Arena Football League Relaunches Web Site With Ignite Sports Media

New Web Site links to NFL.com



Apr 19, 2001, 01:00 ET from Orlando Predators Entertainment, Inc.

    NEW YORK, April 19 /PRNewswire/ --
 Orlando Predators Entertainment, Inc. (Nasdaq: PRED) -- In a move signaling
 its emergence on-line and capturing its aggressive play and innovative
 approach, the Arena Football League (AFL) has entered into a partnership with
 Ignite Sports Media for the re-launch of the AFL's and arenafootball2's Web
 site at www.arenafootball.com just prior to the kick-off of the AFL's 15th
 season, AFL Commissioner David Baker and Ignite Sports Media CEO Hank Adams
 jointly announced.  Terms were not disclosed.
     "We're excited about the relaunch of arenafootball.com and our ability to
 provide our fans with the most complete and up-to-date information," said Marc
 Lowitz, AFL VP of Broadcast, New Media and Business Affairs.  "Our new Web
 site will be a tremendous vehicle for the AFL and its partners as we begin our
 15th season.  With Ignite Sports Media's assistance we will be able to provide
 the public with the excitement and experience of Arena Football from anywhere
 in the world."
     Ignite Sports Media will also create a comprehensive section on
 arenafootball2 (or af2), the AFL's Triple-A system.  This set of pages will
 describe the league, provide information about each of the teams including
 schedules and rosters, and updated scores, statistics and standings.
     "The continued popularity of the Arena Football League and its dedicated
 fan base makes this interactive partnership a perfect fit," stated Adams.
 "Developing community-based forums and integrating new and robust content are
 the strengths of Ignite.  The re-launched AFL site will give fans a unique
 platform to communicate with each other as it will quickly become the
 destination fans turn to for information on their favorite team and league."
     The promotion of arenafootball.com will include all available media,
 including cable and broadcast television, radio, print media, posters,
 publications and direct mail, jumbotron, dasher boards, bill boards, and PR
 material as well as links from NFL.com, the National Football League's
 official Web site.
     The Web site will achieve a cutting-edge design and seek to utilize new
 technologies and applications providing fans with a captivating Arena Football
 experience.  Content will include a concise team page for each team in the AFL
 and af2, press releases, statistics, photos, and wire news on the AFL and NFL,
 editorial features, community bulletin boards, multimedia, polls,
 screensavers, moderated chat rooms and message boards allowing fans to
 communicate with one another, as well as coaches, players, and the
 Commissioner.
     "This is a significant boost in credibility for the Arena Football
 League," said Commissioner Baker.  "Our fans and partners will be thrilled
 with the exciting interactive elements on the re-launched Web site."
     Ignite Sports will create intuitive navigation and fast-loading pages that
 deliver a high-quality user experience.  The Web site will also have audio and
 video streaming capabilities.  The navigational bar is similar to the NFL.com
 Web site, allowing users to easily move between the league and team sites.  In
 addition, Ignite Sports will implement a universal registration system that is
 both fan- and data-driven, providing ease of use for fans but collecting
 necessary demographic information.  Information will be used to offer fans
 customizable products (e.g. newsletters, message boards, etc.) and promote
 specific modules on the Web site (e.g. games and contests, polls, trivia,
 match-ups, etc.).
     Utilizing real-time data feeds from sources such as SportsTicker and the
 Associated Press to produce customized Web pages that contain news, scores,
 standing, and statistics, Ignite Sports will provide robust and frequently
 updated content.
     Working with the AFL, Ignite will integrate an on-line store with the
 AFL's e-commerce partner and will sell advertising and sponsorships.  The
 company's sponsorship sales team currently represents nearly 20 team and
 league sites.  Ignite sets strategy and maintains the daily operation of many
