AT&T's Cingular Wireless Launches TXT Bee Program

Company Hopes to Bridge the Generational Communication Gap as Parents and

Teens Compete In First-Ever TXT Bee -- Do U KNW UR TXT IQ?



Jan 19, 2007, 00:00 ET from Cingular The New AT&T

    ATLANTA, Jan. 18 /PRNewswire/ -- Cingular Wireless, part of the new
 AT&T, is putting thumbs to work by hosting a series of interactive TXT Bees
 at select high schools throughout the country, with the inaugural event
 taking place tomorrow, Friday, January 19th at West Orange High School in
 West Orange, New Jersey. AT&T's wireless group will be hosting additional
 TXT Bees in Atlanta, Chicago, Los Angeles, Florida and Texas over the next
 couple of months.
     To help educate parents on text messaging, the AT&T TXT Bee -- a
 first-of- its-kind grassroots effort -- utilizes the spirit of competition
 to encourage parents to start communicating in the "language" of teens. The
 TXT Bees put five parent-teen teams to the "text" in a series of wireless
 communications exercises in a fun game-show style environment. The events
 are a component of AT&T's TXT2Connect campaign launched in August 2006.
     "Texting has become an entirely new forum for young people to
 communicate with each other," said Cristy Swink, executive director of
 messaging for the company. "To many parents, this new language of text
 messaging may often seem irrelevant or appear to be unfathomable. Through
 our TXT2 Connect campaign and TXT Bee events, we are helping parents
 interact with their kids through text messaging in a fun environment. For
 some parents, this may be the first time they've ever tried to text. Once
 they see how simple it is, we are hopeful it won't be the last."
     The teams will be competing for a $5,000 scholarship and a $5,000
 donation to their high school from AT&T.
     TXT2CONNECT - A Parent's Text Tutorial
     Together with clinical psychologist and parenting expert Dr. Ruth
 Peters, Cingular, now AT&T, has developed "TXT2CONNECT - A Parent's Text
 Tutorial." The tutorial provides parents with tips from Dr. Peters on how
 to better communicate with their kids via text messaging and to understand
 popular text messaging lingo.
     Contrary to what parents might think, kids want to communicate with
 parents - on their own terms. With text messaging, parents can connect with
 teens in a more convenient way. Text messaging allows parents to get quick
 answers to important questions, give their teen independence while still
 staying connected and enter their child's world by using the child's
 preferred mode of communications. Texting gives kids more space and allows
 parents to keep in touch as often as necessary.
     Sixty-three percent of parents who use text messaging believe that it
 improves their communication with their children, according to a recent
 AT&T survey on text messaging and parents conducted by Mediathink. In
 addition, 65 percent of parents who text message say they communicate more
 frequently with their children when they are away from home and 64 percent
 said that texting made their kids easier to reach.
     According to Dr. Peters, text messaging is a great option for parents
 and kids to stay in touch because:
      - Parents get a quick answer to their questions. This is good for today's
        busy kids, who are often in between school and extra-curricular
        activities or hanging out with friends, and might not, or in some cases
        can't, take the time for a normal conversation.
      - Kids are more apt to respond to text messages when they are with their
        friends.  It is more discreet and their answers don't have to be as
        detailed as in a conversation.
      - You, or they, don't have to worry about tone of voice.  Some kids tend
        to become defensive when they hear their parent's tone of voice, which
        often results in delayed return phone calls or avoidance.  Texting
        helps to take tone of voice and misinterpretation out of the mix and
        can improve response times.
      - Texting allows you to enter your child's world.  By using text
        messaging, parents can communicate in the style their children are used
        to, and become more hip in their children's eyes.  An example might be
        a parent who sends a text to her daughter on a blind date to ask her
        how the date is going.  "Is he Mr. Wonderful?" or "Is he a frog or a
        prince?"
      - Text messaging allows parents to compose and edit a message before
        pressing send.  If emotion surrounds an issue, Dr. Peters often
        counsels parents to write things out before actually saying them to
        their kids to help edit their thoughts.  By making parents think about
        it more, texting removes explosive emotions from potentially charged
        communications and situations.
      - Texting vs. calling gives kids more space but allows parents to keep in
        touch as often as necessary.  For instance, it is a good way to double
        check their child's whereabouts without nagging.
      - Text messaging can also be used to strengthen parent-child bonds, and
        let kids know that their parents are thinking of them.  Send them a
        text wishing them good luck before the school play audition, or let
        them know you are thinking of them if there is something they were
        concerned about such as a difficult test or a grade.
 
     About AT&T
     AT&T Inc. is a premier communications holding company in the United
 States and around the world, with operating subsidiaries providing services
 under the AT&T brand. AT&T is the recognized world leader in providing
 IP-based communications services to business and the U.S. leader in
 providing wireless, high speed Internet access, local and long distance
 voice, and directory publishing and advertising services. As part of its
 "three screen" integration strategy, AT&T is expanding video entertainment
 offerings to include such next-generation television services as AT&T
 U-verse(SM) TV. Additional information about AT&T Inc. and the products and
 services provided by AT&T subsidiaries and affiliates is available at
 www.att.com.
 
