Atomic Tech PR Opens Northwest Location

Former MMG Executive Adam Sherk to Head Atomic's Portland Office



Apr 10, 2001, 01:00 ET from Atomic PR

    PORTLAND, Ore., April 10 /PRNewswire/ -- Atomic PR (www.atomicpr.com)
 today announced that the firm has opened an office in Portland to serve
 technology and Internet clients in the Pacific Northwest. Atomic's Portland
 office is headed by Adam Sherk, formerly VP of Internet Public Relations for
 Multimedia Marketing Group. Portland makes the third office for Atomic,
 joining other locations in San Francisco and Los Angeles.
     Atomic's earliest Northwest clients include
 Multiple Zones, Inc. (Nasdaq: MZON), a Seattle-based direct provider of
 technology products and services to the fast-growing small and medium-sized
 business market, and Cylant Technology, Inc., a Bend-based security technology
 start-up.
     "We evaluated more than 30 firms before selecting Atomic PR. For our
 business model and in a world that moves fast we needed a PR partner that is
 agile, creative and uses technology to deliver services intelligently," said
 Diane Parks, Chief Marketing Officer, Multiple Zones, Inc. "Atomic's mix of
 traditional and interactive public relations skills, plus their other
 technical services are the flexible approach we were looking for. And
 collaborating with the Atomic team over their web-hosted team console has
 given Zones complete real time visibility into all our PR activities and sped
 things up significantly."
     "We looked at a range of PR firms before going with Atomic," said
 Kendall Hardin, Director of Marketing, Cylant. "They demonstrated the most
 relevant experience and results with technology start-ups, and knew our
 specific market better, as well.  Their multi-channel communications
 management approach is the most innovative PR model we've seen for today's
 environment."
     "The Northwest continues to be a strong growth area in the technology
 sector, so it's a pretty competitive PR agency environment -- all the tech
 firms have offices here," said Adam Sherk, SVP and managing director of Atomic
 PR/Portland.  "So we're happy to have won our first two formal Northwest
 account reviews.  A lot of technology companies are looking for something
 truly different from PR as usual -- and Atomic was designed to provide that
 change."
     Sherk was brought aboard in January 2001 to head up the agency's Northwest
 office. He was previously VP of Internet Public Relations for Bend,
 Oregon-based Multimedia Marketing Group (MMG), an interactive marketing
 agency. He founded that company's PR department and served a number of
 Internet and technology companies during his tenure. In 2000 MMG was acquired
 and merged with an East-coast agency to form e-business consultancy Outrider.
     Before that, Sherk spent two years running Internet News Bureau, a leading
 e-mail press release distribution service, previously owned by MMG. He was a
 primary figure in the development of the service, resulting in its acquisition
 by Internet.com in 1999. He also started and continues to moderate I-PR
 Digest, a free email discussion list devoted to best practices in tech PR.
 More than 8,000 PR professionals worldwide subscribe to the list.
 
     About Atomic PR
     Atomic PR follows an alternative framework for generating more tangible
 results and more effectively doing PR work in today's accelerated and noisy
 tech communications environment. Atomic's multi-channel communications
 management approach was honed over the past 6 years, representing some of the
 best-known brands in the technology and Internet spaces, from high-profile
 start-ups to bellwether public companies. Atomic mixes traditional,
 interactive and technical PR capabilities with streamlined work processes and
 a web-hosted PR work platform to foster far closer agency/client team
 collaboration, enable 24/7 access to top PR tools and all program materials,
 and promote exceptionally fast execution. Atomic clients include a range of
 public, mid-sized and start-up technology companies.  The firm has offices in
 San Francisco, Los Angeles and Portland. For more information, please visit
 www.atomicpr.com.
 
     CONTACT:  Adam Sherk, SVP, Managing Director of Atomic PR/Portland,
 503-471-1331, or adam@atomicpr.com; or Andy Getsey, CEO of
 Atomic PR/San Francisco, 415-703-9454, or andy@atomicpr.com.
 
