Asia-Pacific Unified Communications Market CY 2012 Tracker

Sep 17, 2013, 10:56 ET from Reportlinker

NEW YORK, Sept. 17, 2013 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Asia-Pacific Unified Communications Market CY 2012 Tracker

This APAC unified communications (UC) market tracker for calendar year (CY) 2012 offers an analysis of regional UC demand across 14 Asia-Pacific markets. It analyses market trends, vendor market performances, vertical and horizontal market splits, go-to market strategies, and major public customer wins. The UC market in this tracker is segmented into enterprise telephony, IM/presence, email, unified messaging (UM), mobility, and contact centre applications. The base year is CY 2012. Historical data is provided for CY 2011, and forecasts are given through CY 2019. Executive Summary • Unified communications (UC) reached higher levels of awareness in 2012, and, as such, businesses were more informed about which UC solution would best fit their needs. The UC market in Asia-Pacific (APAC) was worth $X million in 2012, representing growth of X% over the previous year. • This low year-over-year growth was primarily due to declines in core UC applications, including traditional telephony, Internet Protocol (IP) telephony, contact centre applications, and email. These applications have either reached maturity or are close to maturity in most countries in APAC, and, in addition, conferencing and collaboration experienced demand declines in 2012. • Investment in R&D by leading UC vendors continued to rise throughout the year. These R&D activities were focused on enhancing current UC solutions with native mobility integration and on making UC solutions available in the cloud without compromising features. • Mobility and instant messaging (IM)/presence were the fastest-growing application segments within the UC market. Vendors such as Microsoft, Cisco, Avaya, NEC, and Siemens posted high growth for their mobility and IM/presence solutions. • The mid-market segment, which consists of enterprises with X to X employees, is the new opportunity area. Leading vendors have aligned their marketing activities with new product launches to address this market segment. • UC markets in Indonesia, Thailand, the Philippines, Japan, and Australia had positive growth over 2011 in 2012. Research Objectives This tracker provides an analysis of the total UC market in APAC for the CY 2012 period. It analyses market trends, vendor performances, vertical market splits, and enterprise size splits. Research Methodology Unified Communications Market: Research Methodology, Asia-Pacific, CY 2012 In-house Information/Secondary Research Primary Research UC Vendors Major Distributors: Data Collation, Analysis, and Strategic Review Final Research Service System Integrators and Resellers Geographical Coverage • Greater China China Hong Kong Taiwan • IndiaJapanSouth Korea • ASEAN Singapore Malaysia Indonesia The Philippines Thailand Vietnam • ANZ Australia New Zealand Market Definitions Unified communications (UC) is the integration of the various tools and applications used within an enterprise; UC is provided through external partners for business communications. The key application segments and enabling platforms that form the total UC framework include the following: Enterprise telephony • Enterprise telephony includes key telephone systems (KTS), wireless private branch exchange (WPBX), private branch exchange (PBX), and IP-PBX systems; IP hard phones and soft phones; and digital phones. Unified messaging (UM) • UM includes applications that integrate the storage and accessibility of voice, fax, and email messages into a single mailbox that can be accessed via email, telephone, Web browser, or a unified client. • UM also includes the sales of voice mail systems, as they form an addressable opportunity for UM solutions. Conferencing and collaboration • The conferencing and collaboration segment includes audio and video conferencing infrastructure and endpoints (including telepresence) as well as Web conferencing software. Mobility • Mobility includes soft phone clients and middleware applications that enable the delivery of corporate desktop and voice communications via mobile devices. Unified client, presence, and integrated UC applications • Unified client includes software clients that provide IM capabilities and/or the ability to launch other UC applications such as IP telephony as well as conferencing and collaboration with presence awareness. • Presence includes middleware applications, which provide a real-time status indicator of a user's availability and willingness to communicate using different communication tools within a network. Integrated UC applications include middleware applications as well. • This segment also includes all-in-one application servers, which provide presence, IM, call management, conferencing, and collaboration capabilities on one platform. Contact centre applications (ACD, CTI, IVR, outbound, multimedia systems) • Contact centre applications include the product licence sales of customer-facing applications in the contact centre. • The applications included are automatic call distributors, computer telephony integration systems, interactive voice response systems, outbound diallers, and multimedia systems. Market Assumptions • In this research service, Frost & Sullivan analyses the total addressable opportunity for key UC applications, major UC market trends, and the competitive landscape for the UC market in APAC. • All revenue is based on end-user prices (i.e., the actual price paid by end users for the products). • Revenue is provided in US dollars, unless otherwise specified. • All revenue associated with system integration, maintenance, and other professional services has been excluded from this analysis. • Only vendors that are regarded as major participants with a clearly defined UC strategy and/or significant market revenue in the key application markets are considered in the market share analysis. • The list of vendors covered in the market share analysis is subject to change according to an evolving market landscape and a vendor's market performance. • Only revenue from the sales of customer-premises equipment solutions is accounted for in this research. • Horizontal market size excludes revenue from sales to the service provider vertical. • For integrated UC application servers, revenue is based on the entire server software sale and not apportioned to various functionalities such as presence, basic conferencing, and call management capabilities. Any additional licences sold for conferencing or UM are included under the respective application segment markets. • Avaya revenue includes Radvision sales for all years mentioned in the study.


Executive Summary 4
Market Definition and Research Methodology 6
Asia-Pacific Unified Communications Market CY 2012 16
Australian Unified Communications Market CY 2012 29
Chinese Unified Communications Market CY 2012 41
Hong Kong Unified Communications Market CY 2012 53
Indian Unified Communications Market CY 2012 65
Indonesian Unified Communications Market CY 2012 79
Japanese Unified Communications Market CY 2012 91
Malaysian Unified Communications Market CY 2012 102
New Zealand Unified Communications Market CY 2012 115
The Philippines Unified Communications Market CY 2012 126
Singaporean Unified Communications Market CY 2012 137
South Korean Unified Communications Market CY 2012 148
Taiwanese Unified Communications Market CY 2012 160
Thai Unified Communications Market CY 2012 174
Vietnamese Unified Communications Market CY 2012 186

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