aruliden announces opening of San Francisco office

Aug 03, 2015, 12:00 ET from aruliden

NEW YORK, Aug. 3, 2015 /PRNewswire/ -- aruliden, the award-winning design innovation and brand creation agency that was founded in New York, announces the opening of the company's first West Coast office, located in the SoMa area of San Francisco.

"As aruliden has grown we've seen the West Coast as a very natural progression," said co-founder Rinat Aruh. "Having a San Francisco office gives us the opportunity to more easily interact with our existing clients who have a strong presence within the region while it also brings the advantage of reaching design talent and prospective clients."

Founded in NYC in 2006, aruliden is an innovative design agency recognized for their unique approach that merges product design with brand identity and marketing – a process called Producting - across the diverse range of clients they represent including: MINI, Google, Lacoste, Kiehl's, Motorola, Newell Rubbermaid, Staples and MyFC. Their work with powerful and global brands spans across industries including technology, education, lifestyle, restaurateurs and automotive among others.

"We see huge growth opportunity in the San Francisco market," assessed co-founder Johan Liden. "With so many new and existing companies pushing technology advancements, design and innovation, it's an exciting time to bring our process and approach into the local conversation."

The aruliden San Francisco office will be led by seasoned Industrial Design Director, Brett Tom. Brett's experience ranges across in-house and design agency experience. He joined aruliden New York in 2013 to more deeply explore the connection between product design, strategy, and brand experience. His previous design and branding background includes in-house experience and strategy work at LG Electronics and agency work on brands including Herman Miller, KEF Audio, OXO, Tefal, Moen, Bose. Nike.

For more information about aruliden, visit:

About aruliden
aruliden is a New York City-based award-winning design innovation and brand creation agency. Representing a diverse range of clientele in the luxury, lifestyle, fashion, tech, automotive and food and beverage categories, aruliden's unique approach to the product and brand development process offers clients a holistic and 360 degree integrated approach. Co-founded by Rinat Aruh and Johan Liden in 2006, aruliden is an internationally recognized agency with clients extending from start-ups to fortune 500 companies. aruliden is also founding partner of "Tools at Schools," an early education initiative which partners schools and corporations to help students understand the value of design as a problem-solving tool in our everyday world. For more information visit

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