AppliedTheory Redesigns and Implements Snapper Web Site

Apr 12, 2001, 01:00 ET from AppliedTheory Corporation

    NEW YORK, April 12 /PRNewswire/ -- Industry pioneer AppliedTheory
 (Nasdaq: ATHY), the Internet knowledge, development and managed hosting
 partner for hundreds of large corporations, is helping Snapper Inc., a
 manufacturer of lawn and garden equipment, reach customers and dealers
 nationwide through a newly redesigned Web site.
     AppliedTheory redesigned and implemented Snapper's Web site
 (www.snapper.com) to enhance the customer interface and to help strengthen the
 Snapper brand.  Snapper customers can now research lawn and garden equipment,
 search for dealers, download manuals and get lawn-care advice through the new
 site.
     "Snapper is committed to using technology to streamline communications
 with dealers and consumers," said Howard Jones, vice president and chief
 information officer for Snapper.  "We'll be able to cut response time
 significantly while putting more power directly in the hands of our customers.
 AppliedTheory's expert team is helping us harness the power of the Web."
     AppliedTheory also constructed a secure content management system to help
 Snapper employees keep Web content up-to-date.  AppliedTheory currently is
 working with Snapper on another project that will allow Snapper dealers to
 order inventory, check order status and make warranty claims via an extranet.
     "AppliedTheory's expertise in front-end Web development and managed
 hosting services enables established companies such as Snapper and Frye Boots
 to harness the power of the Internet to strengthen their product and service
 offering, effectively communicate with customers and extend their solid
 business plan to the Web," said Richard Warner, director of creative products
 and services at AppliedTheory.
 
     About AppliedTheory Corporation
     Industry pioneer AppliedTheory combines its unparalleled knowledge base
 with the ability to build, integrate and manage Internet business solutions
 for hundreds of large corporations wanting to remain competitive in an
 increasingly complex online economy.  AppliedTheory's proactive responsiveness
 to changing business requirements have earned the company a 97 percent
 retention rate from customers, including AOL, America's Job Bank and The
 Stanley Works.  The company offers a comprehensive and fully-integrated suite
 of e-Business, hosting, connectivity and security services, providing one of
 the industry's most reliable single sources for large enterprise Internet
 needs.  For additional information about the company, visit
 www.appliedtheory.com.
 
     About Snapper, Inc.
     Snapper is a leading manufacturer of residential and commercial lawn and
 garden equipment and snow throwers.  Headquartered in McDonough, GA, Snapper
 products are sold nationwide and abroad through more than 5,000 servicing
 dealers and select Wal-Mart store locations.
 
 

SOURCE AppliedTheory Corporation
    NEW YORK, April 12 /PRNewswire/ -- Industry pioneer AppliedTheory
 (Nasdaq: ATHY), the Internet knowledge, development and managed hosting
 partner for hundreds of large corporations, is helping Snapper Inc., a
 manufacturer of lawn and garden equipment, reach customers and dealers
 nationwide through a newly redesigned Web site.
     AppliedTheory redesigned and implemented Snapper's Web site
 (www.snapper.com) to enhance the customer interface and to help strengthen the
 Snapper brand.  Snapper customers can now research lawn and garden equipment,
 search for dealers, download manuals and get lawn-care advice through the new
 site.
     "Snapper is committed to using technology to streamline communications
 with dealers and consumers," said Howard Jones, vice president and chief
 information officer for Snapper.  "We'll be able to cut response time
 significantly while putting more power directly in the hands of our customers.
 AppliedTheory's expert team is helping us harness the power of the Web."
     AppliedTheory also constructed a secure content management system to help
 Snapper employees keep Web content up-to-date.  AppliedTheory currently is
 working with Snapper on another project that will allow Snapper dealers to
 order inventory, check order status and make warranty claims via an extranet.
     "AppliedTheory's expertise in front-end Web development and managed
 hosting services enables established companies such as Snapper and Frye Boots
 to harness the power of the Internet to strengthen their product and service
 offering, effectively communicate with customers and extend their solid
 business plan to the Web," said Richard Warner, director of creative products
 and services at AppliedTheory.
 
     About AppliedTheory Corporation
     Industry pioneer AppliedTheory combines its unparalleled knowledge base
 with the ability to build, integrate and manage Internet business solutions
 for hundreds of large corporations wanting to remain competitive in an
 increasingly complex online economy.  AppliedTheory's proactive responsiveness
 to changing business requirements have earned the company a 97 percent
 retention rate from customers, including AOL, America's Job Bank and The
 Stanley Works.  The company offers a comprehensive and fully-integrated suite
 of e-Business, hosting, connectivity and security services, providing one of
 the industry's most reliable single sources for large enterprise Internet
 needs.  For additional information about the company, visit
 www.appliedtheory.com.
 
     About Snapper, Inc.
     Snapper is a leading manufacturer of residential and commercial lawn and
 garden equipment and snow throwers.  Headquartered in McDonough, GA, Snapper
 products are sold nationwide and abroad through more than 5,000 servicing
 dealers and select Wal-Mart store locations.
 
 SOURCE  AppliedTheory Corporation

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