Ascend Commerce Announces Q4 Highlights

Jan 29, 2016, 06:28 ET from Ascend Commerce

BANGKOK, Jan. 29, 2016 /PRNewswire/ -- Ascend Commerce, Ascend Group's e-commerce arm comprising of iTrueMart and WeLoveShopping, reported highlights from Q4 of last year.

This announcement comes as Ascend Commerce seeks to leverage its winning strategy in Thailand for expansion into new markets.

Ascend Commerce reported exceptional growth in Q4 of 2015 with an increase of 65 percent in the average number of orders per day and efforts to attract new customers through partnerships with leading brands. Ascend Commerce reported an average of 14,000 orders per day in Q4, with a peak of 30,000 orders in a single day. Ascend Commerce also reported repeat sales in the same month among as much as 50 percent of its customer base.

"This is a step forward in our mission to bring high quality products at great prices to online shoppers in key markets within Southeast Asia," said Mr. Punnamas Vichitkulwongsa, CEO of Ascend Group. "With our category-by-category approach proven in Thailand, we are now expanding throughout Southeast Asia. Based on the strength of the customer response so far, we are confident that we will be able to provide access to the same shopping experience that people in urban areas enjoy to improve the standard of living for the millions who live in rural areas in Southeast Asia." 

iTrueMart is a business-to-consumer retailer. WeLoveShopping is an online marketplace for small business, entrepreneurs and consumers to sell their goods. Both businesses originally launched in Thailand. iTrueMart is now building customer bases in other ASEAN markets.


In 2015, Ascend Commerce invested in its own fulfillment centers as a way to retain control over the whole process, from purchase to delivery at customers' doorsteps. Mr. Punnamas cites this investment as key to giving customers an excellent experience and resulting in repeat purchases. has also been successful in terms of speedy delivery with 98% of orders seeing a next-day delivery in Bangkok and 2-day delivery for upcountry addresses, giving customers a positive experience. iTrueMart launched in the Philippines in 2015.

WeLoveShopping's orders grew nearly 300 percent in Q4 and the number of new sellers rose by 1,300 during the period. also signed agreements with new brands, which helped to drive new purchases among existing and new buyers in Q4.

"In the first days of 2015, we launched with just a few hundred orders per day and we have grown 700 percent to achieve great results by the end of the year," said Mr. Seubsakol Sakolsatayadorn, General Manager of Ascend Commerce. "Ascend Commerce will continue with our strategy of winning on a category by category basis. We will introduce a new category only when we are sure of the strength of the product offering. It's working in Thailand, it's working in the Philippines and it will work elsewhere."

"Although launched late last year, iTrueMart Philippines has already seen achievements that exceeded initial goals and is considered a key market for Ascend Commerce," said Mr. Dean Krstevski, Regional COO of e-Commerce of Ascend Group. Ascend Commerce remains optimistic about growth of and will focus efforts there on expanding the product range and delivery."

About Ascend Commerce

Ascend Commerce is among Southeast Asia's leading e-commerce companies. Ascend Commerce owns and operates iTrueMart, the leading business-to-consumer (B2C) online retailer in Thailand, and WeLoveShopping, a leading consumer-to-consumer e-commerce marketplace. Ascend Commerce is a business unit of Ascend Group which is a spin-off of True Corporation and a subsidiary of C.P. Group. Ascend Group companies include TrueMoney, TrueIDC, Ascend Commerce, Ascend Nano, Egg Digital and Aden Fulfillment. For more information, visit

For more information
Please contact Saengduan Sidaeng
PR Ascend Group Co., Ltd.
Tel +66 8 5805 8550, +66 8 1850 5508

SOURCE Ascend Commerce