Atlanta Falcons, Verizon Wireless Team Up For Pass It Forward Campaign

Season-long Program to Surprise Atlantans with Random Acts of Kindness Across the City Launches August 5

Aug 05, 2015, 06:54 ET from Verizon Wireless

ATLANTA, Aug. 5, 2015 /PRNewswire/ -- The Atlanta Falcons and Verizon Wireless have teamed up to launch a city-wide Pass It Forward community campaign. During the season-long program Falcons players, cheerleaders and mascot will surprise Atlantans across the city with random acts of kindness at various retail and public locations. The goal is to create a positive social movement that begins with these events, encouraging recipients to "pass it forward." In turn, Atlantans will be encouraged to share their own personal random acts of kindness using the hashtags #VerizonATL and #RiseUp.

The campaign, which will kick off on Wednesday, August 5, will include multiple events throughout the preseason and regular season, running through December 2015. During each stop, representatives from Verizon and the Falcons will undertake a variety of activities, including signing autographs, taking pictures and supporting the activities at the chosen location.

"One of the greatest benefits of being a part of the NFL is the ability to give back to the community. This Pass It Forward Campaign allows us to surprise fans with the hope that one small act of kindness will make someone's day," says Rich McKay, president and CEO for the Atlanta Falcons. "Verizon Wireless is a valued partner of our organization and we couldn't be more excited to team up with them for this initiative."

"Verizon Wireless is always looking for new and unique ways to give back to the communities in which we work and live. The Pass It Forward campaign is a fun way for us to bring local goodwill in a 'surprise and delight' manner, with the goal that it will inspire Atlantans to rally in turn, doing something nice for others," shares Jonathan LeCompte, president of Verizon Wireless' Georgia/Alabama Region.

To follow the campaign and stay updated on all Pass it Forward events, follow Verizon Wireless' @KateHarrisJay as well as the hashtags #VerizonATL and #RiseUp on Twitter.

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SOURCE Verizon Wireless