Aprimo Showcases New Offer Management Solution at This Week's Marketing Summit

Real-Time Interaction Manager Enhances Customer Engagement with Right Offer at Right Time

Feb 27, 2012, 09:00 ET from Aprimo

LAS VEGAS, Feb. 27, 2011 /PRNewswire/ -- Aprimo®, a global leader in cloud-based integrated marketing software, will showcase its Aprimo Real-Time Interaction Manager (ARTIM) at this week's 2012 Aprimo Marketing Summit, February 28March 1 in Las Vegas (#AMS12). The new inbound marketing and offer management solution allows marketers to analyze all customer interactions, ensuring the best offer is put forth in real-time for each individual customer based on current interactions.

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"The keys to successful marketing are engaging customers with relevant dialogue across all channels, integrating campaigns and providing customers and prospects with targeted offers and messaging at the point of interaction," said Lisa Arthur, Aprimo's CMO. "Aprimo Marketing Summit attendees will learn firsthand that they can leverage ARTIM to help meet and even exceed these demands, optimizing offer management and performance to drive growth in their businesses."

A new addition to Aprimo's Integrated Marketing Management (IMM) Solutions, ARTIM is an inbound marketing solution that analyzes customer interactions in real time to present the best offer to every customer. Offers are centrally managed in a content repository and delivered on demand across all touchpoints, including the web, call centers and retail points-of-sale. Key features include:

  • Easy to use interface that enables quick creation and deployment of highly-targeted offers to any customer or agent-facing application
  • Self-learning analytics that provide a continuous feedback loop across all marketing channels to ensure increasingly intelligent interactions in the future
  • Strategy manager that analyzes available customer offers, including cross-sell/up-sell, retention strategies, loyalty messages and service-related messages to define the best offer in real time
  • A flexible, open architecture that easily integrates with multiple business environments
  • The ability to perform hundreds of thousands of intelligent interactions per hour

ARTIM will be the primary focus of several sessions at AMS, including "How to Integrate Real-Time Decisioning into Marketing" and "Going Social with Aprimo Offer Exchange." Demonstrations of the product and training will also be available on the final day of the Summit. For more information, please visit the event website.

About Aprimo

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organizations. Through the use of Aprimo's integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organizations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call 1.317.814.6465 or visit www.aprimo.com.

About Teradata

Teradata Corporation (NYSE: TDC), Aprimo's parent company, is the world's leading analytic data solutions company focused on integrated data warehousingbig data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to empower organizations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.