Archer Daniels Midland Unveils New Logo, Ad Campaign

'The Nature of What's to Come' Spotlights Innovation, Agriculture



Apr 04, 2001, 01:00 ET from Archer Daniels Midland Co.

    CHICAGO, April 4 /PRNewswire/ -- The Archer Daniels Midland Co.
 (NYSE:   ADM) today introduced a new corporate logo, tagline and advertising
 campaign designed to underscore the company's deep commitment to nature and
 global agriculture.  The new corporate identity also signals ADM's increased
 emphasis on innovation and product development said ADM CEO and Chairman G.
 Allen Andreas, Chairman since 1999.
     Unveiled by Andreas, the new, blue-and-green leaf-shaped logo and tagline,
 "The Nature of What's to Come(TM)," is supported by a new television and print
 advertising campaign.  The new advertising will appear during national news
 programming and in national news and business publications.
     "We believe that nature holds the answer for many of the pressing problems
 of today's world," Andreas said.  "Our new logo and tagline reflect our
 corporate mission 'To unlock the power of nature to improve the quality of
 life.'"
     "Archer Daniels Midland is at the forefront of developing new products
 based on natural, renewable resources.  'The Nature of What's to Come' is more
 than just an advertising slogan -- it's a promise to our customers,
 shareholders and the world."
     The new design is the first change to the company's logo since the early
 1960's.  That logo featured a highly-stylized diamond-shaped blue leaf
 containing four black circles connected by black lines -- a design meant to
 represent chemical molecules coming from a natural resource.  The new logo
 incorporates elements of the old, including ADM's signature blue diamond,
 while adding an easily recognizable green leaf to reflect the company's
 agricultural roots.
     "Our new logo isn't a departure for us, it is an extension of our
 heritage," said Andreas.  "But ADM has evolved since the 1960s, and our public
 image should reflect that evolution, our accomplishments in new product
 development and our responsibility to develop new uses for renewable
 resources."
     ADM's history of new product development based on natural, renewable
 resources includes the development of the commercial ethanol market -- a
 renewable automobile fuel derived from corn.  More recently, ADM has
 introduced a line of new products called "nutraceuticals."  Derived from
 soybeans, corn and other crops, nutraceuticals are food ingredients with
 health benefits, such as the ability to help lower cholesterol.
     The new logo and tagline will debut immediately in a new corporate
 advertising campaign, also introduced today with the logo at a press
 conference at the Peggy Notebaert nature Museum located in Chicago's Lincoln
 Park.  The logo will then be rolled out over time at ADM's facilities and in
 its extensive transportation fleet and marketing materials.
     Based in Decatur, Illinois, ADM is the link between the farmer and the
 food marketer.  ADM unlocks the value of corn, wheat, soybeans, and other
 grains, and its continued development of new products and processes increases
 the demand for these crops.
     ADM is engaged in the business of purchasing, transporting, processing and
 marketing agricultural products.  It is one of the world's largest processors
 of oilseeds, corn and wheat, with over 22,000 employees worldwide, 368
 processing plants and net sales of nearly $18 billion.
 
 

SOURCE Archer Daniels Midland Co.
    CHICAGO, April 4 /PRNewswire/ -- The Archer Daniels Midland Co.
 (NYSE:   ADM) today introduced a new corporate logo, tagline and advertising
 campaign designed to underscore the company's deep commitment to nature and
 global agriculture.  The new corporate identity also signals ADM's increased
 emphasis on innovation and product development said ADM CEO and Chairman G.
 Allen Andreas, Chairman since 1999.
     Unveiled by Andreas, the new, blue-and-green leaf-shaped logo and tagline,
 "The Nature of What's to Come(TM)," is supported by a new television and print
 advertising campaign.  The new advertising will appear during national news
 programming and in national news and business publications.
     "We believe that nature holds the answer for many of the pressing problems
 of today's world," Andreas said.  "Our new logo and tagline reflect our
 corporate mission 'To unlock the power of nature to improve the quality of
 life.'"
     "Archer Daniels Midland is at the forefront of developing new products
 based on natural, renewable resources.  'The Nature of What's to Come' is more
 than just an advertising slogan -- it's a promise to our customers,
 shareholders and the world."
     The new design is the first change to the company's logo since the early
 1960's.  That logo featured a highly-stylized diamond-shaped blue leaf
 containing four black circles connected by black lines -- a design meant to
 represent chemical molecules coming from a natural resource.  The new logo
 incorporates elements of the old, including ADM's signature blue diamond,
 while adding an easily recognizable green leaf to reflect the company's
 agricultural roots.
     "Our new logo isn't a departure for us, it is an extension of our
 heritage," said Andreas.  "But ADM has evolved since the 1960s, and our public
 image should reflect that evolution, our accomplishments in new product
 development and our responsibility to develop new uses for renewable
 resources."
     ADM's history of new product development based on natural, renewable
 resources includes the development of the commercial ethanol market -- a
 renewable automobile fuel derived from corn.  More recently, ADM has
 introduced a line of new products called "nutraceuticals."  Derived from
 soybeans, corn and other crops, nutraceuticals are food ingredients with
 health benefits, such as the ability to help lower cholesterol.
     The new logo and tagline will debut immediately in a new corporate
 advertising campaign, also introduced today with the logo at a press
 conference at the Peggy Notebaert nature Museum located in Chicago's Lincoln
 Park.  The logo will then be rolled out over time at ADM's facilities and in
 its extensive transportation fleet and marketing materials.
     Based in Decatur, Illinois, ADM is the link between the farmer and the
 food marketer.  ADM unlocks the value of corn, wheat, soybeans, and other
 grains, and its continued development of new products and processes increases
 the demand for these crops.
     ADM is engaged in the business of purchasing, transporting, processing and
 marketing agricultural products.  It is one of the world's largest processors
 of oilseeds, corn and wheat, with over 22,000 employees worldwide, 368
 processing plants and net sales of nearly $18 billion.
 
 SOURCE  Archer Daniels Midland Co.