Australia Post Acquires PrintSoft

Australia's Equivalent of the U.S. Postal Service Partners to Bring Hybrid

Mail to the U.S.



Aug 10, 2005, 01:00 ET from PrintSoft Americas, Inc.

    CHICAGO, Aug. 10 /PRNewswire/ - Australia Post today announced that it has
 acquired the global operations of PrintSoft, including PrintSoft Americas
 Inc., effective July 1, 2005. PrintSoft is a global leader in providing
 variable print software solutions for corporate, financial, utility, direct
 marketing and service bureau environments. This will be the first time that
 Australia Post has owned a business operating in the United States.
     In 2002, Australia Post and PrintSoft jointly developed Australia Post's
 successful Post eLetter service, enabling clients to create letters, invoices,
 statements and postcards on their desktops, then securely submit them
 electronically to the Australia Post service bureau, where they are
 automatically aggregated, sorted and produced with bar codes for optimal
 production and postage saving.
     The first leg of the journey from the desktop for any of these mail pieces
 is by electronic network. The final print, fold and insertion production is
 performed in the Australia Post capital city bureau nearest the point of
 delivery, thus saving transportation cost, time and energy. This combination
 of part electronic network delivery and final-leg physical delivery is
 referred to, in the postal trade, as Hybrid Mail.
     "Hybrid Mail is likely to be the historical bridge between an all-physical
 mail and an eventually all-electronic mail world. Just as with Hybrid car
 engines, which bridge the transition from gasoline engines to electric
 engines, Hybrid Mail saves transportation time and fuel costs," said David
 Frenkel, president and CEO of PrintSoft Americas.
     The PrintSoft software that powers Australia Post's Post eLetter was
 initially developed to help a major financial institution consolidate costly
 desktop mail production processes across its organization. Now more than 80
 Australian companies use the service to produce and mail more than 12 million
 documents annually. The result has been significant staff time and cost
 savings for these users.
     "This new application offers not only the most efficient way to generate
 desktop mail, but is also the most effective, due to sophisticated data-driven
 personalization," said Mark Worsley, President of PrintSoft. "The success of
 Post eLetter in Australia led to the desire to bring this technology to other
 major world markets, commencing with the United States. The U.S. launch is
 anticipated in early fall this year."
     Early users of Post eLetter include Australia's largest retailer, Coles
 Myer, with 1,900 stores; one of Australia's largest banks, National Australia
 Bank (NAB); and the Dun & Bradstreet collection agency. The PrintSoft product
 suite has the potential to provide significant cost and operational benefits
 to the mail industry globally.
 
     About PrintSoft
     PrintSoft will operate as an independent, wholly owned subsidiary of
 Australia Post and will retain the existing PrintSoft management team. It will
 be based in its current Melbourne, Australia, headquarters, with its American
 headquarters offices in Chicago, Ill. PrintSoft's existing range of document-
 composition products will continue to be supported and enhanced.
     The acquisition of PrintSoft will help to realize the potential of desktop
 mail automation opportunities around the world. PrintSoft also has offices and
 distributors in the United Kingdom, France, Germany, Switzerland, Czech
 Republic and Brazil. PrintSoft provides software solutions for personalized
 document systems. It has greater than 5,500 systems installed in more than 50
 countries.
 
     About Australia Post
     Australia Post is a US$3.08 billion corporation equal to A$4.16 billion in
 Australian dollars, with a US$386 million profit (A$521 million). The
 corporation, a Government Business Enterprise, is self-funding and makes the
 best use of its assets and resources in order to earn profits, which may be
 reinvested in the business or returned as dividends to the Commonwealth of
 Australia. It serves 1.10 million customers every day in 4,477 postal outlets
 and delivers mail to 9.68 million Australian addresses. Australia Post has its
 own board of directors, management, employees and business strategy.
 
 

SOURCE PrintSoft Americas, Inc.
    CHICAGO, Aug. 10 /PRNewswire/ - Australia Post today announced that it has
 acquired the global operations of PrintSoft, including PrintSoft Americas
 Inc., effective July 1, 2005. PrintSoft is a global leader in providing
 variable print software solutions for corporate, financial, utility, direct
 marketing and service bureau environments. This will be the first time that
 Australia Post has owned a business operating in the United States.
     In 2002, Australia Post and PrintSoft jointly developed Australia Post's
 successful Post eLetter service, enabling clients to create letters, invoices,
 statements and postcards on their desktops, then securely submit them
 electronically to the Australia Post service bureau, where they are
 automatically aggregated, sorted and produced with bar codes for optimal
 production and postage saving.
     The first leg of the journey from the desktop for any of these mail pieces
 is by electronic network. The final print, fold and insertion production is
 performed in the Australia Post capital city bureau nearest the point of
 delivery, thus saving transportation cost, time and energy. This combination
 of part electronic network delivery and final-leg physical delivery is
 referred to, in the postal trade, as Hybrid Mail.
     "Hybrid Mail is likely to be the historical bridge between an all-physical
 mail and an eventually all-electronic mail world. Just as with Hybrid car
 engines, which bridge the transition from gasoline engines to electric
 engines, Hybrid Mail saves transportation time and fuel costs," said David
 Frenkel, president and CEO of PrintSoft Americas.
     The PrintSoft software that powers Australia Post's Post eLetter was
 initially developed to help a major financial institution consolidate costly
 desktop mail production processes across its organization. Now more than 80
 Australian companies use the service to produce and mail more than 12 million
 documents annually. The result has been significant staff time and cost
 savings for these users.
     "This new application offers not only the most efficient way to generate
 desktop mail, but is also the most effective, due to sophisticated data-driven
 personalization," said Mark Worsley, President of PrintSoft. "The success of
 Post eLetter in Australia led to the desire to bring this technology to other
 major world markets, commencing with the United States. The U.S. launch is
 anticipated in early fall this year."
     Early users of Post eLetter include Australia's largest retailer, Coles
 Myer, with 1,900 stores; one of Australia's largest banks, National Australia
 Bank (NAB); and the Dun & Bradstreet collection agency. The PrintSoft product
 suite has the potential to provide significant cost and operational benefits
 to the mail industry globally.
 
     About PrintSoft
     PrintSoft will operate as an independent, wholly owned subsidiary of
 Australia Post and will retain the existing PrintSoft management team. It will
 be based in its current Melbourne, Australia, headquarters, with its American
 headquarters offices in Chicago, Ill. PrintSoft's existing range of document-
 composition products will continue to be supported and enhanced.
     The acquisition of PrintSoft will help to realize the potential of desktop
 mail automation opportunities around the world. PrintSoft also has offices and
 distributors in the United Kingdom, France, Germany, Switzerland, Czech
 Republic and Brazil. PrintSoft provides software solutions for personalized
 document systems. It has greater than 5,500 systems installed in more than 50
 countries.
 
     About Australia Post
     Australia Post is a US$3.08 billion corporation equal to A$4.16 billion in
 Australian dollars, with a US$386 million profit (A$521 million). The
 corporation, a Government Business Enterprise, is self-funding and makes the
 best use of its assets and resources in order to earn profits, which may be
 reinvested in the business or returned as dividends to the Commonwealth of
 Australia. It serves 1.10 million customers every day in 4,477 postal outlets
 and delivers mail to 9.68 million Australian addresses. Australia Post has its
 own board of directors, management, employees and business strategy.
 
 SOURCE  PrintSoft Americas, Inc.