WILTON, Conn., Aug. 3, 2015 /PRNewswire/ -- When it comes to versatile products, Aquaphor considers itself an expert. Today, to celebrate the brand's 90 years of helping people protect minor cuts and scrapes, solve beauty dilemmas and fix a variety of simple skin woes, Aquaphor is launching the #AquaphorIt contest, which encourages people to share the many moments when the product has helped them – all inspired by this amazing ointment's eight recommended uses. Aquaphor has been recommended and trusted by dermatologists, pediatricians and pharmacists for decades and, over the past 90 years, it has become a fan favorite of those who are true multi-taskers – especially busy moms. Between protecting minor cuts and scrapes to soothing burns and baby skin care woes, Aquaphor has built a reputation as mom's go-to for many of her family's skin care needs. By sharing an Aquaphor moment via a personal photo, contest entrants will have a chance to win an all-expense-paid trip to New York City along with VIP tickets to the brand's 90th birthday celebration, taking place later this year. To help spread the word, Aquaphor has partnered with Lo Bosworth of The Lo Down, Big City Moms and Sassy Mama in LA, who will share their own uses of the product.
"I don't know anyone who isn't busy these days! For me, it's all about incorporating elements to my daily routine that are both effective and efficient," said Lo. "I have loved Aquaphor forever and use it for so many different things. I just can't help but share my amazing Aquaphor hacks with everyone I know!"
Aquaphor is uniquely formulated to restore smooth, healthy looking skin. Unlike petroleum jelly, it creates a semi-occlusive barrier on skin, which creates an ideal healing environment that enables the flow of water and oxygen. Safe, gentle and free of irritation-inducing ingredients are all qualities that make Aquaphor so popular with doctors and dermatologists. People interested in sharing their Aquaphor moment can enter the #AquaphorIt contest on Facebook, on Twitter or on DiscoverAquaphor.com, where they will find a how-to-enter guide and rules and regulations. Throughout the contest, Aquaphor will unlock special coupon offers, each of which will be available for a limited time – more entries means an increased chance for coupons.
The call for entries will be open from August 3 through August 30, after which Aquaphor will select the grand prize winner. In addition to winning the grand prize, the winner's submission – along with other notable entries – will be used as inspiration for a special photo exhibit that will be revealed during the brand's 90th birthday celebration in New York City.
"Our fans have been telling us for years of all of the diverse ways they use Aquaphor, so we're thrilled to hear directly from them about how the product has made a difference in their day-to-day lives," said Erynn Keefe, Director of Marketing, Aquaphor at Beiersdorf, Inc. "Through our #AquaphorIt initiative, we're commemorating Aquaphor's heritage and versatility, as well as recognizing the advocacy that has existed among our fan base for nine decades. This program is dedicated to celebrating all of our loyal users, and we couldn't be more excited to see what they have to share!"
Aquaphor is produced by Beiersdorf AG, a leading provider of innovative, high-quality skin care products who has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf achieved sales of €6.3 billion in financial year 2014. NIVEA, the world's No. 1 skin care brand*, is the cornerstone of the company's brand portfolio, which also includes brands such as Eucerin, Aquaphor, NIVEA Men and La Prairie.
* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2013.
SOURCE Beiersdorf AG