Ask Jeeves and L90 Form Next-Generation Marketing Technology Agreement

- Companies Form Technology Agreement to Maximize Marketing Revenue Through

More Sophisticated Marketing Programs Than Standard Banner Campaigns -



Apr 18, 2001, 01:00 ET from L90, Inc.

    LOS ANGELES, April 18 /PRNewswire/ -- L90, Inc. (Nasdaq: LNTY), a premier
 marketing, technology, and media company, and Ask Jeeves, Inc. (Nasdaq: ASKJ),
 a leading provider of natural language question answering technologies and
 services, announced today they have formed a marketing technology agreement to
 maximize revenue generation on Ask Jeeves Web properties and DirectHit Network
 partner sites.  Under the agreement, L90's proprietary adMonitor technology
 will serve and track marketing campaigns using Ask Jeeves' Interstitials and
 DirectLinx products to maximize marketing revenue through more integrated
 programs than banner advertising.  L90 will serve and track these
 sophisticated marketing programs on Ask Jeeves and the Direct Hit Network,
 which includes sites such as MSN.com, Salon.com, and Gay.com.
     "When it comes to interacting with Internet users, banners are not the
 most effective tool," said Mike Leo, President of Technology Solutions at L90.
 "What L90 brings to the table is a far more sophisticated marketing technology
 than a banner technology.  adMonitor allows Ask Jeeves to offer marketers the
 opportunity to reach users in more targeted and integrated ways, while
 maximizing marketing revenue for Ask Jeeves at the same time."
     "Through the L90 technology relationship we now have the ability to serve
 and track integrated, sophisticated campaigns such as Interstitials, keyword
 triggered pop-up ads, and DirectLinx, contextual text-based ads," said Peter
 Hershberg, vice president of targeting and acquisition at Ask Jeeves.  "This
 partnership helps us provide even more of our customers with a wider variety
 of products allowing them to effectively communicate their message to their
 own target audience."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses.  L90 will serve and
 track Interstitials, keyword triggered pop-ups, and DirectLinx, high impact,
 contextual text-based ads.
 
     adMonitor
     The Technology for Business Success
     adMonitor is L90's proprietary, centralized ad-serving and tracking
 technology.  adMonitor was developed to power L90's next-generation
 ProfiTools, which help marketers and Web publishers build deeper and more
 powerful relationships with opt-in consumers by delivering targeted offers and
 promotions.  ProfiTools include sponsorships, rich media and direct marketing
 components as well as traditional banner advertisements.  Features include
 advanced targeting and tracking, real-time inventory management, comprehensive
 financials and revenue forecasting. Direct marketing capabilities include
 serving and tracking of opt-in newsletter sponsorships, viral marketing
 programs, direct e-mail marketing, user registration and opt-in consumer
 profiling. adMonitor has served over 1300 marketing clients, and currently
 serves over 5 billion impressions a month, and reaches over 40% of the
 Internet audience.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
     About Ask Jeeves, Inc.
     Ask Jeeves is a leading provider of intuitive, intelligent question
 answering technologies and services.  Ask Jeeves' solutions help companies to
 convert online shoppers to buyers, reduce support costs, understand customer
 preferences and improve customer retention.  Ask Jeeves also syndicates its
 solutions to portals, infomediaries, and content and destination sites to help
 companies increase e-commerce and advertising revenue.  Ask Jeeves deploys its
 solutions on Ask Jeeves at ask.com, Ask Jeeves for Kids at ajkids.com and
 DirectHit.com to help companies target and acquire qualified prospects online
 and to provide consumers with real-time access to information, products and
 services.  For more information on Ask Jeeves, visit http://www.ask.com or
 call 510-985-7400.
 
     Note to Editors: Ask Jeeves is a registered trademark of Ask Jeeves, Inc.
 Interstitials, ask.com and DirectLinx are service marks of Ask Jeeves, Inc.
 
