Automobili Lamborghini S.p.A. Appoints New COO for Automobili Lamborghini America LLC

Mar 01, 2012, 16:59 ET from Automobili Lamborghini S.p.A.

HERNDON, Va., March 1, 2012 /PRNewswire/ -- Automobili Lamborghini S.p.A. today announced the appointment of Mr. Michael Lock as Chief Operating Officer of Automobili Lamborghini America LLC effective March 1st, 2012. Mr. Lock succeeds Wolfgang Hoffmann who moves into a new role as President of Audi Canada.

"I'm delighted to be joining such an iconic brand as Lamborghini at this time," said Lock. "I look forward to broadening Lamborghini's position as one of the leading luxury sports car brands in the U.S."

Prior to Automobili Lamborghini America LLC, Lock was CEO of Ducati North America where he spearheaded the re-energizing and growth of the brand, creating a successful sales and service organization in the USA from 2003-2010. Lock's past experiences include time with companies such as Triumph Motorcycles, THINK Electric Vehicles and Factory Design Labs.

Mr. Lock will report to Fintan Knight, Commercial Director of Automobili Lamborghini S.p.A. based in Sant'Agata Bolognese, Italy.

About Automobili Lamborghini S.p.A.

Founded in 1963, Automobili Lamborghini is headquartered in Sant'Agata Bolognese, in Northeastern Italy. There it manufactures some of the world's most sought-after super sports cars. With the introduction of the best-in-class Aventador LP 700-4 in 2011, Lamborghini has marked another milestone in the history of luxury super sports cars. With more than 120 dealerships worldwide, Automobili Lamborghini is building on a succession of dynamic and elegant super sports cars including the 350GT, Miura, Espada, Countach, Diablo, Murcielago, Reventon Coupe, Reventon Roadster, Gallardo LP 560-4 Coupe and Spyder, Gallardo LP 570-4 Superleggera and the open version LP 570-4 Spyder Performante.

For more information on Automobili Lamborghini, please visit the website at

SOURCE Automobili Lamborghini S.p.A.