Asian & Pacific Islander Segment Offer Lucrative Growth to Marketers: Hear Strategies From General Motors, MetLife, Verizon, Pacific Bell, United Commercial Bank, Speakers on May 7-8, 2001 at the Nikko Hotel in San Francisco

Apr 30, 2001, 01:00 ET from Strategic Research Institute

    NEW YORK, April 30 /PRNewswire/ -- New Census data reveals that by the
 year 2050, this population segment will triple from 10.5 million to
 37.6 million. Other compelling reasons, including high education levels, high
 median incomes and the highest Internet penetration make this growing segment
 a very lucrative growth market opportunity for marketers. "When marketing
 dollars are getting tighter, it is imperative to look for profitable niche
 markets to zero in on. Asian & Pacific Islander Americans with origins from
 China, Korea, Vietnam, Thailand, South Asia, Japan, and other Asian and
 Pacific regions are providing a significant impetus to consumption have not
 been fully exploited by marketers from different categories. This in-depth
 conference organized by Strategic Research Institute New York, will share many
 important strategic and tactical insights into developing a strong
 relationship with these consumers. Visit http://www.srinstitute.com/cm345 for
 details or contact rranganthan@srinstitute.com Phone 212-967-0095x252
     Networking Opportunities for Partnerships Or New Business Opportunities.
 Attending companies include EMI Music, McNeil Consumer, State Farm, Allstate,
 PG&E, General Motors, Charles Schwab, Macy's West, San Jose Mercury News and
 major Asian/Pacific media and communications experts.
 
     Program Highlights
     General Motors will be represented by David Fitzwater, who will speak
 about the Automotive Industry and Opportunities In Asian Pacific American
 markets. Tariq. J. Khan of MetLife will share insights on how MetLife has
 built a relationship with the South Asian market. Erwin Furukawa, of Pacific
 Bell, will discuss a pioneer's insights into tapping this market. Ed Miller
 will discuss Verizon's approach and key challenges and concerns faced by
 marketers. Eleanor Chang of United Commercial Bank will highlight perspectives
 from the financial services industry and Chinese American consumers. Marilyn
 Halter, author of "Shopping for Identity" will reveal some very new insights
 into America's changing and increasingly diverse population. New data will be
 shared from the United States Census Bureau by Lia Bolden, Partnership Data
 Specialist. The conference will be chaired by two very distinguished Asian
 Pacific American professionals, Bill Imada from Imada Wong Communications and
 Saul Gitlin from Kang and Lee.
     Reserve your space at the conference by sending an email to
 info@srinstitute.com or by visiting http://www.srinstitute.com/cm345. Contact
 rranganathan@srinstitute.com for any related information or call
 1-888-666-8514
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X55658702
 
 

SOURCE Strategic Research Institute
    NEW YORK, April 30 /PRNewswire/ -- New Census data reveals that by the
 year 2050, this population segment will triple from 10.5 million to
 37.6 million. Other compelling reasons, including high education levels, high
 median incomes and the highest Internet penetration make this growing segment
 a very lucrative growth market opportunity for marketers. "When marketing
 dollars are getting tighter, it is imperative to look for profitable niche
 markets to zero in on. Asian & Pacific Islander Americans with origins from
 China, Korea, Vietnam, Thailand, South Asia, Japan, and other Asian and
 Pacific regions are providing a significant impetus to consumption have not
 been fully exploited by marketers from different categories. This in-depth
 conference organized by Strategic Research Institute New York, will share many
 important strategic and tactical insights into developing a strong
 relationship with these consumers. Visit http://www.srinstitute.com/cm345 for
 details or contact rranganthan@srinstitute.com Phone 212-967-0095x252
     Networking Opportunities for Partnerships Or New Business Opportunities.
 Attending companies include EMI Music, McNeil Consumer, State Farm, Allstate,
 PG&E, General Motors, Charles Schwab, Macy's West, San Jose Mercury News and
 major Asian/Pacific media and communications experts.
 
     Program Highlights
     General Motors will be represented by David Fitzwater, who will speak
 about the Automotive Industry and Opportunities In Asian Pacific American
 markets. Tariq. J. Khan of MetLife will share insights on how MetLife has
 built a relationship with the South Asian market. Erwin Furukawa, of Pacific
 Bell, will discuss a pioneer's insights into tapping this market. Ed Miller
 will discuss Verizon's approach and key challenges and concerns faced by
 marketers. Eleanor Chang of United Commercial Bank will highlight perspectives
 from the financial services industry and Chinese American consumers. Marilyn
 Halter, author of "Shopping for Identity" will reveal some very new insights
 into America's changing and increasingly diverse population. New data will be
 shared from the United States Census Bureau by Lia Bolden, Partnership Data
 Specialist. The conference will be chaired by two very distinguished Asian
 Pacific American professionals, Bill Imada from Imada Wong Communications and
 Saul Gitlin from Kang and Lee.
     Reserve your space at the conference by sending an email to
 info@srinstitute.com or by visiting http://www.srinstitute.com/cm345. Contact
 rranganathan@srinstitute.com for any related information or call
 1-888-666-8514
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X55658702
 
 SOURCE  Strategic Research Institute