 

SOURCE L90, Inc.
    LOS ANGELES, April 18 /PRNewswire/ -- L90, Inc. (Nasdaq: LNTY), a premier
 marketing, technology, and media company, and Ask Jeeves, Inc. (Nasdaq: ASKJ),
 a leading provider of natural language question answering technologies and
 services, announced today they have formed a marketing technology agreement to
 maximize revenue generation on Ask Jeeves Web properties and DirectHit Network
 partner sites.  Under the agreement, L90's proprietary adMonitor technology
 will serve and track marketing campaigns using Ask Jeeves' Interstitials and
 DirectLinx products to maximize marketing revenue through more integrated
 programs than banner advertising.  L90 will serve and track these
 sophisticated marketing programs on Ask Jeeves and the Direct Hit Network,
 which includes sites such as MSN.com, Salon.com, and Gay.com.
     "When it comes to interacting with Internet users, banners are not the
 most effective tool," said Mike Leo, President of Technology Solutions at L90.
 "What L90 brings to the table is a far more sophisticated marketing technology
 than a banner technology.  adMonitor allows Ask Jeeves to offer marketers the
 opportunity to reach users in more targeted and integrated ways, while
 maximizing marketing revenue for Ask Jeeves at the same time."
     "Through the L90 technology relationship we now have the ability to serve
 and track integrated, sophisticated campaigns such as Interstitials, keyword
 triggered pop-up ads, and DirectLinx, contextual text-based ads," said Peter
 Hershberg, vice president of targeting and acquisition at Ask Jeeves.  "This
 partnership helps us provide even more of our customers with a wider variety
 of products allowing them to effectively communicate their message to their
 own target audience."
     adMonitor, L90's proprietary marketing technology, is the force that
 powers L90's revenue-generating ProfiTools(TM).  ProfiTools is a fully
 outsourced digital marketing platform that helps Web publishers and marketers
 monetize their business.  adMonitor was developed to serve and track the
 sophisticated, relationship-building marketing programs that convert Internet
 users into loyal, long-term customers for businesses.  L90 will serve and
 track Interstitials, keyword triggered pop-ups, and DirectLinx, high impact,
 contextual text-based ads.
 
     adMonitor
     The Technology for Business Success
     adMonitor is L90's proprietary, centralized ad-serving and tracking
 technology.  adMonitor was developed to power L90's next-generation
 ProfiTools, which help marketers and Web publishers build deeper and more
 powerful relationships with opt-in consumers by delivering targeted offers and
 promotions.  ProfiTools include sponsorships, rich media and direct marketing
 components as well as traditional banner advertisements.  Features include
 advanced targeting and tracking, real-time inventory management, comprehensive
 financials and revenue forecasting. Direct marketing capabilities include
 serving and tracking of opt-in newsletter sponsorships, viral marketing
 programs, direct e-mail marketing, user registration and opt-in consumer
 profiling. adMonitor has served over 1300 marketing clients, and currently
 serves over 5 billion impressions a month, and reaches over 40% of the
 Internet audience.
 
     About L90
     L90 is a marketing, technology, and media company that works with
 marketers and Web publishers to build valuable relationships with customers on
 the Internet.  The Company's ProfiTools solution integrates adMonitor, L90's
 proprietary serving, tracking and marketing technology with a global sales and
 service team.  ProfiTools offer L90's customers the ability to build targeted,
 high-value relationships with Internet users, thereby further monetizing their
 customer base.  By converting Internet users into loyal customers, L90 helps
 marketers build brands, acquire customers, increase traffic, drive sales, and
 retain customers.  L90's ProfiTools include sponsorships, microsites, content
 integration, rich media, sweepstakes, viral marketing, opt-in e-mail,
 newsletters, and many more next-generation marketing tools.  L90 currently
 works with over 400 Web publishers and over 1300 marketers worldwide,
 including Visa, Microsoft, General Motors, Warner Brothers and Procter &
 Gamble.  Headquartered in Los Angeles, L90 has additional offices in New York,
 San Francisco, Chicago, Detroit, Miami, Seattle and London.
 
     About Ask Jeeves, Inc.
     Ask Jeeves is a leading provider of intuitive, intelligent question
 answering technologies and services.  Ask Jeeves' solutions help companies to
 convert online shoppers to buyers, reduce support costs, understand customer
 preferences and improve customer retention.  Ask Jeeves also syndicates its
 solutions to portals, infomediaries, and content and destination sites to help
 companies increase e-commerce and advertising revenue.  Ask Jeeves deploys its
 solutions on Ask Jeeves at ask.com, Ask Jeeves for Kids at ajkids.com and
 DirectHit.com to help companies target and acquire qualified prospects online
 and to provide consumers with real-time access to information, products and
 services.  For more information on Ask Jeeves, visit http://www.ask.com or
 call 510-985-7400.
 
     Note to Editors: Ask Jeeves is a registered trademark of Ask Jeeves, Inc.
 Interstitials, ask.com and DirectLinx are service marks of Ask Jeeves, Inc.
 
 SOURCE  L90, Inc.