 

SOURCE Atomic PR
    PORTLAND, Ore., April 10 /PRNewswire/ -- Atomic PR (www.atomicpr.com)
 today announced that the firm has opened an office in Portland to serve
 technology and Internet clients in the Pacific Northwest. Atomic's Portland
 office is headed by Adam Sherk, formerly VP of Internet Public Relations for
 Multimedia Marketing Group. Portland makes the third office for Atomic,
 joining other locations in San Francisco and Los Angeles.
     Atomic's earliest Northwest clients include
 Multiple Zones, Inc. (Nasdaq: MZON), a Seattle-based direct provider of
 technology products and services to the fast-growing small and medium-sized
 business market, and Cylant Technology, Inc., a Bend-based security technology
 start-up.
     "We evaluated more than 30 firms before selecting Atomic PR. For our
 business model and in a world that moves fast we needed a PR partner that is
 agile, creative and uses technology to deliver services intelligently," said
 Diane Parks, Chief Marketing Officer, Multiple Zones, Inc. "Atomic's mix of
 traditional and interactive public relations skills, plus their other
 technical services are the flexible approach we were looking for. And
 collaborating with the Atomic team over their web-hosted team console has
 given Zones complete real time visibility into all our PR activities and sped
 things up significantly."
     "We looked at a range of PR firms before going with Atomic," said
 Kendall Hardin, Director of Marketing, Cylant. "They demonstrated the most
 relevant experience and results with technology start-ups, and knew our
 specific market better, as well.  Their multi-channel communications
 management approach is the most innovative PR model we've seen for today's
 environment."
     "The Northwest continues to be a strong growth area in the technology
 sector, so it's a pretty competitive PR agency environment -- all the tech
 firms have offices here," said Adam Sherk, SVP and managing director of Atomic
 PR/Portland.  "So we're happy to have won our first two formal Northwest
 account reviews.  A lot of technology companies are looking for something
 truly different from PR as usual -- and Atomic was designed to provide that
 change."
     Sherk was brought aboard in January 2001 to head up the agency's Northwest
 office. He was previously VP of Internet Public Relations for Bend,
 Oregon-based Multimedia Marketing Group (MMG), an interactive marketing
 agency. He founded that company's PR department and served a number of
 Internet and technology companies during his tenure. In 2000 MMG was acquired
 and merged with an East-coast agency to form e-business consultancy Outrider.
     Before that, Sherk spent two years running Internet News Bureau, a leading
 e-mail press release distribution service, previously owned by MMG. He was a
 primary figure in the development of the service, resulting in its acquisition
 by Internet.com in 1999. He also started and continues to moderate I-PR
 Digest, a free email discussion list devoted to best practices in tech PR.
 More than 8,000 PR professionals worldwide subscribe to the list.
 
     About Atomic PR
     Atomic PR follows an alternative framework for generating more tangible
 results and more effectively doing PR work in today's accelerated and noisy
 tech communications environment. Atomic's multi-channel communications
 management approach was honed over the past 6 years, representing some of the
 best-known brands in the technology and Internet spaces, from high-profile
 start-ups to bellwether public companies. Atomic mixes traditional,
 interactive and technical PR capabilities with streamlined work processes and
 a web-hosted PR work platform to foster far closer agency/client team
 collaboration, enable 24/7 access to top PR tools and all program materials,
 and promote exceptionally fast execution. Atomic clients include a range of
 public, mid-sized and start-up technology companies.  The firm has offices in
 San Francisco, Los Angeles and Portland. For more information, please visit
 www.atomicpr.com.
 
     CONTACT:  Adam Sherk, SVP, Managing Director of Atomic PR/Portland,
 503-471-1331, or adam@atomicpr.com; or Andy Getsey, CEO of
 Atomic PR/San Francisco, 415-703-9454, or andy@atomicpr.com.
 
 SOURCE  Atomic PR