 successful sports communities, including current efforts with numerous NFL and
 NHL teams as well as LPGA.com.
     The AFL will kick off its 15th anniversary season with a record high of 19
 teams, including new markets Detroit, Chicago, Indianapolis, Long Island,
 N.Y., and Toronto, Ontario, the AFL's first Canadian team.  Last year, two
 million fans watched Arena Football games, and this season the league expects
 that number may nearly double.
     The alliance between the NFL and Arena Football originated on May 22,
 1998, when an amendment to NFL rules was adopted allowing owners to invest in
 AFL teams in their own markets -- currently, Dallas, Detroit, New Orleans, and
 Washington, D.C.  The NFL also holds an exclusive option to acquire an equity
 interest of 49.9 percent in the AFL, subject to the approval of NFL owners.
 The NFL also announced in December that it would oversee AFL game officials
 beginning this year.
     Ignite Sports Media is the leading interactive sports solutions provider,
 publishing targeted sports solutions on and across interactive platforms in
 partnership with professional sports teams, leagues, and media companies.  A
 highlight of the company's client roster includes ten NFL properties such as
 the New York Giants, Seattle Seahawks, Tennessee Titans, and the Pro Football
 Hall of Fame, the LPGA and Arena Football, as well as teams in other pro
 leagues.  Ignite also has relationships with several advertisers, such as
 Motorola, and numerous media partners, including MSG Network and SirenServ.
 Ignite Sports Media is based in Chicago, Illinois, and can be found on the Web
 at www.ignitemedia.com.
     Orlando Predators Entertainment, Inc. ("OPE") owns and operates the
 Orlando Predators of the Arena Football League, the Peoria Pirates (beginning
 play in 2001) and Bismarck Bandits (beginning play in 2002) of arenafootball2,
 one additional arenafootball2 franchise to play in 2002 or 2003 and also has
 an additional 8 percent equity interest* in the Arena Football League.  The
 Company also owns a telemarketing division that specializes in season-ticket
 sales for other professional sports franchises.
     * As an equal partner, the Predators own one share, or roughly 4%, of the
 Arena Football League.  OPE, Inc. acquired an additional two shares (roughly
 8%) from the League in 1998.  The actual percentage of the league ownership
 could be diluted by other factors, including the admittance of additional
 expansion teams, exercise of the NFL option to purchase 49.9% of the league
 and other factors.
     Except for the historical information contained herein, certain matters
 set forth in this release are forward-looking statements within the meaning of
 the "safe harbor" provisions of the Private Securities Litigation Reform Act
 of 1995.  These forward-looking statements are subject to risks and
 uncertainties that may cause actual results to differ materially.  Prospective
 investors should read the following information in conjunction with the
 Company's audited financial statements and should carefully consider such
 information as well as other information contained in this release before
 making an investment in the Company's securities.  Information contained
 herein contains "forward-looking statements" which can be identified by the
 use of forward-looking terminology such as "believes," "expects," "may,"
 "should" or "anticipates" or the negative thereof or other variations heron or
 comparable terminology, or by discussions of strategy.  No assurance can be
 given that the future results covered by the forward-looking statements will
 be achieved.  Many factors (including intense competition from other
 professional sports teams in the Orlando area, possible need for additional
 capital, the Company's business concentration, risks associated with the
 Orlando Arena lease, dependence on key personnel, competitive success of the
 Predators, possible increase in players' salaries, risk of players' injuries,
 player labor disputes, risks associated with AFL membership and uncertainties
 regarding game attendance and broadcast contracts) could also cause actual
 results to vary materially for the future results covered in such forward-
 looking statements.
 
