEATTLE, April 20 /PRNewswire Interactive Press Release/ -- Appliant, the
 company that manages the Web, today announced that it has completed an
 organizational restructuring. This action solidifies the company's financial
 position, enabling it to focus on continued growth in addition to
 significantly reducing costs and improving efficiencies.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20001011/SFW058 )
     To lower operational expenditures, Appliant has reduced its workforce by
 23 employees, or approximately 28%, across several departments within the
 company. Growth is planned for both its sales and professional services teams
 as it continues to build revenue.
     "Appliant's financial position prior to the restructuring was solid. This
 is a proactive measure to protect the momentum we are building, in response to
 the challenging market conditions and global economic outlook," said
 Dr. Brian Bershad, Chairman and CEO of Appliant. "We are now in an even
 stronger financial position that enables us to better align our resources with
 our business focus as we move toward profitability."
 
     About Appliant (www.appliant.com)
     Appliant, a Management Service Provider, gives e-businesses, enterprises
 and service providers the tools they need to effectively manage their Web
 sites. Appliant products and services enable companies to understand how Web
 technology performance impacts the economics of their business. Using patented
 and patent-pending technologies, solutions are built upon a scalable
 architecture designed for small, large, consolidated or
 geographically-dispersed Web sites and an open platform architecture to
 facilitate integration with third-party products and services. The company is
 privately held. Principal investors include Alexander Hutton Venture Partners,
 ARCH Venture Partners, Hook Partners, Madrona Venture Group,
 Perennial Ventures, SeaPoint Ventures, and Venrock Associates.
 
     NOTE:  Appliant(R) and Lateral Line(TM) are trademarks of
 Appliant.com, Inc. All other trademarks belong to their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98647153
 
 

SOURCE Appliant.com, Inc.
    SEATTLE, April 20 /PRNewswire Interactive Press Release/ -- Appliant, the
 company that manages the Web, today announced that it has completed an
 organizational restructuring. This action solidifies the company's financial
 position, enabling it to focus on continued growth in addition to
 significantly reducing costs and improving efficiencies.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20001011/SFW058 )
     To lower operational expenditures, Appliant has reduced its workforce by
 23 employees, or approximately 28%, across several departments within the
 company. Growth is planned for both its sales and professional services teams
 as it continues to build revenue.
     "Appliant's financial position prior to the restructuring was solid. This
 is a proactive measure to protect the momentum we are building, in response to
 the challenging market conditions and global economic outlook," said
 Dr. Brian Bershad, Chairman and CEO of Appliant. "We are now in an even
 stronger financial position that enables us to better align our resources with
 our business focus as we move toward profitability."
 
     About Appliant (www.appliant.com)
     Appliant, a Management Service Provider, gives e-businesses, enterprises
 and service providers the tools they need to effectively manage their Web
 sites. Appliant products and services enable companies to understand how Web
 technology performance impacts the economics of their business. Using patented
 and patent-pending technologies, solutions are built upon a scalable
 architecture designed for small, large, consolidated or
 geographically-dispersed Web sites and an open platform architecture to
 facilitate integration with third-party products and services. The company is
 privately held. Principal investors include Alexander Hutton Venture Partners,
 ARCH Venture Partners, Hook Partners, Madrona Venture Group,
 Perennial Ventures, SeaPoint Ventures, and Venrock Associates.
 
     NOTE:  Appliant(R) and Lateral Line(TM) are trademarks of
 Appliant.com, Inc. All other trademarks belong to their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X98647153
 
 SOURCE  Appliant.com, Inc.