Arby's Takes Its Passion For Smoked Meat To A New Level With Introduction Of The Smokehouse Brisket Sandwich

Customers Invited to Celebrate With League of Brisket Sweepstakes

Sep 30, 2013, 09:03 ET from Arby's Restaurant Group, Inc.

ATLANTA, Sept. 30, 2013 /PRNewswire/ -- Arby's Restaurant Group, Inc. knows that brisket is one serious meat, which is why the restaurant is proud to announce its new Smokehouse Brisket sandwich – hickory smoked for at least 13 hours. To celebrate the launch of the new sandwich and the restaurant's passion for great tasting, freshly sliced meats, Arby's has created the ultimate League of Brisket to honor fellow brisket fanatics everywhere. Fans can be inducted into the League by entering the online sweepstakes, with one lucky member winning the grand prize of two tickets to a professional football game.

Arby's® new Smokehouse Brisket sandwich features sliced smoked beef brisket, topped with smoked Gouda cheese, crispy onions and smoky BBQ sauce and mayo, served on a toasted, bakery-style bun. Hickory smoked for at least 13 hours, the juicy, tender brisket is sure to make this sandwich irresistible to everyone from the BBQ novice to the pit master professional.  

"Most people don't have the time it takes to make a quality, tender brisket, which is why we use brisket that's smoked for at least 13 hours, so our guests don't have to," says Len Van Popering, SVP, Product Development & Innovation, Arby's Restaurant Group, Inc. "We're excited to offer this slow-smoked favorite to our fans and to launch the League of Brisket in celebration of all those who take brisket as seriously as we do."

To celebrate the new Smokehouse Brisket sandwich and be inducted into the League of Brisket, fans can enter the online sweepstakes at from September 30, 2013 through October 30, 2013. League members can prove their love for brisket in a variety of ways to collect points toward free food and prizes, including putting their smokehouse know-how to the test in the League of Brisket quiz, uploading a photo of the new sandwich to Instagram using the hashtag #LeagueOfBrisket and more.

Prizes include Arby's gift cards, professional BBQ kits, branded hats and the grand prize of two tickets and travel accommodations to a professional football game of choice within the 2014 regular game season. The winner of the League of Brisket sweepstakes will be randomly selected, however, participants can earn one extra grand prize entry for every 100 points collected.  

For more information on the new sandwich and the League of Brisket sweepstakes, please visit or visit Arby's on Facebook at

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About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is a leading global quick-service restaurant company operating and franchising over 3,400 restaurants worldwide. Arby's was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964.  Arby's is on a never-ending quest for the perfect sandwich starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit for more information and to connect with Arby's on Facebook, Twitter, Linked In, Instagram and other social media channels.

SOURCE Arby's Restaurant Group, Inc.