 

SOURCE Cingular The New AT&T
    ATLANTA, Jan. 18 /PRNewswire/ -- Cingular Wireless, part of the new
 AT&T, is putting thumbs to work by hosting a series of interactive TXT Bees
 at select high schools throughout the country, with the inaugural event
 taking place tomorrow, Friday, January 19th at West Orange High School in
 West Orange, New Jersey. AT&T's wireless group will be hosting additional
 TXT Bees in Atlanta, Chicago, Los Angeles, Florida and Texas over the next
 couple of months.
     To help educate parents on text messaging, the AT&T TXT Bee -- a
 first-of- its-kind grassroots effort -- utilizes the spirit of competition
 to encourage parents to start communicating in the "language" of teens. The
 TXT Bees put five parent-teen teams to the "text" in a series of wireless
 communications exercises in a fun game-show style environment. The events
 are a component of AT&T's TXT2Connect campaign launched in August 2006.
     "Texting has become an entirely new forum for young people to
 communicate with each other," said Cristy Swink, executive director of
 messaging for the company. "To many parents, this new language of text
 messaging may often seem irrelevant or appear to be unfathomable. Through
 our TXT2 Connect campaign and TXT Bee events, we are helping parents
 interact with their kids through text messaging in a fun environment. For
 some parents, this may be the first time they've ever tried to text. Once
 they see how simple it is, we are hopeful it won't be the last."
     The teams will be competing for a $5,000 scholarship and a $5,000
 donation to their high school from AT&T.
     TXT2CONNECT - A Parent's Text Tutorial
     Together with clinical psychologist and parenting expert Dr. Ruth
 Peters, Cingular, now AT&T, has developed "TXT2CONNECT - A Parent's Text
 Tutorial." The tutorial provides parents with tips from Dr. Peters on how
 to better communicate with their kids via text messaging and to understand
 popular text messaging lingo.
     Contrary to what parents might think, kids want to communicate with
 parents - on their own terms. With text messaging, parents can connect with
 teens in a more convenient way. Text messaging allows parents to get quick
 answers to important questions, give their teen independence while still
 staying connected and enter their child's world by using the child's
 preferred mode of communications. Texting gives kids more space and allows
 parents to keep in touch as often as necessary.
     Sixty-three percent of parents who use text messaging believe that it
 improves their communication with their children, according to a recent
 AT&T survey on text messaging and parents conducted by Mediathink. In
 addition, 65 percent of parents who text message say they communicate more
 frequently with their children when they are away from home and 64 percent
 said that texting made their kids easier to reach.
     According to Dr. Peters, text messaging is a great option for parents
 and kids to stay in touch because:
      - Parents get a quick answer to their questions. This is good for today's
        busy kids, who are often in between school and extra-curricular
        activities or hanging out with friends, and might not, or in some cases
        can't, take the time for a normal conversation.
      - Kids are more apt to respond to text messages when they are with their
        friends.  It is more discreet and their answers don't have to be as
        detailed as in a conversation.
      - You, or they, don't have to worry about tone of voice.  Some kids tend
        to become defensive when they hear their parent's tone of voice, which
        often results in delayed return phone calls or avoidance.  Texting
        helps to take tone of voice and misinterpretation out of the mix and
        can improve response times.
      - Texting allows you to enter your child's world.  By using text
        messaging, parents can communicate in the style their children are used
        to, and become more hip in their children's eyes.  An example might be
        a parent who sends a text to her daughter on a blind date to ask her
        how the date is going.  "Is he Mr. Wonderful?" or "Is he a frog or a
        prince?"
      - Text messaging allows parents to compose and edit a message before
        pressing send.  If emotion surrounds an issue, Dr. Peters often
        counsels parents to write things out before actually saying them to
        their kids to help edit their thoughts.  By making parents think about
        it more, texting removes explosive emotions from potentially charged
        communications and situations.
      - Texting vs. calling gives kids more space but allows parents to keep in
        touch as often as necessary.  For instance, it is a good way to double
        check their child's whereabouts without nagging.
      - Text messaging can also be used to strengthen parent-child bonds, and
        let kids know that their parents are thinking of them.  Send them a
        text wishing them good luck before the school play audition, or let
        them know you are thinking of them if there is something they were
        concerned about such as a difficult test or a grade.
 
     About AT&T
     AT&T Inc. is a premier communications holding company in the United
 States and around the world, with operating subsidiaries providing services
 under the AT&T brand. AT&T is the recognized world leader in providing
 IP-based communications services to business and the U.S. leader in
 providing wireless, high speed Internet access, local and long distance
 voice, and directory publishing and advertising services. As part of its
 "three screen" integration strategy, AT&T is expanding video entertainment
 offerings to include such next-generation television services as AT&T
 U-verse(SM) TV. Additional information about AT&T Inc. and the products and
 services provided by AT&T subsidiaries and affiliates is available at
 www.att.com.
 
 SOURCE Cingular The New AT&T

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