 

SOURCE Orlando Predators Entertainment, Inc.
    NEW YORK, April 19 /PRNewswire/ --
 Orlando Predators Entertainment, Inc. (Nasdaq: PRED) -- In a move signaling
 its emergence on-line and capturing its aggressive play and innovative
 approach, the Arena Football League (AFL) has entered into a partnership with
 Ignite Sports Media for the re-launch of the AFL's and arenafootball2's Web
 site at www.arenafootball.com just prior to the kick-off of the AFL's 15th
 season, AFL Commissioner David Baker and Ignite Sports Media CEO Hank Adams
 jointly announced.  Terms were not disclosed.
     "We're excited about the relaunch of arenafootball.com and our ability to
 provide our fans with the most complete and up-to-date information," said Marc
 Lowitz, AFL VP of Broadcast, New Media and Business Affairs.  "Our new Web
 site will be a tremendous vehicle for the AFL and its partners as we begin our
 15th season.  With Ignite Sports Media's assistance we will be able to provide
 the public with the excitement and experience of Arena Football from anywhere
 in the world."
     Ignite Sports Media will also create a comprehensive section on
 arenafootball2 (or af2), the AFL's Triple-A system.  This set of pages will
 describe the league, provide information about each of the teams including
 schedules and rosters, and updated scores, statistics and standings.
     "The continued popularity of the Arena Football League and its dedicated
 fan base makes this interactive partnership a perfect fit," stated Adams.
 "Developing community-based forums and integrating new and robust content are
 the strengths of Ignite.  The re-launched AFL site will give fans a unique
 platform to communicate with each other as it will quickly become the
 destination fans turn to for information on their favorite team and league."
     The promotion of arenafootball.com will include all available media,
 including cable and broadcast television, radio, print media, posters,
 publications and direct mail, jumbotron, dasher boards, bill boards, and PR
 material as well as links from NFL.com, the National Football League's
 official Web site.
     The Web site will achieve a cutting-edge design and seek to utilize new
 technologies and applications providing fans with a captivating Arena Football
 experience.  Content will include a concise team page for each team in the AFL
 and af2, press releases, statistics, photos, and wire news on the AFL and NFL,
 editorial features, community bulletin boards, multimedia, polls,
 screensavers, moderated chat rooms and message boards allowing fans to
 communicate with one another, as well as coaches, players, and the
 Commissioner.
     "This is a significant boost in credibility for the Arena Football
 League," said Commissioner Baker.  "Our fans and partners will be thrilled
 with the exciting interactive elements on the re-launched Web site."
     Ignite Sports will create intuitive navigation and fast-loading pages that
 deliver a high-quality user experience.  The Web site will also have audio and
 video streaming capabilities.  The navigational bar is similar to the NFL.com
 Web site, allowing users to easily move between the league and team sites.  In
 addition, Ignite Sports will implement a universal registration system that is
 both fan- and data-driven, providing ease of use for fans but collecting
 necessary demographic information.  Information will be used to offer fans
 customizable products (e.g. newsletters, message boards, etc.) and promote
 specific modules on the Web site (e.g. games and contests, polls, trivia,
 match-ups, etc.).
     Utilizing real-time data feeds from sources such as SportsTicker and the
 Associated Press to produce customized Web pages that contain news, scores,
 standing, and statistics, Ignite Sports will provide robust and frequently
 updated content.
     Working with the AFL, Ignite will integrate an on-line store with the
 AFL's e-commerce partner and will sell advertising and sponsorships.  The
 company's sponsorship sales team currently represents nearly 20 team and
 league sites.  Ignite sets strategy and maintains the daily operation of many
 successful sports communities, including current efforts with numerous NFL and
 NHL teams as well as LPGA.com.
     The AFL will kick off its 15th anniversary season with a record high of 19
 teams, including new markets Detroit, Chicago, Indianapolis, Long Island,
 N.Y., and Toronto, Ontario, the AFL's first Canadian team.  Last year, two
 million fans watched Arena Football games, and this season the league expects
 that number may nearly double.
     The alliance between the NFL and Arena Football originated on May 22,
 1998, when an amendment to NFL rules was adopted allowing owners to invest in
 AFL teams in their own markets -- currently, Dallas, Detroit, New Orleans, and
 Washington, D.C.  The NFL also holds an exclusive option to acquire an equity
 interest of 49.9 percent in the AFL, subject to the approval of NFL owners.
 The NFL also announced in December that it would oversee AFL game officials
 beginning this year.
     Ignite Sports Media is the leading interactive sports solutions provider,
 publishing targeted sports solutions on and across interactive platforms in
 partnership with professional sports teams, leagues, and media companies.  A
 highlight of the company's client roster includes ten NFL properties such as
 the New York Giants, Seattle Seahawks, Tennessee Titans, and the Pro Football
 Hall of Fame, the LPGA and Arena Football, as well as teams in other pro
 leagues.  Ignite also has relationships with several advertisers, such as
 Motorola, and numerous media partners, including MSG Network and SirenServ.
 Ignite Sports Media is based in Chicago, Illinois, and can be found on the Web
 at www.ignitemedia.com.
     Orlando Predators Entertainment, Inc. ("OPE") owns and operates the
 Orlando Predators of the Arena Football League, the Peoria Pirates (beginning
 play in 2001) and Bismarck Bandits (beginning play in 2002) of arenafootball2,
 one additional arenafootball2 franchise to play in 2002 or 2003 and also has
 an additional 8 percent equity interest* in the Arena Football League.  The
 Company also owns a telemarketing division that specializes in season-ticket
 sales for other professional sports franchises.
     * As an equal partner, the Predators own one share, or roughly 4%, of the
 Arena Football League.  OPE, Inc. acquired an additional two shares (roughly
 8%) from the League in 1998.  The actual percentage of the league ownership
 could be diluted by other factors, including the admittance of additional
 expansion teams, exercise of the NFL option to purchase 49.9% of the league
 and other factors.
     Except for the historical information contained herein, certain matters
 set forth in this release are forward-looking statements within the meaning of
 the "safe harbor" provisions of the Private Securities Litigation Reform Act
 of 1995.  These forward-looking statements are subject to risks and
 uncertainties that may cause actual results to differ materially.  Prospective
 investors should read the following information in conjunction with the
 Company's audited financial statements and should carefully consider such
 information as well as other information contained in this release before
 making an investment in the Company's securities.  Information contained
 herein contains "forward-looking statements" which can be identified by the
 use of forward-looking terminology such as "believes," "expects," "may,"
 "should" or "anticipates" or the negative thereof or other variations heron or
 comparable terminology, or by discussions of strategy.  No assurance can be
 given that the future results covered by the forward-looking statements will
 be achieved.  Many factors (including intense competition from other
 professional sports teams in the Orlando area, possible need for additional
 capital, the Company's business concentration, risks associated with the
 Orlando Arena lease, dependence on key personnel, competitive success of the
 Predators, possible increase in players' salaries, risk of players' injuries,
 player labor disputes, risks associated with AFL membership and uncertainties
 regarding game attendance and broadcast contracts) could also cause actual
 results to vary materially for the future results covered in such forward-
 looking statements.
 
 SOURCE  Orlando Predators Entertainment, Inc.